Bristol Myers Squibb
Director Worldwide Marketing, Mezigdomide- Multiple Myeloma
Bristol Myers Squibb, Princeton, New Jersey, us, 08543
Working with Us
Do you have the right skills and experience for this role Read on to find out, and make your application.Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Position title:
Director, WorldWide Marketing for Mezigdomide
Responsibilities include, but are not limited to, the following:
Serve as the launch lead for the Successor-1 indication (MeziVd), while partnering closely with the team on the launch of the Successor-2 (MeziKd) indication.Lead development and ensure readiness for upcoming CSRE deliverable.Serve as a key member of the extended Global Product Team, providing critical commercial input and shaping the overall product strategy and clinical development / life cycle plans.Identify and analyze market trends. Apply deep market and competitive insights to define growth opportunities and ensure competitive readiness.Partner with the team in ensuring clear differentiation in a very competitive landscape and defining clear strategic imperatives to gain and maintain leadership position.Establish clear positioning and differentiation vs other Myeloma Assets in the portfolio.Serve as key commercial liaison with Market Access (and other) counterparts in development/execution of JCA strategy for Mezigdomide.Develop brand strategy and launch planning (@ T-24 months), collaborate with the team and with core markets to ensure launch readiness, and drive successful execution of the brand strategy.Launch activities include partnering on associated workstreams such as positioning, messaging, branding, unbranded campaign, label optimization, forecasting, brand planning, and other key projects/activities to ensure strategic clarity across S-1 and S-2, and with Iberdomide.Ensure strong collaboration and alignment of overall strategy with Strategy Team and other Myeloma teams including Iberdomide and Cell Therapy.Lead all aspects of interface with GPS team for Mezigdomide, ensuring alignment with the team on key deliverables.Engage with key opinion leaders, establish strong partnerships, and ensure appropriate customer feedback and customer-centric thinking in strategic plans.Manage agency/vendor partnerships.Requirements:
Minimum of 6+ years of pharmaceutical industry experience, with 4+ years of commercial experience and preferably at least 3 years oncology/hematology therapeutic area.Experience launching and/or developing new products, ideally in hematology/oncology.Skilled at developing strategic plans, positioning, branding, and messaging.Strong strategic thinking, business acumen, adept with business analytics & forecasting.Demonstrated customer insight and analytical skills, including market research and competitive landscape analysis, and financial analysis.Excellent communications skills; ability to make compelling presentations to executive management; strong influencing skills, collaborating across functions and geographies.Critical Competencies & Characteristics for SuccessValues
- Demonstrates BMS Values: Integrity, Passion, Innovation, Accountability, Urgency, and Inclusion.Leadership skills
- Achieves organizational focus on key priorities, actively communicates and coaches. Values diverse and opposing views. Strong organizational and administrative skills. Possesses a sense of urgency.Results orientation
- A results-oriented individual, with a participative, high-energy style, strong personal work ethic, intense focus on results and a bias toward action. Establishes clear expectations, objectives, and priorities. Sets aggressive but achievable goals and consistently delivers. Diligently monitors progress and proactively addresses variances. Highly decisive and action-oriented.Collaboration skills
- A top class team player. Works effectively in a team-based organization, collaborates cross-functionally and builds alignment around goals and objectives. Shares, circulates information. Readily builds consensus and achieves agreement on key initiatives and priorities.Flexible & Entrepreneurial skills
- The ideal candidate demonstrates personal flexibility and adaptability to operate effectively in changing environments. Must be able to navigate in a complex structure/environment and deliver on objectives.Strategic capabilities
- Able to devise a long-term vision, based on a thorough understanding of industry trends and opportunities. Manages an effective planning process. Demonstrates creativity and effectiveness in addressing major strategic challenges.Communication skills
- Excellent communication and interpersonal skills; effectively leads meetings; strong presentation skills in both small and large group setting; excellent listener; seeks input and feedback; effective follow-up.
Compensation:
The starting compensation for this job is a range from $196,146.00 to $230,760 plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience.
On-site ProtocolBMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.#J-18808-Ljbffr
Do you have the right skills and experience for this role Read on to find out, and make your application.Challenging. Meaningful. Life-changing. Those aren't words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You'll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.
Position title:
Director, WorldWide Marketing for Mezigdomide
Responsibilities include, but are not limited to, the following:
Serve as the launch lead for the Successor-1 indication (MeziVd), while partnering closely with the team on the launch of the Successor-2 (MeziKd) indication.Lead development and ensure readiness for upcoming CSRE deliverable.Serve as a key member of the extended Global Product Team, providing critical commercial input and shaping the overall product strategy and clinical development / life cycle plans.Identify and analyze market trends. Apply deep market and competitive insights to define growth opportunities and ensure competitive readiness.Partner with the team in ensuring clear differentiation in a very competitive landscape and defining clear strategic imperatives to gain and maintain leadership position.Establish clear positioning and differentiation vs other Myeloma Assets in the portfolio.Serve as key commercial liaison with Market Access (and other) counterparts in development/execution of JCA strategy for Mezigdomide.Develop brand strategy and launch planning (@ T-24 months), collaborate with the team and with core markets to ensure launch readiness, and drive successful execution of the brand strategy.Launch activities include partnering on associated workstreams such as positioning, messaging, branding, unbranded campaign, label optimization, forecasting, brand planning, and other key projects/activities to ensure strategic clarity across S-1 and S-2, and with Iberdomide.Ensure strong collaboration and alignment of overall strategy with Strategy Team and other Myeloma teams including Iberdomide and Cell Therapy.Lead all aspects of interface with GPS team for Mezigdomide, ensuring alignment with the team on key deliverables.Engage with key opinion leaders, establish strong partnerships, and ensure appropriate customer feedback and customer-centric thinking in strategic plans.Manage agency/vendor partnerships.Requirements:
Minimum of 6+ years of pharmaceutical industry experience, with 4+ years of commercial experience and preferably at least 3 years oncology/hematology therapeutic area.Experience launching and/or developing new products, ideally in hematology/oncology.Skilled at developing strategic plans, positioning, branding, and messaging.Strong strategic thinking, business acumen, adept with business analytics & forecasting.Demonstrated customer insight and analytical skills, including market research and competitive landscape analysis, and financial analysis.Excellent communications skills; ability to make compelling presentations to executive management; strong influencing skills, collaborating across functions and geographies.Critical Competencies & Characteristics for SuccessValues
- Demonstrates BMS Values: Integrity, Passion, Innovation, Accountability, Urgency, and Inclusion.Leadership skills
- Achieves organizational focus on key priorities, actively communicates and coaches. Values diverse and opposing views. Strong organizational and administrative skills. Possesses a sense of urgency.Results orientation
- A results-oriented individual, with a participative, high-energy style, strong personal work ethic, intense focus on results and a bias toward action. Establishes clear expectations, objectives, and priorities. Sets aggressive but achievable goals and consistently delivers. Diligently monitors progress and proactively addresses variances. Highly decisive and action-oriented.Collaboration skills
- A top class team player. Works effectively in a team-based organization, collaborates cross-functionally and builds alignment around goals and objectives. Shares, circulates information. Readily builds consensus and achieves agreement on key initiatives and priorities.Flexible & Entrepreneurial skills
- The ideal candidate demonstrates personal flexibility and adaptability to operate effectively in changing environments. Must be able to navigate in a complex structure/environment and deliver on objectives.Strategic capabilities
- Able to devise a long-term vision, based on a thorough understanding of industry trends and opportunities. Manages an effective planning process. Demonstrates creativity and effectiveness in addressing major strategic challenges.Communication skills
- Excellent communication and interpersonal skills; effectively leads meetings; strong presentation skills in both small and large group setting; excellent listener; seeks input and feedback; effective follow-up.
Compensation:
The starting compensation for this job is a range from $196,146.00 to $230,760 plus incentive cash and stock opportunities (based on eligibility). The starting pay rate takes into account characteristics of the job, such as required skills and where the job is performed. Final, individual compensation will be decided based on demonstrated experience.
On-site ProtocolBMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role.
BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to adastaffingsupport@bms.com.
BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.#J-18808-Ljbffr