Erickson Living
Digital Marketing Strategist
Erickson Living, Baltimore, Maryland, United States, 21206
Digital Marketing Strategist Location: Erickson Senior Living, Baltimore, MD
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing. We achieve industry-leading results in customer satisfaction, driving high occupancy, and positive health outcomes.We are seeking a Digital Marketing Strategist to join our team! This role focuses on website, email, and SMS channels and is responsible for the strategic planning, execution, optimization, and performance of digital marketing initiatives, including website content strategy, search engine optimization (SEO), email marketing, and SMS mobile marketing efforts.What we offer:PTO, volunteer hours, and competitive benefits packages including medical, dental, vision for eligible team members, in accordance with applicable state law401k for all employees 18 and over with a company 3% matchEducation assistance, certification reimbursement and access to over 6,000 courses through our online learning libraryOnsite medical centers for wellness visits and sick care for all employees over 18 years of ageA "career for life" approach to professional and personal development for our greatest asset; our team membersA culture of diversity, inclusion, equity and belongingFree onsite parking at all of our communities and corporate officesCompensation: Commensurate with experience starting at $90,000/annually.How you will make an impact:Manage email marketing and SMS mobile marketing strategies and automated programs.Determine, develop, and execute website enhancement initiatives that align with the overall digital marketing program strategy.Manage the conversion rate optimization (CRO) testing of the website and landing pages to improve lead generation performance.Vendor management, including providing valuable input during regular agency meetings.Collaborate with the digital marketing analyst to provide digital marketing insights to gauge channel performance and user engagement.Partner with the digital marketing agency to determine and execute strategic content marketing SEO optimizations for corporate and community websites.What you will need:3 or more years working in a digital marketing role that includes at least 2 years of experience in website testing and optimization; SEO and content marketing strategy; email marketing; SMS mobile marketing.Experience using digital marketing software and platforms, including content management systems (CMS), email service providers, and CRM/database/marketing automation platforms.Experience using Google Analytics and other measurement applications for digital marketing campaign performance analysis.Basic HTML knowledge.Understanding of UX/UI best practices for websites and landing pages.Bachelor's Degree is preferred.Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment.
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Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.Erickson Senior Living, headquartered in Baltimore, Maryland is a national provider of senior living and health care with campuses in 11 states—and growing. We achieve industry-leading results in customer satisfaction, driving high occupancy, and positive health outcomes.We are seeking a Digital Marketing Strategist to join our team! This role focuses on website, email, and SMS channels and is responsible for the strategic planning, execution, optimization, and performance of digital marketing initiatives, including website content strategy, search engine optimization (SEO), email marketing, and SMS mobile marketing efforts.What we offer:PTO, volunteer hours, and competitive benefits packages including medical, dental, vision for eligible team members, in accordance with applicable state law401k for all employees 18 and over with a company 3% matchEducation assistance, certification reimbursement and access to over 6,000 courses through our online learning libraryOnsite medical centers for wellness visits and sick care for all employees over 18 years of ageA "career for life" approach to professional and personal development for our greatest asset; our team membersA culture of diversity, inclusion, equity and belongingFree onsite parking at all of our communities and corporate officesCompensation: Commensurate with experience starting at $90,000/annually.How you will make an impact:Manage email marketing and SMS mobile marketing strategies and automated programs.Determine, develop, and execute website enhancement initiatives that align with the overall digital marketing program strategy.Manage the conversion rate optimization (CRO) testing of the website and landing pages to improve lead generation performance.Vendor management, including providing valuable input during regular agency meetings.Collaborate with the digital marketing analyst to provide digital marketing insights to gauge channel performance and user engagement.Partner with the digital marketing agency to determine and execute strategic content marketing SEO optimizations for corporate and community websites.What you will need:3 or more years working in a digital marketing role that includes at least 2 years of experience in website testing and optimization; SEO and content marketing strategy; email marketing; SMS mobile marketing.Experience using digital marketing software and platforms, including content management systems (CMS), email service providers, and CRM/database/marketing automation platforms.Experience using Google Analytics and other measurement applications for digital marketing campaign performance analysis.Basic HTML knowledge.Understanding of UX/UI best practices for websites and landing pages.Bachelor's Degree is preferred.Erickson Senior Living, its affiliates, and managed communities are Equal Opportunity Employers and are committed to providing a workplace free of unlawful discrimination and harassment.
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