Vegan Mainstream, LLC
Influencer Marketing Manager
Vegan Mainstream, LLC, Los Angeles, California, United States, 90079
Your Mission: To take charge of PETA’s successful influencer projects and support the cultivation of relationships with influencers to create exciting partnerships and content to further the discussion around animal rights. With your creative ideas and hard work, we’ll expand the impact of our influencer program, engaging new influencers with memorable campaigns and partnerships.
Please ensure you read the below overview and requirements for this employment opportunity completely.Primary Responsibilities and Duties:Scaling up PETA’s influencer and creator strategy and developing new campaign conceptsManaging all phases of influencer discovery, seeking out and developing professional relationships with creators and their entourages across social media platformsStaying on top of social media trends from the latest TikTok dance to the newest Instagram aesthetic and using them as inspiration to devise ways to encourage animal rights action for influencersManage PETA’s team of influencer relations coordinators and assistantsDeveloping and overseeing planning of influencer experiences, photoshoots, events, and giftings from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reportingManaging influencer content creation process, ensuring that content is approved and posted efficientlyIdentifying and pursuing opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-personAttending brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan contentTrack, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insightsPerform any other duties assigned by the supervisorRequirementsDegree in marketing, communications, advertising, or public relations5+ years of experience working with brands, celebrities, or social media influencersAt least three years of people management experience requiredExperience using influencer tools like Upfluence or SprinklrExtensive knowledge of and interest in current trendsKnowledge of PETA campaigns and animal rights issues inside and outSupport for PETA's philosophy and have the ability to advocate our positions on issues professionallyExperience with project managing gifting campaigns from start to finishExperience managing influencer data, outreach, and performance within influencer marketing platformsYou'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.Excellent written and verbal communication skillsProven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlinesWillingness and able to travel when neededMust be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving recordMust have access to reliable transportationProfessional appearance and adherence to a healthy vegan lifestyleCommitment to the objectives of the organizationThe salary range for this position is $66,560 - $67,500 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.A list of benefits available to qualified employees is available here.
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Please ensure you read the below overview and requirements for this employment opportunity completely.Primary Responsibilities and Duties:Scaling up PETA’s influencer and creator strategy and developing new campaign conceptsManaging all phases of influencer discovery, seeking out and developing professional relationships with creators and their entourages across social media platformsStaying on top of social media trends from the latest TikTok dance to the newest Instagram aesthetic and using them as inspiration to devise ways to encourage animal rights action for influencersManage PETA’s team of influencer relations coordinators and assistantsDeveloping and overseeing planning of influencer experiences, photoshoots, events, and giftings from start to finish—inclusive of concept development, execution, influencer communication, expense management, and event reportingManaging influencer content creation process, ensuring that content is approved and posted efficientlyIdentifying and pursuing opportunities for influencer outreach, attending performances, festivals, and social media events, virtually and in-personAttending brainstorms and weekly meetings with various departments to identify outreach and promo opportunities, discuss new and upcoming campaigns, and plan contentTrack, measure, and analyze performance across influencer marketing efforts to identify and share key learnings and insightsPerform any other duties assigned by the supervisorRequirementsDegree in marketing, communications, advertising, or public relations5+ years of experience working with brands, celebrities, or social media influencersAt least three years of people management experience requiredExperience using influencer tools like Upfluence or SprinklrExtensive knowledge of and interest in current trendsKnowledge of PETA campaigns and animal rights issues inside and outSupport for PETA's philosophy and have the ability to advocate our positions on issues professionallyExperience with project managing gifting campaigns from start to finishExperience managing influencer data, outreach, and performance within influencer marketing platformsYou'll be working quickly and navigating a large organization with many goals. We need a go-getter with a passion to work both independently and as part of a team.Excellent written and verbal communication skillsProven ability to prioritize work, handle multiple tasks, work well under pressure, and meet deadlinesWillingness and able to travel when neededMust be at least 21 years of age and have a valid U.S. driver's license, a minimum of three years of driving experience, and a satisfactory driving recordMust have access to reliable transportationProfessional appearance and adherence to a healthy vegan lifestyleCommitment to the objectives of the organizationThe salary range for this position is $66,560 - $67,500 annually. The ultimate salary within this range that will be offered to a qualified candidate will be determined based on the candidate’s experience and the cost of living in the area in which the candidate will live and work.A list of benefits available to qualified employees is available here.
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