Marketing Leader

When asked,AMLers cite five main reasons as to why they chose our team: culture, colleagues, growth trajectory, transparency and flexibility. Learn more about what sets AML aparthere .Over the past 10 years, AML Oceanographic has grown by 17% per year, compounded annually. How? Most importantly, we’ve built a team that provides outstanding service and truly cares about our customers. AML has a market reputation for two things:Going to the ends of the earth to make our customers successful, andBringing fresh ideas to an established marketWhat is the mission of this role?Where is this role located?What are the responsibilities of this role?Brand aliveness

Establishes AML's premium brand in the marketplace; Eliminates delta and discrepancy between market experience and chosen brand / position; Aligns / adjusts market perception to AML's chosen brand

Grows qualified RFI count and value year-on-yearMarketing ROI

Improves the financial return on marketing time, effort, and dollars

Drives business focus on "stuff only AML can deliver': Increases proportion of RFIs, opportunities, RFI value and opportunity value from unique products and servicesBuilds cash reserves; Grows 'same store' profit from existing IP; Increases profit per throughput hour; Guides the wider AML team to achievement of quarterly and annual critical numbers; Identifies and manages risks to achievement of strategic plan and / or financial stabilityCorporate leadership

Leadership team - and company results - over functional team - and functional results; Guides the wider AML team to achievement of quarterly and annual critical numbers; Builds cash reserves; Grows 'same store' profit from existing IP; Increases profit per throughput hour; Identifies and manages risks to corporate plan and / or financial stability

What are the skills needed for this role?Level 5 leader

Consistent humility balanced with an intense will for progress; Able to create a compelling vision; Can catalyze commitment to a wider group goal; Can inspire others; Adept at stimulating higher performance standards; Able to coach and mentor towards better; Skilled at building leadership in others; Is self-aware and reflective; Track record of discipline and rigour in thought; Can think on the fly; Able to forecast impact and consequences, company-wide; Can operate in the grey; Able to engage and harness contrarian opinionThis role is part of the Leadership Team

Sees the path

Be one of the first applicants, read the complete overview of the role below, then send your application for consideration.Able to articulate a clear vision for best-in-class in functional domain; Able to forecast and prioritize barriers to better; Understands cash, culture, execution, and strategy as they pertain to corporate performance; Is financially literate and can parse the income statement and balance sheet: Understands the levers that impact individual, departmental, functional and corporate performance; Expert in the 7 systems or similar; Experienced with company-wide growth methodologies

Expert in the hydrographic, oceanographic science, environmental monitoring, and subsea construction markets; Understands channel, customer, supplier, competitor, and financial dynamics; Fluent in market trends; Understands customer pain; Has a pre-existing network of oceanographic decision-makersApplication knowledge

Strong working knowledge of end-user applications, including technical details; Knowledge of hydrography, physical oceanography, oceanographic science, and subsea / offshore construction

Strategist

Understands best practices for commoditizing markets; Prior experience differentiating on non-product intangibles; Versed in strategic concepts, systems, and frameworks; Fluent in best practices around growth strategies; Able to connect daily execution activities to strategic direction;

Brand

Wealth of experience and decision-making related to choosing brand, aligning behaviour to brand, getting market traction on brand awareness and brand aliveness; Has previously managed a brand transition

Seven Ps

Wealth of experience and decision-making related to all domains of the 7Ps (product, price, place, promotion, process, people, physical evidence); Experience guiding digital marketing and social media lead generation

CRM guru

Experienced with selection, implementation, and adoption of CRM to create value; Adept at mapping real-world sales and marketing processes to CRM practices; Fluent understanding of data and data structures; Demonstrated ability to turn data into value and action

Strong written and verbal communication skills; Ability to adjust and tailor language; Explains concepts clearly and concisely; Able to break down and communicate complex ideas in manageable pieces; Presents to impress: Able to instill confidence in stakeholders (customers, partners, suppliers)How do we measure success in this role?Instrumentation RFIsMVP RFIsHow to apply for this role?In addition to your resume and cover letter, please clearly identify the personal values that you use to guide your decisions, and explain why these specific values are so important to you. Finally, please clearly indicate your compensation expectations. Please indicate your willingness to relocate for the position if required. This position is open until filled.

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