Amazon
Content Marketing Manager, Co-marketing & Events, US, Amazon Ads
Amazon, Seattle, Washington, us, 98127
Description
Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!
As part of our growing US SMB Marketing team, we are looking for an experienced content marketer who is passionate about helping small businesses succeed on Amazon. In this role, you will lead content development for strategic events. You will be responsible for building and optimizing a content framework to drive consideration and adoption of ads via partnerships with creators, agencies, and other external partners, as well as directly owning content development for our most visible strategic events. You are excited about bringing business strategies to life through storytelling, using data, insights, and industry trends to deliver inspiring customer experiences, executed flawlessly. You seek to work autonomously, handling multiple initiatives simultaneously, and prioritizing accordingly to contribute to ambitious growth plans.
Key job responsibilities
Research: conduct customer research around preferred channels, tools, formats, and topics to inform content strategy
Strategy: formulate content marketing strategies and content development priorities across business goals and customer problems
Execution: develop event content across multiple formats, manage stakeholders from cross functional partners to speakers, and oversee PR approvals
Reporting: identify success metrics, measure the impact of your initiatives, gather feedback, and leverage insights to improve go-forward strategies
About the team
The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.
Basic Qualifications
3+ years of experience in digital marketing, retail, or related fields
Experience managing multiple projects and meeting deadlines
Preferred Qualifications
3+ years experience in content marketing, including content development for strategic events
Experience testing new content marketing formats and reporting on results
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Expertise in creator and/or partner marketing
Excellent communicator and storyteller with a passion for seeing small businesses succeed
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Re-imagine advertising with Amazon. Amazon Ads offers a rich array of digital advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach Amazon customers on Amazon owned and operated sites and on other high quality sites across the web. We start with the customer and work backwards in everything we do, including advertising. If you’re interested in joining a rapidly growing team working to build a unique, world-class advertising product with a relentless focus on the customer, you’ve come to the right place.
A strategically important part of our charter is to drive adoption across a portfolio of self-service, cost per click advertising products to enable head to tail advertisers to engage with customers in relevant ways. Our team is tasked with making it easy for prospective and current advertisers to increase visibility of their products and services, which also helps Amazon customers discover more selection—a win-win!
As part of our growing US SMB Marketing team, we are looking for an experienced content marketer who is passionate about helping small businesses succeed on Amazon. In this role, you will lead content development for strategic events. You will be responsible for building and optimizing a content framework to drive consideration and adoption of ads via partnerships with creators, agencies, and other external partners, as well as directly owning content development for our most visible strategic events. You are excited about bringing business strategies to life through storytelling, using data, insights, and industry trends to deliver inspiring customer experiences, executed flawlessly. You seek to work autonomously, handling multiple initiatives simultaneously, and prioritizing accordingly to contribute to ambitious growth plans.
Key job responsibilities
Research: conduct customer research around preferred channels, tools, formats, and topics to inform content strategy
Strategy: formulate content marketing strategies and content development priorities across business goals and customer problems
Execution: develop event content across multiple formats, manage stakeholders from cross functional partners to speakers, and oversee PR approvals
Reporting: identify success metrics, measure the impact of your initiatives, gather feedback, and leverage insights to improve go-forward strategies
About the team
The global SMB (Small and Medium Businesses) marketing team serves sales unmanaged advertisers globally. Our mission is twofold: 1) Grow Amazon Ads awareness & consideration amongst SMBs globally 2) Drive Sponsored Ads demand for the self service (SSO) channel.
Basic Qualifications
3+ years of experience in digital marketing, retail, or related fields
Experience managing multiple projects and meeting deadlines
Preferred Qualifications
3+ years experience in content marketing, including content development for strategic events
Experience testing new content marketing formats and reporting on results
Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
Expertise in creator and/or partner marketing
Excellent communicator and storyteller with a passion for seeing small businesses succeed
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.