LifeSouth Community Blood Centers
Marketing Executive
LifeSouth Community Blood Centers, Gainesville, Florida, us, 32635
LifeSouth is a non-profit community blood bank serving more than 150 hospitals in Alabama, Florida, Georgia, and Tennessee. We are committed to meeting the blood supply needs of hospitals and their patients by providing the highest quality blood components and services. With more than 45 donor centers, 55 bloodmobiles and 2,000 blood drives a month, our LifeSouth team is dedicated to making sure the blood is there when you or your family is in need.
Our mission is to provide a safe blood supply that meets or exceeds the needs in each community we serve, and to provide a variety of services in support of ongoing and emerging blood and transfusion related activities.
We are currently looking for a highly skilled leader with a solid understanding of marketing principles and techniques, a data-driven approach, and a passion for innovation, to join the team as Marketing Executive in Gainesville, FL.
As Marketing Executive, you are responsible for the overall marketing strategy across the organization. This position requires active communication with executive leadership and department directors within the organization to ensure adequate planning and execution of strategic marketing plans. This position is dedicated to advancing the organization's objectives in blood donation, cord blood services, cellular therapy, new business development, and meeting patient needs.
Responsibilities Include (but are not limited to)
Develop and execute effective marketing campaigns across various channels, including digital, social media, and traditional platforms.
Create and edit content for various marketing channels in support of organizational initiatives related to donor base and blood center growth, research, cord blood collection, cellular therapy and laboratory services.
Conduct market research and analyze trends to identify new marketing opportunities.
Establish and monitor marketing budgets.
Monitor and report on the performance of marketing campaigns, using data-driven insights.
Collaborate with internal teams to ensure cohesive messaging and branding strategies.
Direct and evaluate the work of Marketing department supervisors and team members.
Build and maintain relationships with external partners, agencies, and vendors who support the organization's marketing objectives.
Direct the activities of external marketing and advertising providers.
Travel to LifeSouth locations; and to industry related events, conferences, vendor or partner meetings.
Qualifications
Minimum of seven years of marketing and/or relevant work experience; at least two years of supervisory experience
Bachelors degree in Marketing or a related field
Strong understanding of marketing principles, digital marketing strategies, and campaign management
Excellent communication and interpersonal skills
Ability to lead and motivate marketing teams
Ability to organize and manage time effectively
Ability to manage marketing budgets effectively
Ability to build and maintain professional networks within the industry
Comfortable with public speaking and presenting
Valid drivers license and acceptable driving record required
Background in marketing or brand management in the field of blood banking, pharmaceuticals, and/or cellular therapy, preferred
Our Benefits
Generous Paid Time Off (PTO) plan
Medical, dental, and vision insurances available to full-time employees the first of the month after 60 days
Supplemental insurances including life, cancer, accident, and disability
Access to mental wellness resources and counseling through telehealth
Free basic life insurance for full-time employees
Health Savings Account (HSA) with employer match each pay period
Employer funded retirement plan for vested employees and 403b offered
Access to wages prior to pay day
This is a full-time position. Salary is commensurate with experience. Criminal background check and drug screen required upon conditional offer of hire. Equal Opportunity/Affirmative Action Employer/Drug-Free/Tobacco Free Workplace.
The position description may not include all the duties and responsibilities of the job. Duties and responsibilities that are not listed, but which the employee may be expected to perform, will fall within the scope of the skills, knowledge and training for the position.
LifeSouth is a Drug-Free and Tobacco-Free Workplace. LifeSouth is a VEVRAA Federal Contractor as well as an affirmative action employer and provides equal opportunity to all persons, regardless of race, religion, age, gender, disability, status as a protected veteran, national origin, color, or any other classification in accordance with federal, state, and local statutes, regulations, and ordinances. Veterans are encouraged to self-identify as LifeSouth desires to provide protected veterans priority referrals for open positions. LifeSouth complies with all laws and regulations associated with the Family Medical Leave Act (FMLA) and the Americans with Disability Act (ADA). LifeSouth is an E-Verify employer.
If you require any assistance to complete the application process or during the interview due to a disability, please contact the LifeSouth region where you are applying or call 1-888-795-2707 to request an accommodation. Applications may be completed at a LifeSouth facility or mailed to corporate headquarters in lieu of the on-line application process.
Our mission is to provide a safe blood supply that meets or exceeds the needs in each community we serve, and to provide a variety of services in support of ongoing and emerging blood and transfusion related activities.
We are currently looking for a highly skilled leader with a solid understanding of marketing principles and techniques, a data-driven approach, and a passion for innovation, to join the team as Marketing Executive in Gainesville, FL.
As Marketing Executive, you are responsible for the overall marketing strategy across the organization. This position requires active communication with executive leadership and department directors within the organization to ensure adequate planning and execution of strategic marketing plans. This position is dedicated to advancing the organization's objectives in blood donation, cord blood services, cellular therapy, new business development, and meeting patient needs.
Responsibilities Include (but are not limited to)
Develop and execute effective marketing campaigns across various channels, including digital, social media, and traditional platforms.
Create and edit content for various marketing channels in support of organizational initiatives related to donor base and blood center growth, research, cord blood collection, cellular therapy and laboratory services.
Conduct market research and analyze trends to identify new marketing opportunities.
Establish and monitor marketing budgets.
Monitor and report on the performance of marketing campaigns, using data-driven insights.
Collaborate with internal teams to ensure cohesive messaging and branding strategies.
Direct and evaluate the work of Marketing department supervisors and team members.
Build and maintain relationships with external partners, agencies, and vendors who support the organization's marketing objectives.
Direct the activities of external marketing and advertising providers.
Travel to LifeSouth locations; and to industry related events, conferences, vendor or partner meetings.
Qualifications
Minimum of seven years of marketing and/or relevant work experience; at least two years of supervisory experience
Bachelors degree in Marketing or a related field
Strong understanding of marketing principles, digital marketing strategies, and campaign management
Excellent communication and interpersonal skills
Ability to lead and motivate marketing teams
Ability to organize and manage time effectively
Ability to manage marketing budgets effectively
Ability to build and maintain professional networks within the industry
Comfortable with public speaking and presenting
Valid drivers license and acceptable driving record required
Background in marketing or brand management in the field of blood banking, pharmaceuticals, and/or cellular therapy, preferred
Our Benefits
Generous Paid Time Off (PTO) plan
Medical, dental, and vision insurances available to full-time employees the first of the month after 60 days
Supplemental insurances including life, cancer, accident, and disability
Access to mental wellness resources and counseling through telehealth
Free basic life insurance for full-time employees
Health Savings Account (HSA) with employer match each pay period
Employer funded retirement plan for vested employees and 403b offered
Access to wages prior to pay day
This is a full-time position. Salary is commensurate with experience. Criminal background check and drug screen required upon conditional offer of hire. Equal Opportunity/Affirmative Action Employer/Drug-Free/Tobacco Free Workplace.
The position description may not include all the duties and responsibilities of the job. Duties and responsibilities that are not listed, but which the employee may be expected to perform, will fall within the scope of the skills, knowledge and training for the position.
LifeSouth is a Drug-Free and Tobacco-Free Workplace. LifeSouth is a VEVRAA Federal Contractor as well as an affirmative action employer and provides equal opportunity to all persons, regardless of race, religion, age, gender, disability, status as a protected veteran, national origin, color, or any other classification in accordance with federal, state, and local statutes, regulations, and ordinances. Veterans are encouraged to self-identify as LifeSouth desires to provide protected veterans priority referrals for open positions. LifeSouth complies with all laws and regulations associated with the Family Medical Leave Act (FMLA) and the Americans with Disability Act (ADA). LifeSouth is an E-Verify employer.
If you require any assistance to complete the application process or during the interview due to a disability, please contact the LifeSouth region where you are applying or call 1-888-795-2707 to request an accommodation. Applications may be completed at a LifeSouth facility or mailed to corporate headquarters in lieu of the on-line application process.