Ulrich GmbH & Co. KG
Field Marketing Associate @CleverTap, Mumbai, Bangalore
Ulrich GmbH & Co. KG, Amsterdam, New York, United States, 12010
Lead Business Developer @ Story Digital | Digital Marketing Expert, Delhi
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.2-3 Yrs Exp.Hey Guys, I have an opening to share with you.About the Role:As a Field Marketing Associate you will be responsible for planning and organizing key events from start to finish and delivering marketing leads/ funnel.What will you do:- Build an event calendar, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.- Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.- Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions – ensuring that all activities are well thought out and executed.- Develop field event and/or program strategy from concept to content and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time- Strategize and execute integrated marketing campaigns including webinars, email programs, direct mail and paid social via LinkedIn- Manage external relationships (vendors, Partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.- Execute other demand generation programs on-time and within budget.- Track and optimize event/program return on investment- Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.What we are looking for:Must have:- Atleast 2-3 years of experience in Marketing- Knowledge of HubSpot, Salesforce, Email Marketing tools- MBA in MarketingGood to have:- Experience in Field Marketing for SaaS products, especially in ABM or Enterprise Marketing is a plus- Experience in content writingMeasures of Success:- Increase in MQL, SQL- Increase in ICPs engaged- No of the events executed successfully- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills- Behavioural: Team player, communication, social etiquettes, attention to detailWho will you report to:
Senior Director - Field Marketing- Be a part of a global growth stage startup- Work in a fast-paced, dynamic environment where your contribution matters- You are passionate about technology and its impact on the high growth mobile technology space- Innovate at scale, with learning opportunitiesWhat is working at CleverTap like?- Be a part of a global category creator - hyper growth B2B SaaS startup- Work in a fast-paced, dynamic environment where your contribution matters- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team- Accountability and driving outcomes is the key to success- Your career here is limited by you and nothing else- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth- Innovate at scale, with learning opportunities and having fun along the way!About the Function:The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.We are a team of Growth Pilots where everyone works together towards a common objective:P : Act with First PrinciplesI : Take InitiativeL : Seek to LearnO : Take Ownership of OutcomesT : Help Achieve TogetherS : Speak up then CommitAbout CleverTap:CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.The platform is powered by TesseractDB - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.For more information, visit clevertap.com or follow on LinkedIn and Twitter.If you apply in this opportunity, kindly mention that you got this information from MICA Alumni group in the form.If this is interesting for you then please share your resume while applying. Also, please feel free to reach out in case of any queries.
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The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.2-3 Yrs Exp.Hey Guys, I have an opening to share with you.About the Role:As a Field Marketing Associate you will be responsible for planning and organizing key events from start to finish and delivering marketing leads/ funnel.What will you do:- Build an event calendar, coordinate, and execute multiple end-to-end regional, industry and executive events and programs on schedule, within budget and with excellent attention to detail.- Optimize programs for success; tracking all aspects of program execution to prescribed metrics, and analyzing results to track program efficiency, timeliness, and creative success.- Maximize event impact by leading execution of activities before, during and after events in partnership with sales development reps, field sales, and other global marketing functions – ensuring that all activities are well thought out and executed.- Develop field event and/or program strategy from concept to content and execution plan with detailed task list and track through completion using project management tool including assignment of tasks to others and following up with them to ensure that the tasks are completed on time- Strategize and execute integrated marketing campaigns including webinars, email programs, direct mail and paid social via LinkedIn- Manage external relationships (vendors, Partners) effectively as needed to ensure maximizing all opportunities to get maximum yield from investment.- Execute other demand generation programs on-time and within budget.- Track and optimize event/program return on investment- Create and manage regional digital marketing campaigns such as industry/region-focused webinars, virtual events, third-party content syndication, eDM and account- based marketing campaigns, ensuring optimal results.What we are looking for:Must have:- Atleast 2-3 years of experience in Marketing- Knowledge of HubSpot, Salesforce, Email Marketing tools- MBA in MarketingGood to have:- Experience in Field Marketing for SaaS products, especially in ABM or Enterprise Marketing is a plus- Experience in content writingMeasures of Success:- Increase in MQL, SQL- Increase in ICPs engaged- No of the events executed successfully- Functional: Client Management, Vendor Management, Collaboration with different functions, Social marketing skills- Behavioural: Team player, communication, social etiquettes, attention to detailWho will you report to:
Senior Director - Field Marketing- Be a part of a global growth stage startup- Work in a fast-paced, dynamic environment where your contribution matters- You are passionate about technology and its impact on the high growth mobile technology space- Innovate at scale, with learning opportunitiesWhat is working at CleverTap like?- Be a part of a global category creator - hyper growth B2B SaaS startup- Work in a fast-paced, dynamic environment where your contribution matters- Work, performance and results are real sources of happiness in addition to the fun of working with and celebrating success with an exceptionally talented team- Accountability and driving outcomes is the key to success- Your career here is limited by you and nothing else- Teamwork trumps individual success- You are passionate about experience technology and its impact on enabling growth- Innovate at scale, with learning opportunities and having fun along the way!About the Function:The Marketing team at CleverTap is passionate about positioning CleverTap as a category creator and a thought leader brand in the retention cloud category globally. We are on a mission to enable 100% revenue growth globally year over year by building a demand generation engine that delivers consistent, predictable and reliable demand.We are in the process of building Centers of Excellence for various streams of marketing such as brand, performance marketing, content marketing, website, partner marketing, customer marketing, field marketing, product marketing and more.We are a team of Growth Pilots where everyone works together towards a common objective:P : Act with First PrinciplesI : Take InitiativeL : Seek to LearnO : Take Ownership of OutcomesT : Help Achieve TogetherS : Speak up then CommitAbout CleverTap:CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and lifetime value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep-segmentation, multi-channel engagement, product recommendations, and automation in one unified product.The platform is powered by TesseractDB - the world’s first purpose-built database for customer engagement, offering both speed and economies of scale.CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.For more information, visit clevertap.com or follow on LinkedIn and Twitter.If you apply in this opportunity, kindly mention that you got this information from MICA Alumni group in the form.If this is interesting for you then please share your resume while applying. Also, please feel free to reach out in case of any queries.
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