Accenture
Digital Marketing Strategy Team Lead/Consultant
Accenture, Columbia, Maryland, United States, 21046
Digital Marketing Strategy Team Lead/Consultant | Mid-Level | Full time
Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at
www.accenture.com .We Are:Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution.You Are:As a Programmatic Media Manager, you will be responsible for being the resident expert on all things Programmatic trading; maintaining platform certifications, and staying up to date on industry trends in both the Retail and DTC verticals.The Work:Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.Understanding of the Programmatic ecosystem - CTV, Standard Display, Native, Responsive Display, Digital Out of Home, Digital Audio, etc.Contribute to and support established best practice optimization processes, campaign set up, and client communication.Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.Multi-task and manage multiple client accounts seamlessly with tight timelines and The Stable work cadence.Conduct regular and ad hoc analysis to identify opportunities to improve performance within across both your campaigns and campaigns as a whole.Support the team in building documentation for media processes.Stay up-to-speed on most recent updates for impactful platforms and technologies and their implications on clients (policies, insights, restrictions) and performance (tracking).Data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.Keep key stakeholders, including clients, and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.
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Scroll down to find an indepth overview of this job, and what is expected of candidates Make an application by clicking on the Apply button.Accenture is a global professional services company with leading capabilities in digital, cloud and security. Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services and Accenture Song — all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 733,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities. Visit us at
www.accenture.com .We Are:Digital Commerce Operations is the global managed services arm of Accenture Song’s Commerce Practice. We transform and manage the E2E digital sales cycle by optimizing, evolving and scaling the buying and selling process for clients and their consumers (DTC/B2B/B2C/B2B2C) through human-driven and digitally enabled activities enabling profitable and scalable growth. Advance your career in a fast-accelerating consumer brand agency that is defining the future of connected Commerce. We grow and optimize world-class brands across all channels of commerce, wherever those brands are in their journey. We deliver results by leveraging research, data, analytics, strategy, creative, industry-leading expertise, and flawless execution.You Are:As a Programmatic Media Manager, you will be responsible for being the resident expert on all things Programmatic trading; maintaining platform certifications, and staying up to date on industry trends in both the Retail and DTC verticals.The Work:Run campaigns through The Trade Desk, Amazon DSP, Walmart DSP, etc.Understanding of the Programmatic ecosystem - CTV, Standard Display, Native, Responsive Display, Digital Out of Home, Digital Audio, etc.Contribute to and support established best practice optimization processes, campaign set up, and client communication.Build, QA, monitor and optimize campaigns to ensure deliverables and KPIs are met.Monitor, report, perform analysis, and monitor pacing of all assigned campaigns; adjust if needed to remain in budget parameters.Multi-task and manage multiple client accounts seamlessly with tight timelines and The Stable work cadence.Conduct regular and ad hoc analysis to identify opportunities to improve performance within across both your campaigns and campaigns as a whole.Support the team in building documentation for media processes.Stay up-to-speed on most recent updates for impactful platforms and technologies and their implications on clients (policies, insights, restrictions) and performance (tracking).Data analysis of campaign performance metrics to develop optimization approach to improve campaigns with different buying models and optimization techniques.Keep key stakeholders, including clients, and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings.Research the latest digital media content trends and stay up-to-date with the landscape. Provide thoughtful Point of Views (POVs) to internal media teams.
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