Workday
Product Marketing Manager, Career Returner
Workday, Pleasanton, California, United States, 94566
Your work days are brighter here.
Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. A culture driven by our value of putting our people first is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. That’s why we look after our people, communities, and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are.About The TeamDo what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do, but we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.The Platform Product Marketing Team creates differentiating content that enables both our marketing and sales teams to effectively tell the unique Workday platform story. The team works closely with Product & Technology, Global Marketing Campaigns, Field Sales, Pre-sales, Partner & Alliances, and Value Management teams by aligning messaging & content to business objectives.About The RoleThe Workday Product Marketing team is seeking a Product Marketing Manager to bring to market the value and impact of Workday and its platform story to developer personas. Particular focus areas for this role will be articulating Workday’s Extend value proposition to our target personas, Workday’s ability to scale and perform to meet the needs of the largest enterprises in the world, and how the Workday platform supports Workday’s position as the most adaptable cloud solution for enterprise management of people and finances.In this role, you’ll collaborate with our product managers, partners, and technology strategists in developing messaging, content assets, and channel enablement across Workday’s development community.This role is a unique combination of having a passion for technology combined with the skills for creating compelling content narratives, understanding different audience perspectives, presenting and delivering best-in-class content in all forms, and working in a highly agile environment with a hard-working team who enjoys innovating and having fun.Responsibilities include:Understand the unique value of Workday’s Extend solution creating compelling content to drive awareness and preference from our IT & developer personas.Work alongside product, marketing, partner, competitive intelligence, and field enablement teams to build content and tools to enable sales.Drive content and messages to support new product and technology launches, along with working with Industry Analysts to ensure Workday's differentiators and capabilities are clearly understood.Continuously explore and recommend new ways to deliver our message around the value of Workday’s Cloud Infrastructure whether digital, written, demonstrative, or at live events.About YouBasic Qualifications:4+ years’ product marketing / technical marketing experience preferable at a software company.Passion for cloud-based and SaaS technology.Excellent communication, writing, and storytelling skills.Ability to build and deliver content in the form of enablement and presentations to a wide array of audiences that are both technical and non-technical.Excels in a fast-paced, ever-changing environment with a positive and collaborative style.Undergraduate degree with a focus on Business, Communications, Computer Science, or relevant experience.Career Returner QualificationsMust have a minimum of three years of prior work experience and a break from their career for at least one and a half years.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Our Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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Do not pass up this chance, apply quickly if your experience and skills match what is in the following description.At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. A culture driven by our value of putting our people first is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is essential for success in business. That’s why we look after our people, communities, and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are.About The TeamDo what you love. Love what you do. At Workday, we help the world’s largest organizations adapt to what’s next by bringing Finance, HR, and planning into a single enterprise cloud. We work hard, and we’re serious about what we do, but we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work.The Platform Product Marketing Team creates differentiating content that enables both our marketing and sales teams to effectively tell the unique Workday platform story. The team works closely with Product & Technology, Global Marketing Campaigns, Field Sales, Pre-sales, Partner & Alliances, and Value Management teams by aligning messaging & content to business objectives.About The RoleThe Workday Product Marketing team is seeking a Product Marketing Manager to bring to market the value and impact of Workday and its platform story to developer personas. Particular focus areas for this role will be articulating Workday’s Extend value proposition to our target personas, Workday’s ability to scale and perform to meet the needs of the largest enterprises in the world, and how the Workday platform supports Workday’s position as the most adaptable cloud solution for enterprise management of people and finances.In this role, you’ll collaborate with our product managers, partners, and technology strategists in developing messaging, content assets, and channel enablement across Workday’s development community.This role is a unique combination of having a passion for technology combined with the skills for creating compelling content narratives, understanding different audience perspectives, presenting and delivering best-in-class content in all forms, and working in a highly agile environment with a hard-working team who enjoys innovating and having fun.Responsibilities include:Understand the unique value of Workday’s Extend solution creating compelling content to drive awareness and preference from our IT & developer personas.Work alongside product, marketing, partner, competitive intelligence, and field enablement teams to build content and tools to enable sales.Drive content and messages to support new product and technology launches, along with working with Industry Analysts to ensure Workday's differentiators and capabilities are clearly understood.Continuously explore and recommend new ways to deliver our message around the value of Workday’s Cloud Infrastructure whether digital, written, demonstrative, or at live events.About YouBasic Qualifications:4+ years’ product marketing / technical marketing experience preferable at a software company.Passion for cloud-based and SaaS technology.Excellent communication, writing, and storytelling skills.Ability to build and deliver content in the form of enablement and presentations to a wide array of audiences that are both technical and non-technical.Excels in a fast-paced, ever-changing environment with a positive and collaborative style.Undergraduate degree with a focus on Business, Communications, Computer Science, or relevant experience.Career Returner QualificationsMust have a minimum of three years of prior work experience and a break from their career for at least one and a half years.Workday Pay Transparency StatementThe annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please click here.Our Approach to Flexible WorkWith Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together.Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
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