Publicis Groupe
Supervisor, Local Media Planning (Media Planner)
Publicis Groupe, Chicago, Illinois, United States, 60290
Supervisor, Local Media Planning (Media Planner)
Full-timePublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.The role of Supervisor, Local Planning is to manage the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. This person will support a team in the development, execution, and stewardship of local media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage several junior staff day to day and reports directly to the Associate Director, Local Planning.Role ObjectivesResponsible for contributing to the development of and executing local planning for the assigned businessEvaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audienceEvaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplishedResearch, interpret, and evaluate available marketing and research data to develop media objectives and local plansEffectively communicate and present to top management and clientsClosely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling, and establishing benchmarks for controlMaintain accurate budget control and flow of media activity and update client on timely/consistent basisApprove media authorizations prepared by team per approved plans/project requestsAccountable for accuracy and media intelligenceSupervise and motivate direct reportsCoordination and communication across inter-agency partnerships and internal resources/teamsManaging the process and procedure for client set up, billing and all administrative functionsResource for others to resolve complex questions/problemsMay perform other duties and responsibilities that management may deem necessary from time to timeAdvocate for multicultural & diversity inclusion throughout tactical plans
3+ years of experience in media planning/strategy, local experience preferredAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWIStrong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationMinimal supervision, relies on experience/judgmentUnderstanding of Activation/Negotiation team functionsUnderstand the capabilities of each media channel to maximize the impact and components within each campaignMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsOrient, train, assign, and review the work of subordinates
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .All your information will be kept confidential according to EEO guidelines.
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Full-timePublicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Check below to see if you have what is needed for this opportunity, and if so, make an application asap.The role of Supervisor, Local Planning is to manage the day-to-day Local media planning and strategy functions including management of accurate budget control and flow of media activity. This person will support a team in the development, execution, and stewardship of local media plans for assigned business. The Supervisor will also effectively leverage experience, knowledge, and skills to push fresh thinking to address client, agency, and team needs with the assistance of the senior staff on the business. This position will manage several junior staff day to day and reports directly to the Associate Director, Local Planning.Role ObjectivesResponsible for contributing to the development of and executing local planning for the assigned businessEvaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audienceEvaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplishedResearch, interpret, and evaluate available marketing and research data to develop media objectives and local plansEffectively communicate and present to top management and clientsClosely supervise the implementation and execution of the media plan, which includes ideation, budgeting, scheduling, and establishing benchmarks for controlMaintain accurate budget control and flow of media activity and update client on timely/consistent basisApprove media authorizations prepared by team per approved plans/project requestsAccountable for accuracy and media intelligenceSupervise and motivate direct reportsCoordination and communication across inter-agency partnerships and internal resources/teamsManaging the process and procedure for client set up, billing and all administrative functionsResource for others to resolve complex questions/problemsMay perform other duties and responsibilities that management may deem necessary from time to timeAdvocate for multicultural & diversity inclusion throughout tactical plans
3+ years of experience in media planning/strategy, local experience preferredAgency experience highly preferredComputer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWIStrong knowledge of all cross-channel media, with a drive for curiosity and passion for the client's businessDemonstrate ability to learn new propriety software and processes quickly and proficientlySolid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentationMinimal supervision, relies on experience/judgmentUnderstanding of Activation/Negotiation team functionsUnderstand the capabilities of each media channel to maximize the impact and components within each campaignMeet client and internal deadlines and obligationsManage projects, resources, stakeholders, and participantsOrient, train, assign, and review the work of subordinates
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com .All your information will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr