Adams Publishing Group LLC
Digital Marketing Director
Adams Publishing Group LLC, Minneapolis, Minnesota, United States, 55400
DIGITAL MARKETINGDIRECTOR
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the localadvertising sales team, for APG-Central- Minnesota. This key leadership position serves on the Central MN Executive Committee and ishighly collaborative with lateral department heads.This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business inthe region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenueopportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, socialmedia, E-Newsletters and other emerging solutions.The ideal candidate will:Will have a strong understanding of current digital marketing tools and strategies.Lead integrated digital marketing campaigns from concept to execution.Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.Strong work ethic, appropriate understanding of Google Suites data collectionThis position will be responsible for sales in the East Central Minnesota area.*This position has a shared reporting line - Regional President & VP-DigitalJob FunctionsAd Strategy - This position will manage digital advertising strategy, both from a business, sales andtechnical perspective. This role will assist with the budget development and projections for advertising.A great digital leader will come up with a plan of action to grow digital revenue and to motivate staffin that direction.
Analytics - This position will also measure the effectiveness of various marketing campaigns.Google Tag Manager and Analytics understanding are necessary components.
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospectingand harvesting their own new digital business, about 40% of their time in the field with MMAEs(training staff and creating optimal solutions for area businesses), and the balance of timeensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins,etc.)
We are an equal opportunity employer. All qualified applicants will receive consideration foremployment without regard to race, color, religion, sexual orientation, gender identity, nationalorigin, disability or veteran status.
Please submit resumes to: jeremy.bradfield@apgecm.com
recblid hx524mu6g17t5703bvcolstmuth9nz
This position is responsible for achieving digital revenue sales goals and the revenue development and mentoring of the localadvertising sales team, for APG-Central- Minnesota. This key leadership position serves on the Central MN Executive Committee and ishighly collaborative with lateral department heads.This position will manage digital marketing solutions and services for the region, as well as daily harvesting of new business inthe region. The digital leader will coach, model and mentor Multimedia Account Executives in each market to maximize revenueopportunities related to digital services, including Website Display, Programmatic, SEM/PPC, Targeted Email, Video, CTV-OTT, socialmedia, E-Newsletters and other emerging solutions.The ideal candidate will:Will have a strong understanding of current digital marketing tools and strategies.Lead integrated digital marketing campaigns from concept to execution.Brainstorm new and creative growth strategies while staying current with emerging opportunities in the digital advertising space.Strong work ethic, appropriate understanding of Google Suites data collectionThis position will be responsible for sales in the East Central Minnesota area.*This position has a shared reporting line - Regional President & VP-DigitalJob FunctionsAd Strategy - This position will manage digital advertising strategy, both from a business, sales andtechnical perspective. This role will assist with the budget development and projections for advertising.A great digital leader will come up with a plan of action to grow digital revenue and to motivate staffin that direction.
Analytics - This position will also measure the effectiveness of various marketing campaigns.Google Tag Manager and Analytics understanding are necessary components.
Shared Responsibilities - This role requires a minimum 50% of their time in the field prospectingand harvesting their own new digital business, about 40% of their time in the field with MMAEs(training staff and creating optimal solutions for area businesses), and the balance of timeensuring accounts are receiving superior customer service (i.e., campaign metrics, check-ins,etc.)
We are an equal opportunity employer. All qualified applicants will receive consideration foremployment without regard to race, color, religion, sexual orientation, gender identity, nationalorigin, disability or veteran status.
Please submit resumes to: jeremy.bradfield@apgecm.com
recblid hx524mu6g17t5703bvcolstmuth9nz