Cirque du Soleil Entertainment Group
Marketing Manager – 'Auana – Resident Shows
Cirque du Soleil Entertainment Group, Honolulu, Hawaii, United States, 96814
Marketing Manager – 'Auana – Resident Shows
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Sales, Marketing and Communications
Full-Time Position
We are looking for a Marketing Manager to lead promotional efforts for ‘Auana, our new production in Hawai’i, part of the Resident Shows Division (“RSD”) with Cirque du Soleil Entertainment Group (“CDSEG”). The main objective of this role is to oversee the local, domestic and international marketing strategies and plans specific to ‘Auana, in collaboration with sales and communication teams.
The Marketing Manager will have the opportunity to:
In collaboration with the Sr. Director of Show Operations and Revenue, Director of RSD Marketing and VP RSD Sales, Marketing and PR, define marketing strategies for ‘Auana.
Develop and oversee the implementation of an annual integrated marketing plan for ‘Auana that maximizes awareness and ticket purchases from in-market visitors, local and key feeder markets. Proactively recommend adjustments throughout the year as needed to ensure achievement of the show’s KPIs within approved expense budget parameters.
Monitor market conditions, competition, trends and guest feedback along with the effectiveness of all implemented marketing and advertising initiatives.
Identify and proactively recommend innovative new programs and tactics for testing.
Serve as the in-market and on property “eyes and ears” for the marketing team to assess marketing activations, on the ground marketing visibility and opportunities, in-market research, review and recommendations for placements.
Leverage IHQ and RSD shared resources to support the show, including collaborating with RSD Digital team to identify, implement and assess new opportunities in internet marketing and media for ‘Auana.
Collaborate with Sales, Revenue Management, RSD, and IHQ to develop and implement solutions to address any shortfalls vs. budgeted KPIs.
Prioritize and build strong relationships with Outrigger Hotel Group (OHG) counterparts; conduct regular meetings with OHG to discuss, develop and assess new and ongoing strategies for advertising, media planning, production, market research and promotions.
Ensure marketing programs are reviewed and approved by OHG as required, ensuring compliance with all terms of the CDS-OHG partnership agreement.
Assist with the development and refresh of show-specific advertising creative which positions ‘Auana as a distinctly Cirque entertainment experience and show unlike any other in the market, ensuring a compelling message for each target audience.
Manage and approve the creation, production and trafficking of all marketing materials for ‘Auana, including printed materials, signage, broadcast/video, digital, and out-of-home, ensuring brand consistency and standards are met across all tactics, channels and partners.
Work with Leadership, RSD Marketing and Finance, and OHG to confirm, manage and invest the annual marketing and media budgets. Code and process all invoices for payment, accruing funds and forecasting as needed in partnership with RSD Digital Media team and Media Specialist.
Oversee external agencies and vendors as applicable.
Complete other duties as assigned.
What does it take for this role? The following hard skills are the basics of what’s needed to be successful in this position:
Bachelor's Degree in Marketing and/or Communications;
Minimum 6-8 years’ experience in entertainment marketing, advertising, or agency experience;
Knowledge of Microsoft Office software (Excel, Word, PowerPoint, Outlook, etc.);
Excellent written and oral communication skills;
Analytical skills a must;
Experiential Marketing knowledge or experience;
Must create and maintain solid business relationships both internally and externally and promote and encourage a positive and productive work environment;
Excellent negotiation and presentation skills;
Great organizational skills and the ability to multi-task;
Must also be able to handle ambiguity and work under pressure while maintaining a professional demeanor;
Must be available to travel as required;
Fluent in English, both written and spoken;
Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization.
Compensation:
The salary range for this position is $80,000 - $85,000 USD/year. This range is location-specific and compensation in other geographies may vary. Actual compensation within the pay range will be decided upon elements related, but not limited to: skills, prior relevant experience, and specific work location.
Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
#J-18808-Ljbffr
The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Sales, Marketing and Communications
Full-Time Position
We are looking for a Marketing Manager to lead promotional efforts for ‘Auana, our new production in Hawai’i, part of the Resident Shows Division (“RSD”) with Cirque du Soleil Entertainment Group (“CDSEG”). The main objective of this role is to oversee the local, domestic and international marketing strategies and plans specific to ‘Auana, in collaboration with sales and communication teams.
The Marketing Manager will have the opportunity to:
In collaboration with the Sr. Director of Show Operations and Revenue, Director of RSD Marketing and VP RSD Sales, Marketing and PR, define marketing strategies for ‘Auana.
Develop and oversee the implementation of an annual integrated marketing plan for ‘Auana that maximizes awareness and ticket purchases from in-market visitors, local and key feeder markets. Proactively recommend adjustments throughout the year as needed to ensure achievement of the show’s KPIs within approved expense budget parameters.
Monitor market conditions, competition, trends and guest feedback along with the effectiveness of all implemented marketing and advertising initiatives.
Identify and proactively recommend innovative new programs and tactics for testing.
Serve as the in-market and on property “eyes and ears” for the marketing team to assess marketing activations, on the ground marketing visibility and opportunities, in-market research, review and recommendations for placements.
Leverage IHQ and RSD shared resources to support the show, including collaborating with RSD Digital team to identify, implement and assess new opportunities in internet marketing and media for ‘Auana.
Collaborate with Sales, Revenue Management, RSD, and IHQ to develop and implement solutions to address any shortfalls vs. budgeted KPIs.
Prioritize and build strong relationships with Outrigger Hotel Group (OHG) counterparts; conduct regular meetings with OHG to discuss, develop and assess new and ongoing strategies for advertising, media planning, production, market research and promotions.
Ensure marketing programs are reviewed and approved by OHG as required, ensuring compliance with all terms of the CDS-OHG partnership agreement.
Assist with the development and refresh of show-specific advertising creative which positions ‘Auana as a distinctly Cirque entertainment experience and show unlike any other in the market, ensuring a compelling message for each target audience.
Manage and approve the creation, production and trafficking of all marketing materials for ‘Auana, including printed materials, signage, broadcast/video, digital, and out-of-home, ensuring brand consistency and standards are met across all tactics, channels and partners.
Work with Leadership, RSD Marketing and Finance, and OHG to confirm, manage and invest the annual marketing and media budgets. Code and process all invoices for payment, accruing funds and forecasting as needed in partnership with RSD Digital Media team and Media Specialist.
Oversee external agencies and vendors as applicable.
Complete other duties as assigned.
What does it take for this role? The following hard skills are the basics of what’s needed to be successful in this position:
Bachelor's Degree in Marketing and/or Communications;
Minimum 6-8 years’ experience in entertainment marketing, advertising, or agency experience;
Knowledge of Microsoft Office software (Excel, Word, PowerPoint, Outlook, etc.);
Excellent written and oral communication skills;
Analytical skills a must;
Experiential Marketing knowledge or experience;
Must create and maintain solid business relationships both internally and externally and promote and encourage a positive and productive work environment;
Excellent negotiation and presentation skills;
Great organizational skills and the ability to multi-task;
Must also be able to handle ambiguity and work under pressure while maintaining a professional demeanor;
Must be available to travel as required;
Fluent in English, both written and spoken;
Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one’s identity and work authorization.
Compensation:
The salary range for this position is $80,000 - $85,000 USD/year. This range is location-specific and compensation in other geographies may vary. Actual compensation within the pay range will be decided upon elements related, but not limited to: skills, prior relevant experience, and specific work location.
Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.
#J-18808-Ljbffr