Radcliffe Creek School
Marketing and Communications Director
Radcliffe Creek School, Southern Md Facility, Maryland, us, 20697
Radcliffe Creek School in Chestertown, Maryland is looking for a dynamic, creative Marketing and Communications Director for a small independent school that personalizes learning for each child. Our students are learners with average to above-average intelligence who learn better with hands-on, multi-sensory experiences versus a more traditional classroom. The ideal candidate will effectively communicate broadly our mission to foster a supportive and inclusive learning community where each child's unique strengths and challenges are understood and celebrated.
Find out if this opportunity is a good fit by reading all of the information that follows below.This is a full-time (12) month position with reduced summer hours (4 day work week).Marketing and Communications
Develop and execute annual marketing and communications strategy and plans that engage internal and external constituents in the support and promotion of Radcliffe Creek School.Coordinate all advertising and public relations activities. This includes the school’s social media accounts, mobile apps, and parent newsletters and mailings.Shape and maintain the strategic and creative direction of the school’s website.Identify emerging marketing opportunities, design effective targeting strategies, gather appropriate data, and report on results.Build relations with all regional media outlets and seek to generate regular press releases on newsworthy topics.Collaborate with the Advancement and Admissions offices to include advancement and admission messaging in RCS materials, ensuring it is clear, consistent and on brand, enhancing the school’s visibility and reputation.Support the design and development of all collateral material including brochures, postcards, banners, annual reports, newsletters, videos, radio interviews/features.Develop and implement a crisis management communications plan.Manage the Marketing and Communications budget.Admissions and Advancement
Collaborate with the Admissions and Advancement teams to develop strategies to recruit prospective students and engage committed alumni, families, donors, and foundations.Support the student recruitment and enrollment management efforts of the Admissions Office in Radcliffe’s kindergarten through eighth-grade program. Assist with the communications and marketing of all aspects of the school’s admissions program including in-person and virtual Open Houses, and help cultivate relationships with potential families.Plan, market, and lead the logistics for the Run for Radcliffe working closely with the admin team.Support in the planning and promotion of other school wide fundraisers and events (Fall Soiree, Giving Tuesday, Professional’s Breakfast, Friends of Radcliffe Day, etc.).Other Responsibilities
Work collaboratively with the Head of School, administrative team, faculty, staff, and Board of Trustees in pursuing the long-term and strategic objectives of Radcliffe Creek School.Work collaboratively with the Parent Teacher Committee (PTC) to advance the mission of that organization.Provide general administrative support as necessary (school yearbook, school slideshows, photographing and filming school events, etc.).Utilize the Blackbaud platform as a centralized database for current and former students and make sure Constant Contact database lists are accurate and appropriately segmented.Other duties as assigned.Benefits and Schedule
403(b) matching.Dental insurance.Health insurance.Health savings account.Paid time off.Tuition reimbursement.Vision insurance.Four day week during summer months.Additional days off for school year vacations and holidays.8 hour work day, Monday - Friday, and occasional weekend events.Requirements
Bachelor’s degree in English, journalism, communications, or marketing, with 3-10 years experience in fundraising, admissions, marketing, and/or communications, preferably in independent schools or non-profit organizations.Outstanding organizational and presentation skills.Exceptional written and oral communication skills.Passion for working on behalf of children.Ability to work well with others, accept constructive feedback, ask for help when needed, good sense of humor, flexible, and able to multitask.Computer skills including Google Workspace, Adobe Photoshop, Canva, and InDesign as well as knowledge of the Blackbaud, Constant Contact, and Wix platforms, not required but preferred.Proven ability to effectively lead, manage, and inspire others in a fast-paced environment with multiple creative projects.Creative and artistic vision and direction.Experience in desktop publishing design and management of design production.Demonstrated experience with photography, videography, website content management and design, and social media marketing.Demonstrated success as a confident problem solver.Proven track record as an independent and goal-oriented manager with a dedication to meeting deadlines.
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Find out if this opportunity is a good fit by reading all of the information that follows below.This is a full-time (12) month position with reduced summer hours (4 day work week).Marketing and Communications
Develop and execute annual marketing and communications strategy and plans that engage internal and external constituents in the support and promotion of Radcliffe Creek School.Coordinate all advertising and public relations activities. This includes the school’s social media accounts, mobile apps, and parent newsletters and mailings.Shape and maintain the strategic and creative direction of the school’s website.Identify emerging marketing opportunities, design effective targeting strategies, gather appropriate data, and report on results.Build relations with all regional media outlets and seek to generate regular press releases on newsworthy topics.Collaborate with the Advancement and Admissions offices to include advancement and admission messaging in RCS materials, ensuring it is clear, consistent and on brand, enhancing the school’s visibility and reputation.Support the design and development of all collateral material including brochures, postcards, banners, annual reports, newsletters, videos, radio interviews/features.Develop and implement a crisis management communications plan.Manage the Marketing and Communications budget.Admissions and Advancement
Collaborate with the Admissions and Advancement teams to develop strategies to recruit prospective students and engage committed alumni, families, donors, and foundations.Support the student recruitment and enrollment management efforts of the Admissions Office in Radcliffe’s kindergarten through eighth-grade program. Assist with the communications and marketing of all aspects of the school’s admissions program including in-person and virtual Open Houses, and help cultivate relationships with potential families.Plan, market, and lead the logistics for the Run for Radcliffe working closely with the admin team.Support in the planning and promotion of other school wide fundraisers and events (Fall Soiree, Giving Tuesday, Professional’s Breakfast, Friends of Radcliffe Day, etc.).Other Responsibilities
Work collaboratively with the Head of School, administrative team, faculty, staff, and Board of Trustees in pursuing the long-term and strategic objectives of Radcliffe Creek School.Work collaboratively with the Parent Teacher Committee (PTC) to advance the mission of that organization.Provide general administrative support as necessary (school yearbook, school slideshows, photographing and filming school events, etc.).Utilize the Blackbaud platform as a centralized database for current and former students and make sure Constant Contact database lists are accurate and appropriately segmented.Other duties as assigned.Benefits and Schedule
403(b) matching.Dental insurance.Health insurance.Health savings account.Paid time off.Tuition reimbursement.Vision insurance.Four day week during summer months.Additional days off for school year vacations and holidays.8 hour work day, Monday - Friday, and occasional weekend events.Requirements
Bachelor’s degree in English, journalism, communications, or marketing, with 3-10 years experience in fundraising, admissions, marketing, and/or communications, preferably in independent schools or non-profit organizations.Outstanding organizational and presentation skills.Exceptional written and oral communication skills.Passion for working on behalf of children.Ability to work well with others, accept constructive feedback, ask for help when needed, good sense of humor, flexible, and able to multitask.Computer skills including Google Workspace, Adobe Photoshop, Canva, and InDesign as well as knowledge of the Blackbaud, Constant Contact, and Wix platforms, not required but preferred.Proven ability to effectively lead, manage, and inspire others in a fast-paced environment with multiple creative projects.Creative and artistic vision and direction.Experience in desktop publishing design and management of design production.Demonstrated experience with photography, videography, website content management and design, and social media marketing.Demonstrated success as a confident problem solver.Proven track record as an independent and goal-oriented manager with a dedication to meeting deadlines.
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