Live Nation
Regional Marketing Manager - South
Live Nation, Dallas, Texas, United States, 75215
Job Summary:WHO ARE WE?Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visitwww.livenationentertainment.com.WHO ARE YOU?You are a passionate and motivated contributor with an enthusiasm for live music and hospitality. You are driven, have an entrepreneurial spirit, and are not afraid to roll up your sleeves to get the job done. For you, no task is too big or small, you have an attitude of teamwork and collaborate well with your peers. You are resourceful, innovative, forward-thinking, and committed. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you then please read on!THE JOBThe House of Blues Marketing Manager, under the guidance of the Venue General Manager and Regional Marketing Management Team, will be responsible for executing multiple strategies that drive the success of marketing efforts including the development and presentation of marketing plans to artist representatives, direction and implementation of local marketing promotions and management, management of multiple event advertising budgets events at House of Blues, as well as managing a coordinator to ensure show information is up-to-date across venue touchpoints (website, app, social), QC and updating of email automation, plus the coordination and delivery of marketing assets supporting venue hospitality and ancillary products.WHAT THIS ROLE WILL DOAct as the key internal contact with various stakeholders to prepare, present and execute marketing and promotional campaigns for 200+ Live Nation events at the venue.Serve as the primary local contact for artist marketing representatives regarding venue and show marketing plans. Partner with the local talent buying team to manage the success of events at the venue.Develop impactful promotions for events using multiple regional media partners.Compile and share extensive audience and artist demographic information to shape the development of marketing plans.Identify and activate new strategic marketing partners to enhance artist and venue exposure in the community.Ensure all necessary show marketing information is input into Live Nation proprietary marketing tools.Coordinate multiple teams of experts to successfully execute marketing campaigns inclusive of, but not limited to, advertising, media events & PR, and content creation.Compile advertising settlement documents as needed for local events.Work with internal stakeholders to provide post-show marketing analytics recaps to artists.Maximize show awareness on venue socials, in emails, on websites, and in-venue.Coordinate street team and grassroots marketing efforts with local market contacts.Update and maintain venue website and app and maintain quality control (ensure show information is up to date, work with partners to ensure F&B, Ancillaries & Special Event content is updated as necessary and represented).Execute fan communication plans to ensure key information reaches guests before each event via email, social, website, and app.Maintain & QC data extensions for venue email automation.Manually build and manage fan communications in case of emergency following Live Nation policies and procedures.Ensure creative assets are created and delivered for future show support, concert calendar, food & beverage, health, and safety support as needed.Coordinate approvals and execution of promotional sweepstakes.Manage Venue Marketing Coordinator to ensure:
Social planning and publishing is executed.Venue-level creative assets for onsite & digital needs (monthly & weekly show calendars) are created and managed.Appropriate asset placement in on-site digital video signage.Onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers.Proper sponsorship placements as needed across digital, website, app, social, and onsite.
Day of show event coverage as necessary.Attend weekly in-person meetings at the venue.SKILLS/COMPETENCIESBachelor’s degree preferred, but not required.Strong organizational skills and attention to detail.3+ years of prior experience in event assisting/planning or marketing experience within an entertainment, sports or public assembly facility setting.Experience working with artist marketing representatives is preferred.Experience managing local media relationships is preferred.Excellent written and verbal communication skills to professionally present marketing concepts and strategies to artist management.Deep interest in discovering new music and marketing a wide variety of genres and emerging artists.Work well in a team environment.Ability to work in a fast paced, high-pressure, deadline driven, team environment while juggling multiple tasks.Ability to troubleshoot and problem-solve independently.Ability to work day, evening and weekend hours, based on the needs of daily business operationsExtensive experience with Facebook, Instagram, Instagram stories, Twitter.Ability to use social media scheduling platforms like Sprinklr and Sprout.Strong Microsoft Office Suite, G-Suite skillsGood working knowledge of Adobe Creative Suite, and multimedia management software.Ability to learn and efficiently use project management software/tools.Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH : Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF : Paid time off policy including holidays, sick time, and day off for your birthday, free concert ticketsWEALTH : 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and infertility supportCAREER : Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS : Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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Social planning and publishing is executed.Venue-level creative assets for onsite & digital needs (monthly & weekly show calendars) are created and managed.Appropriate asset placement in on-site digital video signage.Onsite coverage for day of show marketing needs supporting radio partners, meet and greets, press photographers.Proper sponsorship placements as needed across digital, website, app, social, and onsite.
Day of show event coverage as necessary.Attend weekly in-person meetings at the venue.SKILLS/COMPETENCIESBachelor’s degree preferred, but not required.Strong organizational skills and attention to detail.3+ years of prior experience in event assisting/planning or marketing experience within an entertainment, sports or public assembly facility setting.Experience working with artist marketing representatives is preferred.Experience managing local media relationships is preferred.Excellent written and verbal communication skills to professionally present marketing concepts and strategies to artist management.Deep interest in discovering new music and marketing a wide variety of genres and emerging artists.Work well in a team environment.Ability to work in a fast paced, high-pressure, deadline driven, team environment while juggling multiple tasks.Ability to troubleshoot and problem-solve independently.Ability to work day, evening and weekend hours, based on the needs of daily business operationsExtensive experience with Facebook, Instagram, Instagram stories, Twitter.Ability to use social media scheduling platforms like Sprinklr and Sprout.Strong Microsoft Office Suite, G-Suite skillsGood working knowledge of Adobe Creative Suite, and multimedia management software.Ability to learn and efficiently use project management software/tools.Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time.BENEFITS & PERKSOur motto is ‘Taking Care of Our Own’ through 6 pillars of benefits:HEALTH : Medical, Dental and Vision benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs)YOURSELF : Paid time off policy including holidays, sick time, and day off for your birthday, free concert ticketsWEALTH : 401(k) program with company match, Stock Program ReimbursementFAMILY: New parent programs & support including caregiver leave and infertility supportCAREER : Tuition reimbursement, student loan repayment internal growth and development programs & trainingsOTHERS : Volunteer time off, crowdfunding networkEQUAL EMPLOYMENT OPPORTUNITYWe are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.
Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis.HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.
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