Born Primitive LLC
Marketing Manager - Tactical & Outdoor
Born Primitive LLC, Virginia Beach, Virginia, us, 23450
Company: Born Primitive (www.BornPrimitive.com)
Location: Virginia Beach, VA
Position: Full Time
Hours: Monday – Friday 9:00am – 5:00pm
Are you looking for a meaningful and fulfilling career with a dynamic and collaborative team and exceptional work-life balance? If so, Born Primitive may be the place for you!
As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. By extension our employees are a reflection of these values.
Overview:
The Tactical/Outdoor Marketing Manager is a highly collaborative role with opportunity for growth. They will work closely with the Marketing Director, Head of Tactical Operations, Sr. Marketing Manager, Art Director and others to craft exciting campaigns surrounding new product launches, activations, brand awareness and evergreen advertising moments. They will be responsible for working with key team members to implement marketing strategies across email/sms, paid social media, organic social media, podcast and e-commerce channels. The Tactical/Outdoor Marketing Manager will provide creative direction to strategic brand partners tasked with creating content on behalf of the brand and will measure the success of campaigns through data analysis to draw insights that inform future strategy.
Essential Job Function:
Collaborate with Marketing, Product and Creative teams to craft compelling campaigns that influence customer behavior and deliver against internal objectivesHelp develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising effortsReview and approve email/sms, website, product and ad copy to ensure all messaging is on-brand, clear and conciseCollaborate with merchandizing team to optimize customer journey for conversion on Tactical and Outdoor ecommerce storesPerform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests and broader strategiesPresent ideas, strategies and final deliverables to internal and external teams, including senior leadershipManage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing effortsOccasionally travel to events and video/photo shoots to support marketing initiatives and content strategiesDesired Skills
Relationship ManagementOrganization and attention to detailAbility to communicate effectively both orally and in writingKnowledge of social media platforms including Instagram, Facebook and YouTube and have an understanding of organic versus paid content strategyProficiency with CRM tools and content management softwareExperience negotiating price and partnership termsAbility to multitask and manage multiple projects simultaneouslyTeam-player and willingness to collaborateInsight-drivenCreativeRequired Minimum Qualifications/Job Knowledge:
Bachelor’s Degree or Equivalent Work Experience4+ years of Marketing Experience1+ years of Management Experience1+ year of Agency Experience (Preferred)Direct to Consumer Experience (Preferred)Apparel Industry Experience (Preferred)Experience in the Tactical and/or Outdoor industries (Preferred)Ability to work in a fast-paced environment and remain agileGood communication skills and ability to collaborateRelationship Management skillsStrong computer skills and the ability to learn new programs quicklyProficient with UX/UI (Preferred)Physical Requirements:
This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.
How You Will Be Rewarded:
Competitive SalaryGenerous Paid Time Off, including Christmas Eve through New Year’s Day OffPaid Sick TimeBenefits – Medical, Dental, Vision, including Company Paid Life InsuranceSupplemental/Voluntary Insurance Plans through Aflac401(k) Plan with Company MatchingClothing StipendBorn Primitive Free Gym Membership
Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.
Location: Virginia Beach, VA
Position: Full Time
Hours: Monday – Friday 9:00am – 5:00pm
Are you looking for a meaningful and fulfilling career with a dynamic and collaborative team and exceptional work-life balance? If so, Born Primitive may be the place for you!
As a Veteran owned and operated company, we are unapologetically proud of our country and what it stands for. We strive to inspire our customers by exemplifying the values of the men and women who have inspired us—sacrifice, honor, and the willingness to defend our freedoms at all costs. By extension our employees are a reflection of these values.
Overview:
The Tactical/Outdoor Marketing Manager is a highly collaborative role with opportunity for growth. They will work closely with the Marketing Director, Head of Tactical Operations, Sr. Marketing Manager, Art Director and others to craft exciting campaigns surrounding new product launches, activations, brand awareness and evergreen advertising moments. They will be responsible for working with key team members to implement marketing strategies across email/sms, paid social media, organic social media, podcast and e-commerce channels. The Tactical/Outdoor Marketing Manager will provide creative direction to strategic brand partners tasked with creating content on behalf of the brand and will measure the success of campaigns through data analysis to draw insights that inform future strategy.
Essential Job Function:
Collaborate with Marketing, Product and Creative teams to craft compelling campaigns that influence customer behavior and deliver against internal objectivesHelp develop creative briefs for brand partners and internal team members to meet objectives for all marketing and advertising effortsReview and approve email/sms, website, product and ad copy to ensure all messaging is on-brand, clear and conciseCollaborate with merchandizing team to optimize customer journey for conversion on Tactical and Outdoor ecommerce storesPerform routine data analysis to measure the effectiveness and impact of marketing campaigns and establish insights to inform future campaigns, A/B tests and broader strategiesPresent ideas, strategies and final deliverables to internal and external teams, including senior leadershipManage a yearly budget and track campaign costs against it, finding ways to optimize profitability and grow revenue from marketing effortsOccasionally travel to events and video/photo shoots to support marketing initiatives and content strategiesDesired Skills
Relationship ManagementOrganization and attention to detailAbility to communicate effectively both orally and in writingKnowledge of social media platforms including Instagram, Facebook and YouTube and have an understanding of organic versus paid content strategyProficiency with CRM tools and content management softwareExperience negotiating price and partnership termsAbility to multitask and manage multiple projects simultaneouslyTeam-player and willingness to collaborateInsight-drivenCreativeRequired Minimum Qualifications/Job Knowledge:
Bachelor’s Degree or Equivalent Work Experience4+ years of Marketing Experience1+ years of Management Experience1+ year of Agency Experience (Preferred)Direct to Consumer Experience (Preferred)Apparel Industry Experience (Preferred)Experience in the Tactical and/or Outdoor industries (Preferred)Ability to work in a fast-paced environment and remain agileGood communication skills and ability to collaborateRelationship Management skillsStrong computer skills and the ability to learn new programs quicklyProficient with UX/UI (Preferred)Physical Requirements:
This is a primarily sedentary position, however, standing desks are available for use. Associates may occasionally climb stairs, bend, stoop, walk, lift up to 10 lbs, and crouch as needed. Rarely associates in this position may be asked to push/pull up to 50 lbs, work in extreme conditions (heat/cold), and/or travel on a voluntary basis.
How You Will Be Rewarded:
Competitive SalaryGenerous Paid Time Off, including Christmas Eve through New Year’s Day OffPaid Sick TimeBenefits – Medical, Dental, Vision, including Company Paid Life InsuranceSupplemental/Voluntary Insurance Plans through Aflac401(k) Plan with Company MatchingClothing StipendBorn Primitive Free Gym Membership
Born Primitive is an ADAAA compliant and equal opportunity employer. We welcome applicants from all backgrounds. Employment decisions will be made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, veteran status or any other protected status.