Tbwa Chiat/Day Inc
VP of Product Marketing & Monetization Strategy
Tbwa Chiat/Day Inc, Seattle, Washington, us, 98127
VP of Product Marketing & Monetization Strategy Seattle, WAVP of Product Marketing & Monetization StrategyAre you looking to tackle big challenges that drive even bigger impact? Are you energized by the possibilities when technology, data, and healthcare intersect? Do you love B2B product marketing and partnering across product, sales, and marketing teams?Truveta is the world’s first health provider led data platform with a vision of Saving Lives with Data. Our mission is to enable researchers to find cures faster, empower every clinician to be an expert, and help families make the most informed decisions about their care. Achieving Truveta’s ambitious vision requires an incredible team of talented and inspired people with a special combination of health, software and big data experience who share our company values.Who We Need
Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Truveta is rapidly building a talented and diverse team to advance our mission and grow our business. We are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.Our marketing team is looking for a senior and strategic Vice President of Product Marketing and Monetization Strategy to drive product marketing, pricing and packaging, strategic partner programs, and go-to-market strategy to enable high growth and scale, while building a team of high performing product marketers. This role will focus on value proposition creation, positioning, messaging, competitive and market intelligence, segmentation, and leading other product marketing activities for Truveta. This role will be responsible for leading pricing and packaging to maximize growth, maximizing win/loss recommendations, and delivering sales playbooks, with scalability in mind for a growing sales team. This role will also create and manage a strategic partner program for analytic services to accelerate and scale growth for Truveta Data.The best person for this role has a deep understanding of life sciences and SaaS/technology domains; has proven capability in commercially focused GTM motions focused on pipeline velocity and win rates, strategic messaging development, sales enablement, partner program creation and is energized by working in a dynamic, high growth environment.Experience in a fast-paced, B2B company in the life sciences domain is a must! RWD experience is highly preferred.This OpportunityThe vice president of product marketing will partner closely with several teams within Truveta including partner (sales), product, clinical informatics, communications, and marketing to help achieve our growth ambitions. Efforts will focus on developing and honing clear differentiation against competition, use cases, and value propositions that strongly resonate with pharmaceutical, medical device, government, and academic research organizations.Responsibilities include:Develop value proposition for Truveta products and services, connecting with distinct audiences and establishing compelling competitive differentiation.Develop and execute product positioning and go-to-market strategies for new offerings and product features.Develop a deep understanding of the market, competition, and ecosystem to inform the company’s efforts and make key contributions to business strategy.Own an effective and compelling sales enablement program for our partner team across segments, including creation of critical enablement assets (i.e. pitch decks, FAQs, objection handling, one-pagers etc.) and sales training programs.Drive a programmatic pricing and packaging approach with regular cadence of pricing updates / refreshes based on feedback and operationalizing with related assets for partner team.Play a key leadership role in managing the product lifecycle including launches and extensions.Communicate expectations, plans, and results with cross-functional teams and other stakeholders with confidence and clarity.Build a world-class product marketing team.Lead a team to create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the market.Key Qualifications10+ years of experience in the product marketing discipline, with a background in life sciences and technology, ideally focused on SaaS/subscription businesses with recurring revenue.Strong problem-structuring and analytical skills, with deep understanding of life sciences market conditions, customer needs and competitive offerings desired.Deep experience in creating world-class positioning and messaging frameworks, mapped to business goals.Experience creating packaging and pricing strategies and playbooks.Experience creating and executing partner programs.Excellent team builder and enthusiastic leader of a growing team focused on impact to drive business goals.Ability to lead cross-functional teams with excellent leadership, communication and organizational skills required.Ability to influence and be a team player that rolls up your sleeves.Must embrace and respect the critical nature of protecting the Truveta brand.Strong communicator, creative thinker, and nimble executor.Great collaborator and ability to adopt new technologies quickly.Why Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stage.Great benefits package.Comprehensive benefits with strong medical, dental and vision insurance plans.401K plan.Professional development & training opportunities for continuous learning.Work/life autonomy via flexible work hours and flexible paid time off.Generous parental leave.Regular team activities (virtual and in-person as soon as we are able).The base pay for this position is $290,000 to $325,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.
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Find out more about the daily tasks, overall responsibilities, and required experience for this opportunity by scrolling down now.Truveta is rapidly building a talented and diverse team to advance our mission and grow our business. We are seeking problem solvers, passionate and collaborative teammates, and those willing to roll up their sleeves while making a difference. If you are interested in purposeful work, join a mission-driven team, and build a rewarding career while having fun, Truveta may be the perfect fit for you.Our marketing team is looking for a senior and strategic Vice President of Product Marketing and Monetization Strategy to drive product marketing, pricing and packaging, strategic partner programs, and go-to-market strategy to enable high growth and scale, while building a team of high performing product marketers. This role will focus on value proposition creation, positioning, messaging, competitive and market intelligence, segmentation, and leading other product marketing activities for Truveta. This role will be responsible for leading pricing and packaging to maximize growth, maximizing win/loss recommendations, and delivering sales playbooks, with scalability in mind for a growing sales team. This role will also create and manage a strategic partner program for analytic services to accelerate and scale growth for Truveta Data.The best person for this role has a deep understanding of life sciences and SaaS/technology domains; has proven capability in commercially focused GTM motions focused on pipeline velocity and win rates, strategic messaging development, sales enablement, partner program creation and is energized by working in a dynamic, high growth environment.Experience in a fast-paced, B2B company in the life sciences domain is a must! RWD experience is highly preferred.This OpportunityThe vice president of product marketing will partner closely with several teams within Truveta including partner (sales), product, clinical informatics, communications, and marketing to help achieve our growth ambitions. Efforts will focus on developing and honing clear differentiation against competition, use cases, and value propositions that strongly resonate with pharmaceutical, medical device, government, and academic research organizations.Responsibilities include:Develop value proposition for Truveta products and services, connecting with distinct audiences and establishing compelling competitive differentiation.Develop and execute product positioning and go-to-market strategies for new offerings and product features.Develop a deep understanding of the market, competition, and ecosystem to inform the company’s efforts and make key contributions to business strategy.Own an effective and compelling sales enablement program for our partner team across segments, including creation of critical enablement assets (i.e. pitch decks, FAQs, objection handling, one-pagers etc.) and sales training programs.Drive a programmatic pricing and packaging approach with regular cadence of pricing updates / refreshes based on feedback and operationalizing with related assets for partner team.Play a key leadership role in managing the product lifecycle including launches and extensions.Communicate expectations, plans, and results with cross-functional teams and other stakeholders with confidence and clarity.Build a world-class product marketing team.Lead a team to create compelling content for marketing campaigns, sales, and industry events that differentiates our products in the market.Key Qualifications10+ years of experience in the product marketing discipline, with a background in life sciences and technology, ideally focused on SaaS/subscription businesses with recurring revenue.Strong problem-structuring and analytical skills, with deep understanding of life sciences market conditions, customer needs and competitive offerings desired.Deep experience in creating world-class positioning and messaging frameworks, mapped to business goals.Experience creating packaging and pricing strategies and playbooks.Experience creating and executing partner programs.Excellent team builder and enthusiastic leader of a growing team focused on impact to drive business goals.Ability to lead cross-functional teams with excellent leadership, communication and organizational skills required.Ability to influence and be a team player that rolls up your sleeves.Must embrace and respect the critical nature of protecting the Truveta brand.Strong communicator, creative thinker, and nimble executor.Great collaborator and ability to adopt new technologies quickly.Why Truveta?Be a part of building something special. Now is the perfect time to join Truveta. We have strong, established leadership with decades of success. We are well-funded. We are building a culture that prioritizes people and their passions across personal, professional, and everything in between. Join us as we build an amazing company together.We Offer:Interesting and meaningful work for every career stage.Great benefits package.Comprehensive benefits with strong medical, dental and vision insurance plans.401K plan.Professional development & training opportunities for continuous learning.Work/life autonomy via flexible work hours and flexible paid time off.Generous parental leave.Regular team activities (virtual and in-person as soon as we are able).The base pay for this position is $290,000 to $325,000. The pay range reflects the minimum and maximum target. Pay is based on several factors including location and may vary depending on job-related knowledge, skills, and experience. Certain roles are eligible for additional compensation such as incentive pay and stock options.
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