Park Place Technologies
Marketing Associate
Park Place Technologies, Cleveland, Ohio, United States, 44124
Marketing Associate
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.The Marketing Associate will support the North America Marketing team by helping implement marketing campaigns, distributing marketing leads, and working closely with the Sales and Sales Enablement teams to ensure proper lead stewardship and tracking. The Marketing Associate will be exposed to all forms of B2B marketing from SEO to tradeshows. They will gain a groundfloor understanding of lead generation, CRM, campaign tracking, and reporting.What you’ll be doing:Monitor for and distribute leads (web and chat) to appropriate Sales team members during HQ business hoursWork with cross-functional teams to ensure leads are actioned appropriately via CRM platforms like Outreach, CE DynamicsSupport the activation of campaigns, events, and other marketing initiatives in North America. This includes managing campaign timelines, ensuring materials are delivered on time, and cost managementAssist with one-off sales requests or smaller events by assembling premiums and collateral for account manager useDevelop weekly lead reports for distributionCampaign reporting for a wide range of tactics including email, digital display, social media, and events to help shape future marketing strategiesWhat we’re looking for:Basic understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsProficiency with Microsoft Office suite – specifically ExcelStrong presentation and communication skillsAcumen to understand technical, and sometimes complex, contentBonus Points:Internship with in-house marketing team or marketing agencyAbility to identify insights within dataPassion for technologyEducation:Bachelor’s Degree required, preferably in marketing, business, sales, or related fieldTravel:5%
#J-18808-Ljbffr
Increase your chances of reaching the interview stage by reading the complete job description and applying promptly.The Marketing Associate will support the North America Marketing team by helping implement marketing campaigns, distributing marketing leads, and working closely with the Sales and Sales Enablement teams to ensure proper lead stewardship and tracking. The Marketing Associate will be exposed to all forms of B2B marketing from SEO to tradeshows. They will gain a groundfloor understanding of lead generation, CRM, campaign tracking, and reporting.What you’ll be doing:Monitor for and distribute leads (web and chat) to appropriate Sales team members during HQ business hoursWork with cross-functional teams to ensure leads are actioned appropriately via CRM platforms like Outreach, CE DynamicsSupport the activation of campaigns, events, and other marketing initiatives in North America. This includes managing campaign timelines, ensuring materials are delivered on time, and cost managementAssist with one-off sales requests or smaller events by assembling premiums and collateral for account manager useDevelop weekly lead reports for distributionCampaign reporting for a wide range of tactics including email, digital display, social media, and events to help shape future marketing strategiesWhat we’re looking for:Basic understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsProficiency with Microsoft Office suite – specifically ExcelStrong presentation and communication skillsAcumen to understand technical, and sometimes complex, contentBonus Points:Internship with in-house marketing team or marketing agencyAbility to identify insights within dataPassion for technologyEducation:Bachelor’s Degree required, preferably in marketing, business, sales, or related fieldTravel:5%
#J-18808-Ljbffr