Clevelcrossing
Associate VP Marketing - Home Segment
Clevelcrossing, Sandy, Utah, United States, 84092
Job Information
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.HumanaAssociate VP, Marketing - Home SegmentinSandyUtahDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.Humana is building an industry-disrupting home care business, bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch. When we integrate the care model of these home-focused services with Humana's other traditional care lines, we will create a superior patient experience driving improved health outcomes and position the company uniquely in service of seniors living with chronic conditions.This strategic shift will add considerable complexity to the marketing function supporting the segment, and strong marketing leadership will be key to the successful execution of the strategy. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success for the largest Home Health business in the country.ResponsibilitiesKey Responsibilities:1. Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health, considering how the business fits within the overall care delivery system at Humana.2. Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools.3. Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer.4. Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.5. Engage with partner organizations to deeply align on marketing strategies.6. Lead team in rapid test and learn methodology and innovation in engagement marketing.7. Drive sales success with carriers and providers (B2B marketing) through packaging value of Home Solutions assets, and thought leadership.8. Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.9. Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Key Candidate Qualifications:The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a track record of spearheading the adoption of marketing best practices and innovation.In addition to the above, the following professional qualifications and personal attributes will be ideal:- Strong business acumen- Experience with business development and growth strategies- Solid foundational expertise in marketing/consumer analytics- Excellent communication skills- Current or recent experience in a large, highly matrixed company (i.e., Fortune 250)- MBA or advanced degree in marketing, advertising, or similar field.NOTE: We will require full COVID vaccination for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.Scheduled Weekly Hours: 40
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If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.HumanaAssociate VP, Marketing - Home SegmentinSandyUtahDescriptionHumana is a Fortune 50 market leader in integrated healthcare whose dream is to help people achieve lifelong well-being. As a company focused on the health and well-being of the people we serve, Humana is committed to providing progressive benefits that advance the employment experience and vitality of the associate community. Through offerings anchored in a whole-person view of human well-being, Humana embraces a focus on stimulating positive individual and population changes while nurturing a sense of security, enabling people to live life fully and be their most productive.Humana is building an industry-disrupting home care business, bringing care to the patient's home across the full spectrum of acuity from Primary Care relationships to Hospital encounters. Our integrated model includes integrating recently acquired assets, such as Kindred at Home and onehome, with strategic partners such as heal and Dispatch. When we integrate the care model of these home-focused services with Humana's other traditional care lines, we will create a superior patient experience driving improved health outcomes and position the company uniquely in service of seniors living with chronic conditions.This strategic shift will add considerable complexity to the marketing function supporting the segment, and strong marketing leadership will be key to the successful execution of the strategy. We are seeking a talented marketing leader to join our team in the newly-created role of Associate Vice President (AVP), Marketing - Home Segment. You will oversee the development and implementation of long-term integrated strategies and programs that will be key to the success for the largest Home Health business in the country.ResponsibilitiesKey Responsibilities:1. Define Marketing approach for the existing fee-for-service and emerging value-based care business models in home health, considering how the business fits within the overall care delivery system at Humana.2. Partner deeply with sales function to understand their go-to-market needs, develop strategies to support, and progress capabilities for building business through referrers with CRM tools.3. Partner with clinical innovation team to define and launch new services through the referring community and, where appropriate, direct-to-consumer.4. Lead Portfolio Marketing approach for the segment, considering asset compatibility for internal and external growth.5. Engage with partner organizations to deeply align on marketing strategies.6. Lead team in rapid test and learn methodology and innovation in engagement marketing.7. Drive sales success with carriers and providers (B2B marketing) through packaging value of Home Solutions assets, and thought leadership.8. Oversee and manage all marketing strategy, planning, execution, financial management, and measurement for the Segment Marketing team.9. Build, lead, and develop an initial team of 10-15 experienced marketing professionals.Key Candidate Qualifications:The successful candidate will have broad and diverse marketing leadership experience in multiple environments, including sales enablement, B2C, B2B, digital, and introducing CRM/marketing automation practices to a business. He/she will have a degree in Marketing or a related field and a track record of spearheading the adoption of marketing best practices and innovation.In addition to the above, the following professional qualifications and personal attributes will be ideal:- Strong business acumen- Experience with business development and growth strategies- Solid foundational expertise in marketing/consumer analytics- Excellent communication skills- Current or recent experience in a large, highly matrixed company (i.e., Fortune 250)- MBA or advanced degree in marketing, advertising, or similar field.NOTE: We will require full COVID vaccination for this job, as we are a healthcare company committed to putting health and safety first for our members, patients, associates, and the communities we serve.Scheduled Weekly Hours: 40
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