Amazon
Art Director, Financial Services and Hospitality, Amazon Brand Innovation Lab
Amazon, New York, New York, us, 10261
Description
As an Art Director in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global Financial Services and Hospitality brands. You'll partner with creative directors, copywriters, designers, solutions managers and producers to create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and campaigns that benefit the end customer while meeting client needs and pushing the creative envelope. Your portfolio should feature interesting, insight-driven campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.
Key job responsibilities
Concept, design and execute innovative ad campaigns and experiences for global FinServ and Hospitality brands
Partner with copywriters, designers, solutions managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
Data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and campaigns to internal stakeholders as well as external agencies and clients
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make aggressive deadlines
A day in the life
From inception through launch, you will be responsible for ideating and delivering ambitious concepts and using data to iterate and improve, translating needs and constraints into simple, intuitive, and creative customer-focused solutions. You will be comfortable with leading ideation sessions, presenting and articulating end-to-end experiences, and turning that vision into high-quality advertising campaigns. Your daily activities may include:
Brainstorming and improving campaign ideas and creating presentation decks
Presenting a campaign to brand clients and their partner media agency
Partnering with Amazon Music to create a CX that drives charity donations for a FinServ client
Designing a virtual travel experience for a brand inspired by a Prime Video original
Working through creative messaging feedback with clients, Legal and PR
About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.
Basic Qualifications
Minimum of 4 years art direction / design / communications experience at advertising agencies and/or in-house creative departments
Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium
Strong understanding of digital and social platforms, as well as their use within marketing
Preferred Qualifications
You are scrappy, insightful and an innovative problem solver
You bring visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
You tell stories that connect brands with customers in a meaningful way, across different channels, creating work that's on strategy and delivers results
You love presenting to clients and internal stakeholders, but can also handle feedback like a pro
You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
You are passionate about design, technology, advertising, marketing, and are always keeping pace with it
You use data and insights to create work that resonates with customers
You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
You are a self starter, spotting an opportunity and making something out of nothing
You aren’t afraid to question the status quo, and take steps to change things for the better
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
As an Art Director in the Brand Innovation Lab team, you'll be creating one-of-a-kind campaigns for a wide range of global Financial Services and Hospitality brands. You'll partner with creative directors, copywriters, designers, solutions managers and producers to create innovative work using the full Amazon canvas (i.e. Prime Video, TNF, Alexa, Twitch, IMDb, Amazon Music, Amazon Live) and campaigns that benefit the end customer while meeting client needs and pushing the creative envelope. Your portfolio should feature interesting, insight-driven campaigns and ideas that solve advertiser problems through a variety of different media channels, including but not limited to video, social, digital, activations, radio, gaming, and outdoor. This role will be client-facing, so having good presentation skills to share work in a succinct and compelling way is important.
Key job responsibilities
Concept, design and execute innovative ad campaigns and experiences for global FinServ and Hospitality brands
Partner with copywriters, designers, solutions managers, developers, strategists and producers to create customer-focused solutions that deliver on advertiser objectives
Create campaigns under the guidance of Creative Directors, collaborating with internal teams, clients and external agency partners
Deliver high-quality designs and stellar art direction for campaigns across different Amazon touch points
In-depth understanding of Sketch, Photoshop, Illustrator, InDesign and Keynote
Data-driven and obsessed with understanding customers and making work that delivers results
Present ideas and campaigns to internal stakeholders as well as external agencies and clients
Proven ability to ideate for film, print, digital, out-of-home, experiential and social
Ability to manage multiple projects at one time to make aggressive deadlines
A day in the life
From inception through launch, you will be responsible for ideating and delivering ambitious concepts and using data to iterate and improve, translating needs and constraints into simple, intuitive, and creative customer-focused solutions. You will be comfortable with leading ideation sessions, presenting and articulating end-to-end experiences, and turning that vision into high-quality advertising campaigns. Your daily activities may include:
Brainstorming and improving campaign ideas and creating presentation decks
Presenting a campaign to brand clients and their partner media agency
Partnering with Amazon Music to create a CX that drives charity donations for a FinServ client
Designing a virtual travel experience for a brand inspired by a Prime Video original
Working through creative messaging feedback with clients, Legal and PR
About the team
Amazon's Brand Innovation Lab works with brands and agencies to develop campaigns that engage consumers at multiple stages of the marketing journey, building brand awareness, relevance, consideration, acquisition and loyalty. Our global creative team of storytellers and innovators include strategists, creatives, design technologists, engineers, producers and more, collaborating to create solutions customized to our advertisers' goals.
Basic Qualifications
Minimum of 4 years art direction / design / communications experience at advertising agencies and/or in-house creative departments
Must have an online portfolio URL in your resume, demonstrating an art direction, design and conceptual thinking skillset, as well as big, campaignable thinking that can extend into any medium
Strong understanding of digital and social platforms, as well as their use within marketing
Preferred Qualifications
You are scrappy, insightful and an innovative problem solver
You bring visual flair and conceptual excellence to the work, inspiring clients and team members to raise the creative bar
You tell stories that connect brands with customers in a meaningful way, across different channels, creating work that's on strategy and delivers results
You love presenting to clients and internal stakeholders, but can also handle feedback like a pro
You regularly push your comfort zone to stretch and improve yourself, never thinking "that's not my job"
You are passionate about design, technology, advertising, marketing, and are always keeping pace with it
You use data and insights to create work that resonates with customers
You are ego-free and are highly collaborative, working with a diverse group of people and learning from them
You are a self starter, spotting an opportunity and making something out of nothing
You aren’t afraid to question the status quo, and take steps to change things for the better
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $108,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.