Marketo, an Adobe Company
Marketing Manager Engagement Marketing, Student & Young Adult Vice President
Marketo, an Adobe Company, Columbus, Ohio, United States, 43224
The Consumer Bank Engagement Marketing team is responsible for developing customer engagement strategies throughout the customer lifecycle. We partner with cross-functional teams to welcome new customers to Chase and create and grow long-term customer relationships.
Do not wait to apply after reading this description a high application volume is expected for this opportunity.As a Marketing Manager Engagement Marketing, Student & Young Adult Vice President on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Student & Young Adult customer segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can lead quantifiable business results.
Job Responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results for the Student & Young Adult customer segment
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Student & Young Adult customer segment
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at managing multiple projects simultaneously within tight deadlines
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
People Manager
Preferred qualifications, capabilities, and skills:
Financial services industry experience; Student & Young Adultcustomer segment experience is a plus
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
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Do not wait to apply after reading this description a high application volume is expected for this opportunity.As a Marketing Manager Engagement Marketing, Student & Young Adult Vice President on the Engagement Marketing team, you will be responsible for building customer engagement strategies for the Student & Young Adult customer segment, with a focus on improving awareness and utilization of account benefits and deepening customer relationships. You are the right person for this role if you are data-driven and analytical, while also being a creative thinker who is passionate about the customer experience. You should enjoy building something from the ground up that can lead quantifiable business results.
Job Responsibilities:
Partner with Marketing, Product, Sales and Digital teams to help identify opportunities to improve the customer experience, lead innovation and deliver business results for the Student & Young Adult customer segment
Support campaign strategy, planning and implementation of Consumer Bank engagement marketing initiatives across the customer lifecycle
Contribute to the engagement strategy utilizing omni-channel approaches inclusive of all channels: branch & banker, digital, email and owned/paid media channels
Develop test-and-learn agenda by working across a cross-functional team
Recommend solutions and testing plans to improve customer experience, focused on removing customer pain points and roadblocks specific to the Student & Young Adult customer segment
Partner with our Analytics team to build robust performance score card to continually evaluate and optimize program objectives and results
Partner heavily with the Digital and Analytics Centers of Excellence in all aspects from opportunity identification through implementation
Required qualifications, capabilities, and skills:
4-year degree in Marketing, Advertising, Communications, Digital/Technology or Business Management
7+ years of marketing experience with proven track record in direct-to-consumer or digital marketing strategy, innovation and customer experience
Deep knowledge across all communication channels including web, email, SMS, push notifications, in-app messaging, and paid/display media
Strong analytical, problem solving and planning skills
Excels at managing multiple projects simultaneously within tight deadlines
Excellent written and verbal presentation skills – especially for C-suite audiences
Highly proficient in Microsoft Excel and Power Point
People Manager
Preferred qualifications, capabilities, and skills:
Financial services industry experience; Student & Young Adultcustomer segment experience is a plus
Develops strong partnerships; leads through collaboration; recognized as a team player
Proven ability to take initiative, influence others, and achieve results
Skilled and comfortable at working in a highly matrixed organization with continuously changing priorities
#J-18808-Ljbffr