Icreon
Director of Content
Icreon, Long Island City, New York, United States, 11101
Let’s make great things with even greater people.
The Director of Content will lead a team of writers to create high-traffic blog content, thought leadership content, lead-converting resources, and key brand assets. You will support marketing stakeholders, including demand generation, sales enablement, public and analyst relations. Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling marketing with engaging content.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Our headquarters is in New York –but this role as the option to work remotely in the United States.
Responsibilities:Lead a team of content strategists to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).Grow the writing team through hiring and training.Develop the strategy and processes to scale output content.Make data-driven decisions to move the team and our content forward and hit company goals.Serve as an evangelist for our message, brand, and content through thought leadership, web copy, and blogging.Ensure all marketing stakeholders needs are met.Keep the team up-to-date with the latest trends in content marketing.Manage content creation agencies and freelancers.Success metrics will include content downloads, improved time on website, and SEO goals all driving to reach marketing and sales pipeline goals (MQLs, SALs, SQLs)
Requirements:
BA/BS degree or equivalent working experience.Minimum of 10 years of experience producing marketing content.Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).Leadership experience with excellent communication skills, both written and verbal.Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
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The Director of Content will lead a team of writers to create high-traffic blog content, thought leadership content, lead-converting resources, and key brand assets. You will support marketing stakeholders, including demand generation, sales enablement, public and analyst relations. Goals include: attracting site traffic and social followers, driving new sales leads, empowering sales with relevant content to send prospects, and fueling marketing with engaging content.
Find out exactly what skills, experience, and qualifications you will need to succeed in this role before applying below.
Our headquarters is in New York –but this role as the option to work remotely in the United States.
Responsibilities:Lead a team of content strategists to create regular content to be marketed via all inbound channels (social, email, blog, landing pages, etc.).Grow the writing team through hiring and training.Develop the strategy and processes to scale output content.Make data-driven decisions to move the team and our content forward and hit company goals.Serve as an evangelist for our message, brand, and content through thought leadership, web copy, and blogging.Ensure all marketing stakeholders needs are met.Keep the team up-to-date with the latest trends in content marketing.Manage content creation agencies and freelancers.Success metrics will include content downloads, improved time on website, and SEO goals all driving to reach marketing and sales pipeline goals (MQLs, SALs, SQLs)
Requirements:
BA/BS degree or equivalent working experience.Minimum of 10 years of experience producing marketing content.Proven and visible marketing veteran, with experience creating content for the web across several disciplines (text, design, video, etc.) and media (blogging, guides, whitepapers, research, infographics, podcasts, etc.).Leadership experience with excellent communication skills, both written and verbal.Driven by creative intuition but able to gut check and course-correct with data, as well as report results and optimize using data.
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