Anomali Incorporated
Senior Product Marketing Manager
Anomali Incorporated, Denver, Colorado, United States, 80219
Description:Company Description:Anomali is headquartered in Silicon Valley and is the Leading AI-PoweredSecurity Operations Platform that is modernizing security operations. At thecenter of it is an omnipresent, intelligent, and multilingual AnomaliCopilot that automates important tasks and empowers your team to deliver therequisite risk insights to management and the board in seconds. The AnomaliCopilot navigates a proprietary cloud-native security data lake thatconsolidates legacy attempts at visibility and provides first-in-marketspeed, scale, and performance while reducing the cost of securityanalytics. Anomali combines ETL, SIEM, XDR, SOAR, and the largestrepository of global intelligence in one efficient platform. Protect and driveyour business with better productivity and talent retention. Do more withless. Be Different. Be the Anomali. Learn more at http://www.anomali.com .
If you think you are the right match for the following opportunity, apply after reading the complete description.Job Description:Anomali is a revolutionary AI-Powered Security Operations Platform that isseeking a dynamic Senior Product Marketing Manager. You will play a criticalrole in driving market awareness, product adoption, and customerengagement. The ideal candidate will possess a deep understanding of thecybersecurity landscape, strong product marketing expertise, a provenability to translate technical features into compelling value propositions,and the ability to thrive as a self-starter in a fast-paced environment. Weare looking for a Senior Product Marketing manager that wants to be different- to be the Anomali.Remote - Mountain or Pacific Time ZoneResponsibilities:Market Analysis & Research:o Conduct market research to understand customer needs, industry trends,and competitive landscape.o Identify market opportunities and customer segments to drive productpositioning and messaging.Product Positioning & Messaging:o Develop clear and compelling product positioning, value propositions,and messaging.o Create and maintain product marketing collateral, including datasheets,whitepapers, case studies, presentations, and website content.Go-to-Market Strategy:o Develop and execute go-to-market strategies for new product launches andfeature releases.o Collaborate with cross-functional teams, including product management,sales, and sales enablement, to ensure successful product launches.Sales Enablement:o Work with Sales Enablement and Product Management to develop and deliversales training materials, including product demos, competitive analysis,and objection handling guides.o Support the sales team with tools and resources to enhance their ability tosell effectively.Demand Generation:o Partner with the Demand Generation team to create and execute campaigns thatdrive awareness, generate leads, and support sales objectives.o Develop and manage content for webinars, events, email campaigns, anddigital marketing initiatives.Customer Advocacy:o Engage with customers to gather feedback, build relationships, anddevelop case studies and testimonials.o Act as a voice of the customer within the organization to inform productdevelopment and marketing strategies.Qualificationso Bachelor's degree in Marketing, Business, Computer Science, or arelated field. MBA is a plus.o 5+ years of product marketing experience, preferably in thecybersecurity industry.o In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOARtechnologies and market trends.o Proven ability to develop and execute go-to-market strategies and productpositioning especially in the cybersecurity space.o Excellent written and verbal communication skills, with the ability totranslate technical concepts into customer-friendly language.o Strong project management skills with the ability to manage multipleprojects simultaneously.o Experience collaborating with cross-functional teams and driving results ina matrixed environment.o Proficiency with marke ing tools and platforms, such as Marketo,Salesforce, Asana, and other marketing automation and content managementsystemo Experience with cybersecurity frameworks and complianc e standards.o Technical background or understanding of cybersecurity technologies andthreat landscapes.o This is a remote position for someone located in Mountain or Pacific TimeZone.Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunityfor employment and advancement on the basis of their ability, qualificationsand aptitude. We select those suitable for appointment solely on the basis ofmerit without regard to an individual's disability, race, color,religion, sex, sexual orientation, gender identity, national origin,age, or status as a protected veteran. Monitoring is carried out to ensurethat our equal opportunity policy is effectively implemented.If you are interested in applying for employment with Anomali and need specialassistance or accommodation to apply for a posted position, contact ourRecruiting team at recruiting@anomali.com .
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If you think you are the right match for the following opportunity, apply after reading the complete description.Job Description:Anomali is a revolutionary AI-Powered Security Operations Platform that isseeking a dynamic Senior Product Marketing Manager. You will play a criticalrole in driving market awareness, product adoption, and customerengagement. The ideal candidate will possess a deep understanding of thecybersecurity landscape, strong product marketing expertise, a provenability to translate technical features into compelling value propositions,and the ability to thrive as a self-starter in a fast-paced environment. Weare looking for a Senior Product Marketing manager that wants to be different- to be the Anomali.Remote - Mountain or Pacific Time ZoneResponsibilities:Market Analysis & Research:o Conduct market research to understand customer needs, industry trends,and competitive landscape.o Identify market opportunities and customer segments to drive productpositioning and messaging.Product Positioning & Messaging:o Develop clear and compelling product positioning, value propositions,and messaging.o Create and maintain product marketing collateral, including datasheets,whitepapers, case studies, presentations, and website content.Go-to-Market Strategy:o Develop and execute go-to-market strategies for new product launches andfeature releases.o Collaborate with cross-functional teams, including product management,sales, and sales enablement, to ensure successful product launches.Sales Enablement:o Work with Sales Enablement and Product Management to develop and deliversales training materials, including product demos, competitive analysis,and objection handling guides.o Support the sales team with tools and resources to enhance their ability tosell effectively.Demand Generation:o Partner with the Demand Generation team to create and execute campaigns thatdrive awareness, generate leads, and support sales objectives.o Develop and manage content for webinars, events, email campaigns, anddigital marketing initiatives.Customer Advocacy:o Engage with customers to gather feedback, build relationships, anddevelop case studies and testimonials.o Act as a voice of the customer within the organization to inform productdevelopment and marketing strategies.Qualificationso Bachelor's degree in Marketing, Business, Computer Science, or arelated field. MBA is a plus.o 5+ years of product marketing experience, preferably in thecybersecurity industry.o In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOARtechnologies and market trends.o Proven ability to develop and execute go-to-market strategies and productpositioning especially in the cybersecurity space.o Excellent written and verbal communication skills, with the ability totranslate technical concepts into customer-friendly language.o Strong project management skills with the ability to manage multipleprojects simultaneously.o Experience collaborating with cross-functional teams and driving results ina matrixed environment.o Proficiency with marke ing tools and platforms, such as Marketo,Salesforce, Asana, and other marketing automation and content managementsystemo Experience with cybersecurity frameworks and complianc e standards.o Technical background or understanding of cybersecurity technologies andthreat landscapes.o This is a remote position for someone located in Mountain or Pacific TimeZone.Equal Opportunities MonitoringIt is our policy to ensure that all eligible persons have equal opportunityfor employment and advancement on the basis of their ability, qualificationsand aptitude. We select those suitable for appointment solely on the basis ofmerit without regard to an individual's disability, race, color,religion, sex, sexual orientation, gender identity, national origin,age, or status as a protected veteran. Monitoring is carried out to ensurethat our equal opportunity policy is effectively implemented.If you are interested in applying for employment with Anomali and need specialassistance or accommodation to apply for a posted position, contact ourRecruiting team at recruiting@anomali.com .
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