Social Media Manager

HoneyBook is the leading clientflow management platform that makes it easy for independent business owners to sell and deliver their services online. Offering powerful tools for communication, contracts, invoicing, payments, and more, the platform puts independent professionals in control of their process and client experience. HoneyBook is trusted by over 100,000 service-based businesses in the United States and Canada that have booked more than $12 billion in business on the platform.As the Social Media Manager at HoneyBook, you’ll own the strategic direction of our brand presence across all social media channels to increase awareness and strengthen affinity among independent businesses. You’ll lead content creation, channel development, and community management across all existing HoneyBook social media channels and strategic expansion into new channels when relevant to our business goals.Your success will be measured by your ability to drive channel growth, influence top-of-funnel acquisition, and increase meaningful brand engagement. This is an exciting opportunity to develop the HoneyBook brand on social media. This role will start in the short term as an IC but grow into a management position to build out our social team.Here are a few of the things you will do:Develop and execute social strategy:

own the strategic direction of the HoneyBook brand across social media informed by company objectives and goals.Increase brand awareness and affinity:

develop and distribute content that resonates with our target audience, inspires engagement, and builds trust.Educate and excite our audience:

create compelling on-brand multimedia content that highlights our product, marketing campaigns, educational resources, community, and more.Drive top-of-funnel growth:

set goals, track performance, and analyze results to optimize our content for conversion.Partner with cross-functional stakeholders:

collaborate effectively with internal and external stakeholders to develop content, seize opportunities, and achieve objectives.Inform creative direction:

share POV and best practices in partnership with design and creative teams to develop thumb-stopping content.Identify emerging trends:

represent shifts in culture and emerging trends to the broader company as a thought leader.Here is what we’re looking for in a candidate:Great storyteller:

You move audiences with words, drive action, and spark excitement through social content.Detail-oriented:

You create compelling copy and visuals across multiple social platforms without error.Creative thinker:

You explore trends and think outside the box to enhance our brand's presence and values.Strategic collaborator:

You know how to partner effectively with cross-functional stakeholders to deliver the highest quality work.Initiative-taker:

You bring new ideas, identify opportunities, and prioritize tasks effectively without prompting.Patient and empathetic:

You manage public communications professionally, maintaining a positive brand image and addressing member concerns with urgency.Data-driven:

You seek to understand performance, learn from outcomes, and continuously improve.Trend-savvy:

you’re passionate about social media and keep a close eye on the latest and greatest trends.Here is what is needed:5+ years of social media content creation and community management experience with a proven track record of driving growth.Proficient in best practices for most social media platforms, particularly Instagram, Threads, and LinkedIn.Familiarity with tools for tracking analytics, social listening, and channel management, like Later, Planoly, Sprout Social, or similar.Experience with design tools like Canva and/or Figma.Prior management experience.The good stuff:Mission-driven:

You'll be joining more than just another startup. Our members’ success is at the heart of everything we do.Impact:

We move quickly and encourage every employee to push the envelope.Compensation:

We offer a competitive salary and meaningful equity grants.

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.Base pay: $116k-$140kBenefits & perks:

From wellness programs to exceptional family leave policies, the health and happiness of our employees are foremost.Our core values:People come first:

We prioritize people as we explore opportunities and work through challenges.Raise the bar:

We push for greatness—for ourselves, each other, and our members.Own it:

Trust and ownership let us make decisions with confidence.We love what we do:

We bring passion to our work and love what we create for our members.Keep it real:

Authenticity, respect, and transparency are at our core.HoneyBook is committed to diversity, inclusion, and belonging and is proud to be an equal opportunity employer. We do not tolerate discrimination and do not make hiring or employment decisions on the basis of race, religion, color, national origin, sex, gender identity, age, disability, marital status, veteran status, or other applicable legally protected characteristics.

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