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Johns Hopkins University

Associate Director of Recruitment Marketing/GELL

Johns Hopkins University, Baltimore, Maryland, United States, 21206


Johns Hopkins University Associate Director of Recruitment Marketing/GELL Baltimore, Maryland Apply Now Reporting to the Director of Recruitment and Marketing in the Johns Hopkins Whiting School of Engineering’s Marketing and Communications Office, we are seeking an

Associate Director of Recruitment Marketing

who will support the prospective student enrollment marketing efforts for the school’s graduate programs, including the Whiting School’s 10 department full-time/on-campus master’s and PhD programs, Engineering for Professionals online master’s programs, and the Doctor of Engineering (DEng) non-residential doctoral degrees.

Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.Primary ResponsibilitiesDevelop content and comprehensive strategies to recruit and enroll students through marketing and communications tactics, including digital lead generation, email marketing, social media, blogs, and video.Work with the communications team to create content and execute organic marketing tactics to promote to a variety of stakeholders.Some domestic travel may be required.Specific Duties & ResponsibilitiesIn collaboration with the director, develop and execute recruitment marketing strategies aligned with the school’s goals for graduate, pre-collegiate, and professional and executive education.Manage and develop a full-funnel marketing campaign to generate student leads and establish effective marketing tactics throughout the funnel, from awareness to enrollment.Manage the development, maintenance, and execution of marketing communications to students in the pipeline through an integrated marketing strategy.Develop, update, and manage the prospective student database through Slate to ensure its integrity.Collaborate with the digital media manager, marketing coordinator, and communications team on the creation, development, and distribution of content for social media, website, blogs, and digital platforms.Serve as the central strategist for promoting information sessions, open houses, and program events.Responsible for meeting application and enrollment goals, analyzing marketing data, and creating marketing reports on a regular basis.Work with director and other team members to support marketing efforts for international, industry, and/or other partners relevant to student recruitment.Serve as key point of contact for the data functions, marketing options, queries, and more in Slate.Travel domestically on behalf of the Whiting School’s graduate programs for recruitment and other college-related events.Provide high quality customer service to meet the marketing recruitment and enrollment needs of the Whiting School.Special Knowledge, Skills, & AbilitiesExcellent written and verbal communications skills.Ability to manage multiple tasks, and organizational and creative fluency.Strong project management skills and experience with project management tools.Strong interpersonal skills and ability to work collaboratively with diverse personalities.Ability to work well under pressure in an ever-changing environment.Requires working knowledge of Zoom, MS Word, Excel, Access, and PowerPoint.Working knowledge of SLATE or other marketing automation systems is highly desirable.Experience or working knowledge of marketing email platforms and CMS systems.Experience with WordPress.Experience working in recruitment or communications office of an educational institution, nonprofit, or industry.Willingness to create and execute new strategies beyond paid efforts.Ability to evaluate effectiveness of current recruitment efforts and recommend alternatives.Supervisory experience helpful.Minimum QualificationsBachelor's Degree in related field.Five years related experience.Additional education may substitute for required experience.Preferred QualificationsDegree in Marketing, Communications, Advertising, or Public Relations preferred.Six to eight years of related experience in higher education.Experience creating and executing digital marketing campaigns.Classified Title:

Communications & Marketing ManagerJob Posting Title (Working Title):

Associate Director of Recruitment Marketing/GELLRole/Level/Range:

ATP/04/PEStarting Salary Range:

$72,600 - $127,000 Annually (Commensurate with experience)Employee group:

Full TimeSchedule:

37.5 hrs/wk, M-FExempt Status:

ExemptLocation:

Hybrid/Homewood CampusDepartment name:

CommunicationsPersonnel area:

Whiting School of EngineeringEqual Opportunity Employer:

Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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