Krispy Kreme Doughnut Corporation
Associate Manager, Marketing Analytics - NC - Hawkins (Charlotte, NC)
Krispy Kreme Doughnut Corporation, Charlotte, North Carolina, United States, 28245
Since its founding in 1937, Krispy Kreme's focus has remained the same - making fresh doughnuts using our founder's original recipe. The brand's iconic Hot Light lets consumers know when doughnuts are being made in the shop so they can stop in and enjoy them hot, right off the line.Krispy Kreme's
Associate Manager - Global Marketing Analytics
will work closely with the Manager - Marketing Analytics and Finance in designing, building, and maintaining reporting and complex analyses, to help us understand our business and measure impact of marketing efforts/campaigns. Requests often involve pulling together information from multiple data sources to support the translation of business performance into clear and actionable insights. The marketing analytics team plays a key role in representing the voice of marketing across the organization, synthesizing mostly financial, but also social/digital, experience, and brand data into comprehensive summaries. The ideal candidate is someone fueled by an insatiable desire to uncover insights and find solutions, which will drive the business forward.A TASTE OF WHAT YOU WILL BE DOING:Develops and works to continuously optimize periodic and ad hoc financial reporting which will inform the marketing organizations efforts (daily, weekly, monthly, quarterly, etc)Key reporting responsibilities include evaluation of topline business performance (sales, transactions, ATV), discounting/offer performance/incrementality, and product mix trends across multiple dimensions (visit type/channel, time, product mix, asset type, etc.)Summarizes promotional performance across all aspects of key marketing campaignsCollaborates with other functions (finance, operations, digital, etc.) to arrive at a clear, unbiased, and wholistic understanding of the promotion, inclusive of social/earned media performance, product mix, and transactional behavior (visit type/channel, daypart, etc)Extract and compile data from internal and external data sources for ad hoc analyses for various internal stakeholders (Finance, Innovation, Marketing, Operations)Create Power BI reports to provide updates on key business initiativesPartners with all marketing functions (brand, innovation, and digital) on market tests, from forecasted impact, shop selection, KPI/goal criteria, report development, periodic reporting and ultimately test summary/ recommendationMaintains highly detailed categorization database of all retail items/codes within the system which provides foundation for product and discounting reportingSupports pricing analysis requests, from reporting actual impacts of previous pricing activity to assisting with modeling impacts of potential price increasesConducts regular QA checks on transactional data and reporting to ensure absolute accuracyEffectively organizes findings into a variety of presentation formats and communicates summaries and complex analytical solutions to leadership
YOUR RECIPE FOR SUCCESS:5+ years of finance and/or marketing analytics experienceBachelor's degree in Business, Finance, Marketing, or related discipline requiredMBA PreferredStrong analytical and problem-solving skillsAdvanced skills in MS Office software (Excel, PowerPoint) requiredExperience with SQL requiredExperience with other scripting languages (e.g., R, Python, and VBA), a plusExperience with Power BI, Tableau, or other business intelligence tools*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.BENEFITS:Comprehensive benefits (medical, vision, and dental insurance)Employee discount program401K planPTO and "dream" daysCompany eventsEducation ReimbursementAdoption AssistanceLife InsuranceFSA/HSA PlansPet InsuranceLearn more at
www.kkbenefits.comWHY KRISPY KREME?At Krispy Kreme, we focus on:Loving People:o Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.o Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.Loving Communities:o At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.o In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.o In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.Loving Planet:o We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.o We are working on reducing food waste through donation efforts, animal feed, and composting programs.Krispy Kreme is an Equal Opportunity Employer:At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.About Krispy KremeHeadquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.
Associate Manager - Global Marketing Analytics
will work closely with the Manager - Marketing Analytics and Finance in designing, building, and maintaining reporting and complex analyses, to help us understand our business and measure impact of marketing efforts/campaigns. Requests often involve pulling together information from multiple data sources to support the translation of business performance into clear and actionable insights. The marketing analytics team plays a key role in representing the voice of marketing across the organization, synthesizing mostly financial, but also social/digital, experience, and brand data into comprehensive summaries. The ideal candidate is someone fueled by an insatiable desire to uncover insights and find solutions, which will drive the business forward.A TASTE OF WHAT YOU WILL BE DOING:Develops and works to continuously optimize periodic and ad hoc financial reporting which will inform the marketing organizations efforts (daily, weekly, monthly, quarterly, etc)Key reporting responsibilities include evaluation of topline business performance (sales, transactions, ATV), discounting/offer performance/incrementality, and product mix trends across multiple dimensions (visit type/channel, time, product mix, asset type, etc.)Summarizes promotional performance across all aspects of key marketing campaignsCollaborates with other functions (finance, operations, digital, etc.) to arrive at a clear, unbiased, and wholistic understanding of the promotion, inclusive of social/earned media performance, product mix, and transactional behavior (visit type/channel, daypart, etc)Extract and compile data from internal and external data sources for ad hoc analyses for various internal stakeholders (Finance, Innovation, Marketing, Operations)Create Power BI reports to provide updates on key business initiativesPartners with all marketing functions (brand, innovation, and digital) on market tests, from forecasted impact, shop selection, KPI/goal criteria, report development, periodic reporting and ultimately test summary/ recommendationMaintains highly detailed categorization database of all retail items/codes within the system which provides foundation for product and discounting reportingSupports pricing analysis requests, from reporting actual impacts of previous pricing activity to assisting with modeling impacts of potential price increasesConducts regular QA checks on transactional data and reporting to ensure absolute accuracyEffectively organizes findings into a variety of presentation formats and communicates summaries and complex analytical solutions to leadership
YOUR RECIPE FOR SUCCESS:5+ years of finance and/or marketing analytics experienceBachelor's degree in Business, Finance, Marketing, or related discipline requiredMBA PreferredStrong analytical and problem-solving skillsAdvanced skills in MS Office software (Excel, PowerPoint) requiredExperience with SQL requiredExperience with other scripting languages (e.g., R, Python, and VBA), a plusExperience with Power BI, Tableau, or other business intelligence tools*The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process.BENEFITS:Comprehensive benefits (medical, vision, and dental insurance)Employee discount program401K planPTO and "dream" daysCompany eventsEducation ReimbursementAdoption AssistanceLife InsuranceFSA/HSA PlansPet InsuranceLearn more at
www.kkbenefits.comWHY KRISPY KREME?At Krispy Kreme, we focus on:Loving People:o Our global culture is best captured by our Leadership Mix, a dozen behaviors that define how we work with one another across the world and give back to our communities. Check out our leadership mix here.o Belonging happens once each Krispy Kremer knows their bold authentic self is welcomed, dignified, and loved, where their wonderfully original identities flourish and thrive.Loving Communities:o At Krispy Kreme, sharing joy is at the center of everything we do, and we strive to inspire this in our communities. Our brand purpose truly shines through our Acts of Joy and community fundraising initiatives.o In the U.S., we have been donating unsold doughnuts to local food banks, with a goal of bringing a smile to our consumers as they enjoy a small, sweet treat. We partner with Feeding America and Convoy of Hope, who in turn partner with organizations nationwide to distribute donations to people in need through diverse types of programs and services.o In 2022, we helped community groups raise $40 million globally. Last year in the U.S., we supported more than 83,000 fundraising events, raising nearly $37 million.Loving Planet:o We have been conducting a multi-year global GHG emissions assessment to establish an emissions baseline, using this foundation to soon set goals for greenhouse gas emission reductions.o We are working on reducing food waste through donation efforts, animal feed, and composting programs.Krispy Kreme is an Equal Opportunity Employer:At Krispy Kreme, we believe that your originality sweetens our recipe. We value the diverse ingredients of the ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability.About Krispy KremeHeadquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at www.KrispyKreme.com, or on one of its many social media channels, including www.Facebook.com/KrispyKreme and www.Twitter.com/KrispyKreme.