Clevelcrossing
VP Growth Marketing
Clevelcrossing, Dublin, Ohio, United States, 43016
Description
All potential candidates should read through the following details of this job with care before making an application.Location:
This position is located at our Dublin, OH campus with hybrid flexibility.We’re on a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors. We’re committed to building diverse and inclusive teams, so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.Quantum Health
is hiring a
VP of Growth Marketing
who is an experienced, competitive, results-driven and innovative marketing leader. Are you a seasoned and inspiring leader of multi-functional revenue-building marketing teams?This strategic leader will oversee a results- and data-driven marketing environment and team that execute effective programs that drive awareness and product adoption, increase revenue, support client retention and grow market share. We are looking for a positive, “can do” leader with responsibilities in product marketing, market research and competitive intelligence, sales support and analytics, demand generation, content marketing and new market development.Our VP of Growth Marketing is nimble in the face of change and quickly identifies priorities and strategies that drive measurable results across multiple company growth goals, including adoption of new markets, strategic partners and/or acquisitions. Successful candidates are adept at quickly understanding and connecting customer journeys to relevant, scalable and measurable pipeline-building playbooks. Our leader must excel at collaboration with other Marketing, Sales, Product and Client Success partners.This role requires exceptional vision, leadership and the ability to thrive in a dynamic, fast-paced environment.What you’ll do
Strategy
Collaborate with Marketing, Communications, Sales, Product and Client team leadership to establish and deliver revenue-driving priorities aligned with business objectives.Manage Quantum Health’s B2B go-to-market program strategies and playbooks.Translate market and internal research, buyer segment and persona data, program analytics and competitive intelligence into differentiated positioning, solutions and demand generation strategies and programs.Analyze historical performance data to create forecasts, plans and budgets.Mature team data practices, analyzing historical market and performance data to guide forecasts, plans and budget.Partner with other Marketing and Communications leaders on joint planning and budgeting to optimize resources against priorities, and to establish, deliver and continually optimize team and departmental forecasts, KPIs and ongoing measurement of all programs to fulfill revenue acquisition and retention goals.
Support Sales and Revenue Growth Goals
Partner with Sales leadership to align on pipeline and revenue goals and to create, implement and measure segment- and vertical-specific go-to-market strategies and programs including:Inbound and outbound marketing and content marketing programs, thought leadership and email, website, search and social strategies.Webinars and high-impact event programming.Product collateral, demos and testimonials.Co-marketing initiatives with solution partners and strategic alliances.Support demand generation and product marketing programming across multiple sales channels, including direct, reseller and solution partners.Partner with Inside Sales on strategic alignment, revenue/activity targets and shared funnel metrics.Collaborate with Digital Marketing and Sales Operations teams on performance scoring, tracking and reporting. Build and use leading indicators models to sharpen forecasting for all program targets.
Product Marketing/Marketing Strategy Collaboration
Support Product Marketing team, refining and championing “outside in” thinking and partnering with cross-functional leadership on product differentiation and positioning, value propositions and messaging as well as measurable go-to-market strategies.Create KPIs and measurement targets in alignment with Product forecasts (core and upsell opportunities).Lead the Market Strategy and competitive intelligence functions, tracking and understanding the broader market context including market dynamics, competitive insights and new entrants. Ensure information is systematically collected and distributed across the enterprise.Champion continual refinement of buyer and member personas and buyer and member-focused solutions across the team and enterprise.
Support Client Retention
Foster innovative client engagement programming that supports Client Success teams and company objectives including client forums, advocacy strategies, speaking/media opportunities, testimonials, and outbound communications.Create KPIs and measurement targets in alignment with Client Success retention and same-store-sales growth goals.Share and leverage key learnings from client retention programs across the broader Marketing, Communications and Client Success teams.Help ensure alignment of client support priorities, vision and tactics among Member Marketing, Product, and Client leaders.
Team Leadership
Lead, inspire and mentor the growth marketing team, including product and demand generation marketers, research and insights team and client marketing.Focus on building thriving, high-performing teams that will enable Quantum Health to meet and exceed its growth objectives.Proactively partner within Marketing, creating aligned goals, forecasts, priorities and actions with peer Marketing and Communications leaders.
All other duties as assigned.What you’ll bring
15 years relevant growth marketing leadership with proven market strategy and demonstrated go-to-market expertise across prospect, partner and client journeys and end-to-end revenue cycles.Excellent verbal, writing and cross-functional communication skills.Proven track record of building plans, forecasts, budgets and programs that support efficient growth.Positive, collaborative, energetic leader and team player who inspires action and consensus, “rolls up the sleeves” and gets things done.Ability to successfully balance multiple priorities, problem-solve and drive action in a fast-paced, dynamic environment.Experience working with HR buyers and benefits consultants in the employer healthcare, benefits and/or digital health landscape.Adept at leading, sourcing and utilizing market, customer and competitive research and program analytics to inform new strategies for actioning across teams.Successful track record collaborating across the enterprise, specifically Sales, Product and Client Success teams, to build and achieve shared revenue and retention goals.Experience partnering directly with Inside Sales strongly preferred.Hands-on expertise with Mar-Tech: Salesforce, CRM (HubSpot, Marketo or similar) and analytics (Google Analytics, Tableau or similar).Commit to work within our company’s ethics and policies, and protect and take care of our company and members’ data.Bachelor’s degree required; MBA preferred.What’s in it for you
Compensation:
Competitive base pay, incentive plans and employee referral bonuses.Coverage:
Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.Retirement:
401(k) plan with up to 4% employer match and full vesting on day one.Balance:
Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.Development:
Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.Culture:
Recognition as a Best Place to Work for 15 years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.Environment:
A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more!What you should know
Internal Associates:
Already a Healthcare Warrior? Apply internally through Jobvite.Process:
Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check.Diversity, Equity and Inclusion:
Quantum Health welcomes everyone. We value our diverse team and suppliers, we’re committed to empowering our ERGs, and we’re proud to be an equal opportunity employer.Agencies:
Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party.Sponsorship:
Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.#LI-KT1 #LI-hybridNote:
Compensation information published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.Recruiting Scams:
Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in @quantum-health.com. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment.If you believe you’ve encountered a recruiting scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov and your state’s Attorney General.
#J-18808-Ljbffr
All potential candidates should read through the following details of this job with care before making an application.Location:
This position is located at our Dublin, OH campus with hybrid flexibility.We’re on a mission to make healthcare simpler and more effective. We fight to ensure our members get the care they need, when they need it, at the most affordable cost – that’s why we call ourselves Healthcare Warriors. We’re committed to building diverse and inclusive teams, so if you’re excited about this position, we encourage you to apply – even if your experience doesn’t match every requirement.Quantum Health
is hiring a
VP of Growth Marketing
who is an experienced, competitive, results-driven and innovative marketing leader. Are you a seasoned and inspiring leader of multi-functional revenue-building marketing teams?This strategic leader will oversee a results- and data-driven marketing environment and team that execute effective programs that drive awareness and product adoption, increase revenue, support client retention and grow market share. We are looking for a positive, “can do” leader with responsibilities in product marketing, market research and competitive intelligence, sales support and analytics, demand generation, content marketing and new market development.Our VP of Growth Marketing is nimble in the face of change and quickly identifies priorities and strategies that drive measurable results across multiple company growth goals, including adoption of new markets, strategic partners and/or acquisitions. Successful candidates are adept at quickly understanding and connecting customer journeys to relevant, scalable and measurable pipeline-building playbooks. Our leader must excel at collaboration with other Marketing, Sales, Product and Client Success partners.This role requires exceptional vision, leadership and the ability to thrive in a dynamic, fast-paced environment.What you’ll do
Strategy
Collaborate with Marketing, Communications, Sales, Product and Client team leadership to establish and deliver revenue-driving priorities aligned with business objectives.Manage Quantum Health’s B2B go-to-market program strategies and playbooks.Translate market and internal research, buyer segment and persona data, program analytics and competitive intelligence into differentiated positioning, solutions and demand generation strategies and programs.Analyze historical performance data to create forecasts, plans and budgets.Mature team data practices, analyzing historical market and performance data to guide forecasts, plans and budget.Partner with other Marketing and Communications leaders on joint planning and budgeting to optimize resources against priorities, and to establish, deliver and continually optimize team and departmental forecasts, KPIs and ongoing measurement of all programs to fulfill revenue acquisition and retention goals.
Support Sales and Revenue Growth Goals
Partner with Sales leadership to align on pipeline and revenue goals and to create, implement and measure segment- and vertical-specific go-to-market strategies and programs including:Inbound and outbound marketing and content marketing programs, thought leadership and email, website, search and social strategies.Webinars and high-impact event programming.Product collateral, demos and testimonials.Co-marketing initiatives with solution partners and strategic alliances.Support demand generation and product marketing programming across multiple sales channels, including direct, reseller and solution partners.Partner with Inside Sales on strategic alignment, revenue/activity targets and shared funnel metrics.Collaborate with Digital Marketing and Sales Operations teams on performance scoring, tracking and reporting. Build and use leading indicators models to sharpen forecasting for all program targets.
Product Marketing/Marketing Strategy Collaboration
Support Product Marketing team, refining and championing “outside in” thinking and partnering with cross-functional leadership on product differentiation and positioning, value propositions and messaging as well as measurable go-to-market strategies.Create KPIs and measurement targets in alignment with Product forecasts (core and upsell opportunities).Lead the Market Strategy and competitive intelligence functions, tracking and understanding the broader market context including market dynamics, competitive insights and new entrants. Ensure information is systematically collected and distributed across the enterprise.Champion continual refinement of buyer and member personas and buyer and member-focused solutions across the team and enterprise.
Support Client Retention
Foster innovative client engagement programming that supports Client Success teams and company objectives including client forums, advocacy strategies, speaking/media opportunities, testimonials, and outbound communications.Create KPIs and measurement targets in alignment with Client Success retention and same-store-sales growth goals.Share and leverage key learnings from client retention programs across the broader Marketing, Communications and Client Success teams.Help ensure alignment of client support priorities, vision and tactics among Member Marketing, Product, and Client leaders.
Team Leadership
Lead, inspire and mentor the growth marketing team, including product and demand generation marketers, research and insights team and client marketing.Focus on building thriving, high-performing teams that will enable Quantum Health to meet and exceed its growth objectives.Proactively partner within Marketing, creating aligned goals, forecasts, priorities and actions with peer Marketing and Communications leaders.
All other duties as assigned.What you’ll bring
15 years relevant growth marketing leadership with proven market strategy and demonstrated go-to-market expertise across prospect, partner and client journeys and end-to-end revenue cycles.Excellent verbal, writing and cross-functional communication skills.Proven track record of building plans, forecasts, budgets and programs that support efficient growth.Positive, collaborative, energetic leader and team player who inspires action and consensus, “rolls up the sleeves” and gets things done.Ability to successfully balance multiple priorities, problem-solve and drive action in a fast-paced, dynamic environment.Experience working with HR buyers and benefits consultants in the employer healthcare, benefits and/or digital health landscape.Adept at leading, sourcing and utilizing market, customer and competitive research and program analytics to inform new strategies for actioning across teams.Successful track record collaborating across the enterprise, specifically Sales, Product and Client Success teams, to build and achieve shared revenue and retention goals.Experience partnering directly with Inside Sales strongly preferred.Hands-on expertise with Mar-Tech: Salesforce, CRM (HubSpot, Marketo or similar) and analytics (Google Analytics, Tableau or similar).Commit to work within our company’s ethics and policies, and protect and take care of our company and members’ data.Bachelor’s degree required; MBA preferred.What’s in it for you
Compensation:
Competitive base pay, incentive plans and employee referral bonuses.Coverage:
Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.Retirement:
401(k) plan with up to 4% employer match and full vesting on day one.Balance:
Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.Development:
Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.Culture:
Recognition as a Best Place to Work for 15 years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.Environment:
A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more!What you should know
Internal Associates:
Already a Healthcare Warrior? Apply internally through Jobvite.Process:
Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check.Diversity, Equity and Inclusion:
Quantum Health welcomes everyone. We value our diverse team and suppliers, we’re committed to empowering our ERGs, and we’re proud to be an equal opportunity employer.Agencies:
Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party.Sponsorship:
Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.#LI-KT1 #LI-hybridNote:
Compensation information published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate’s unique combination of experience and qualifications related to the position.Recruiting Scams:
Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in @quantum-health.com. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment.If you believe you’ve encountered a recruiting scam, report it to the Federal Trade Commission at ReportFraud.ftc.gov and your state’s Attorney General.
#J-18808-Ljbffr