FranklinCovey
Marketing Communications Director
FranklinCovey, Annapolis, Maryland, United States, 21403
FranklinCovey Marketing Communications Director Annapolis, Maryland Apply Now
“We enable greatness in people and organizations everywhere.”
All potential applicants are encouraged to scroll through and read the complete job description before applying.FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. Our services and products are primarily delivered through our subscription offerings, which include the FranklinCovey All Access Pass and the Leader in Me membership, designed specifically for our Education Division.To learn more, visit franklincovey.com.Title:
Marketing Communications DirectorDivision & Department:
Education MarketingStatus:
Full-Time ExemptReports to:
VP, MarketingLocation:
Remote – Anywhere in the contiguous USJob SummaryWe are in search of an experienced and visionary marketing leader to spearhead our strategic communication efforts. This pivotal role will focus on creating a premier social media presence, amplifying global brand awareness, and establishing thought leadership within the K-12 and higher education sectors.Essential Job FunctionsEstablish and drive multi-channel communications strategies.Expand and elevate our global social media presence.Establish and implement proactive PR strategies to build brand awareness and drive demand.Monitor and respond to PR concerns in coordination with the Education VP of Sales and the FranklinCovey Director of Public Relations.Coordinate with the product launch and product marketing teams around messaging & positioning for new and existing product lines.Engage with community members and stakeholders to identify and amplify stories of impact across multimedia channels.Manage the education marketing team’s corporate and internal communication strategy.Maintain brand voice and integrity across all platforms.Work with FranklinCovey’s Director of PR to manage media relations and develop contacts with clients and community leaders.Assist in the creation of digital, video, audio, and print content.Identify and report on key metrics and KPIs that demonstrate the impact and ROI of our communication channels.Partner with the VP of Marketing and Director of Marketing to manage the budget for communication strategies.Assume tasks within Wordpress, Marketo, and Salesforce.Ability to travel as needed – average of 4-8 times per year.Basic QualificationsBachelor’s or advanced degree in communications, marketing, or a directly related field.7+ years of communications, marketing, public relations, or directly related experience.Preferred Skills/ExperienceDemonstrated knowledge and proficiency with communications technologies.Excellent verbal communication and presentation skills.Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).Experience in the K-12 education sector.Impeccable copywriting and editing abilities.Proficiency with Microsoft Office (Excel, PowerPoint, Word).Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more.FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
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“We enable greatness in people and organizations everywhere.”
All potential applicants are encouraged to scroll through and read the complete job description before applying.FranklinCovey (NYSE: FC) is the workplace of choice for Achievers with Heart. We are one of the largest and most trusted leadership companies in the world, with directly owned and licensee partner offices in over 160 countries and territories. Our services and products are primarily delivered through our subscription offerings, which include the FranklinCovey All Access Pass and the Leader in Me membership, designed specifically for our Education Division.To learn more, visit franklincovey.com.Title:
Marketing Communications DirectorDivision & Department:
Education MarketingStatus:
Full-Time ExemptReports to:
VP, MarketingLocation:
Remote – Anywhere in the contiguous USJob SummaryWe are in search of an experienced and visionary marketing leader to spearhead our strategic communication efforts. This pivotal role will focus on creating a premier social media presence, amplifying global brand awareness, and establishing thought leadership within the K-12 and higher education sectors.Essential Job FunctionsEstablish and drive multi-channel communications strategies.Expand and elevate our global social media presence.Establish and implement proactive PR strategies to build brand awareness and drive demand.Monitor and respond to PR concerns in coordination with the Education VP of Sales and the FranklinCovey Director of Public Relations.Coordinate with the product launch and product marketing teams around messaging & positioning for new and existing product lines.Engage with community members and stakeholders to identify and amplify stories of impact across multimedia channels.Manage the education marketing team’s corporate and internal communication strategy.Maintain brand voice and integrity across all platforms.Work with FranklinCovey’s Director of PR to manage media relations and develop contacts with clients and community leaders.Assist in the creation of digital, video, audio, and print content.Identify and report on key metrics and KPIs that demonstrate the impact and ROI of our communication channels.Partner with the VP of Marketing and Director of Marketing to manage the budget for communication strategies.Assume tasks within Wordpress, Marketo, and Salesforce.Ability to travel as needed – average of 4-8 times per year.Basic QualificationsBachelor’s or advanced degree in communications, marketing, or a directly related field.7+ years of communications, marketing, public relations, or directly related experience.Preferred Skills/ExperienceDemonstrated knowledge and proficiency with communications technologies.Excellent verbal communication and presentation skills.Familiarity with Adobe Creative Cloud (Photoshop, InDesign, Premiere Pro).Experience in the K-12 education sector.Impeccable copywriting and editing abilities.Proficiency with Microsoft Office (Excel, PowerPoint, Word).Benefits for this position include medical, dental, and vision insurance, HSA, employee stock purchasing plan, 401(k), PTO, holiday pay, and more.FranklinCovey is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to any characteristic protected by law.
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