AbbVie
Peer-to-Peer Gastro Marketing Manager I/II - Lake County, IL
AbbVie, Mettawa, Illinois, United States,
Company Description
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of brand P2P, product theatre and speaker bureau strategies and tactical initiatives that support the IMMUNOLOGY Gastro Portfolio’s HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, medical affairs, medical and regulatory reviewers, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels. This individual will lead work with multiple agencies and manage a large budget.
To plan, execute, and create materials for various marketing-initiatives, the successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Field Operations, Field Sales, and Business Services teams.
Responsibilities:
Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Propose and recommend strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.
Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced IBD market. Lead competitive event planning for the Gastro portfolio and develop market shaping strategies across medical education channels.
Execution and completion of marketing deliverables in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Drive sales force execution through clear communication and impactful training initiatives.
Establish collaborative relationships with marketing peers across the Gastro Portfolio to align brand strategies with marketing tactics.
Support Regional Marketing team in the execution of marketing tactics and programming.
Assist in Gastro Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement.
Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
Qualifications
Bachelor's Degree
Previous Pharma Marketing experience with proof of building proficiencies in all marketing skills
"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.
Job Description
The Gastro Portfolio Peer-to-Peer Marketing Manager will actively contribute to the design, development, and implementation of brand P2P, product theatre and speaker bureau strategies and tactical initiatives that support the IMMUNOLOGY Gastro Portfolio’s HCP commercial objectives. The Marketing Manager will partner with key cross functional partners (marketing analytics and business intelligence, medical affairs, medical and regulatory reviewers, OEC, and legal) to identify and use customer insights to develop stakeholder specific messaging across multiple channels. This individual will lead work with multiple agencies and manage a large budget.
To plan, execute, and create materials for various marketing-initiatives, the successful candidate will closely collaborate with Internal and External Agencies, AbbVie support functions, such as: Medical, Regulatory, Market Analytics and Business Intelligence (MABI), Legal, Office of Ethics and Compliance (OEC), Patient Advocacy, Field Operations, Field Sales, and Business Services teams.
Responsibilities:
Work on marketing deliverables within tight timelines in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Propose and recommend strategies based on business direction, market dynamics, and data. Collaborate with cross-functional partners to deliver brand messaging, content, and programming in medical educational channels.
Stay informed of market dynamics and trends affecting the franchise and business plans, particularly in the fast-paced IBD market. Lead competitive event planning for the Gastro portfolio and develop market shaping strategies across medical education channels.
Execution and completion of marketing deliverables in a fast-paced environment, applying skills to analyze and execute marketing plans for franchise growth.
Drive sales force execution through clear communication and impactful training initiatives.
Establish collaborative relationships with marketing peers across the Gastro Portfolio to align brand strategies with marketing tactics.
Support Regional Marketing team in the execution of marketing tactics and programming.
Assist in Gastro Speaker Bureau management, including speaker training, optimization, utilization, and tracking KPIs and External Expert engagement.
Navigate the Medical and Regulatory process to ensure timely delivery of high-quality work while adhering to regulatory and compliance guidelines.
Qualifications
Bachelor's Degree
Previous Pharma Marketing experience with proof of building proficiencies in all marketing skills
"Talent will be hired at a level commensurate with experience."
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our short-term incentive programs.
This job is eligible to participate in our long-term incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion. It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html