Amazon Web Services (aws)
AI Product Marketing Manager - Hands-on Experiences, AI Product Marketing
Amazon Web Services (aws), Seattle, Washington, us, 98127
Key job responsibilities
Check out the role overview below If you are confident you have got the right skills and experience, apply today.Develop and own the overarching messaging and positioning for generative AI activations, demos, and content at AWS events globally, ensuring consistency and alignment with the company's broader generative AI strategy and pillars.Collaborate closely with service owners across the generative AI stack to curate engaging and impactful physical activations, demos, and narratives that showcase AWS's capabilities and differentiation in the market.Identify and prioritize generative AI use cases, demos, and activations that resonate with key industry verticals and customer personas (BDM, Developer, Business User, ML Practitioner) across the AI stack.Partner with the worldwide sales organization AI Demo Catalog Team, global Demo team, Thought Leadership teams, and individual service PMMs to ensure cohesive and consistent messaging, best practices, and training for generative AI activations at events.Liaise with Industries teams to align generative AI demos, use cases, and content with specific customer segments and market needs for different geographies and events.Contribute guidance, education, and best practices on generative AI messaging and awareness to the global events teams and agencies executing activations in various markets.Collaborate with the keynote and thought leadership teams to ensure alignment between generative AI activations, demos, and the company's top-line messaging and key moments in time for generative AI product launches and storytelling.A day in the lifeDevelop and maintain a comprehensive resource hub for generative AI activations, demos, messaging, and best practices to enable global event teams and agencies to execute seamlessly.Monitor and report on the effectiveness of generative AI activations, messaging, and positioning at events, providing feedback and recommendations for continuous improvement.Report on customer reception of demos and activations to leadership, service PMMs, and demo creators to continuously bar raise then work with Sr. Events Manager to codify optimizations in the Activations playbook.
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Check out the role overview below If you are confident you have got the right skills and experience, apply today.Develop and own the overarching messaging and positioning for generative AI activations, demos, and content at AWS events globally, ensuring consistency and alignment with the company's broader generative AI strategy and pillars.Collaborate closely with service owners across the generative AI stack to curate engaging and impactful physical activations, demos, and narratives that showcase AWS's capabilities and differentiation in the market.Identify and prioritize generative AI use cases, demos, and activations that resonate with key industry verticals and customer personas (BDM, Developer, Business User, ML Practitioner) across the AI stack.Partner with the worldwide sales organization AI Demo Catalog Team, global Demo team, Thought Leadership teams, and individual service PMMs to ensure cohesive and consistent messaging, best practices, and training for generative AI activations at events.Liaise with Industries teams to align generative AI demos, use cases, and content with specific customer segments and market needs for different geographies and events.Contribute guidance, education, and best practices on generative AI messaging and awareness to the global events teams and agencies executing activations in various markets.Collaborate with the keynote and thought leadership teams to ensure alignment between generative AI activations, demos, and the company's top-line messaging and key moments in time for generative AI product launches and storytelling.A day in the lifeDevelop and maintain a comprehensive resource hub for generative AI activations, demos, messaging, and best practices to enable global event teams and agencies to execute seamlessly.Monitor and report on the effectiveness of generative AI activations, messaging, and positioning at events, providing feedback and recommendations for continuous improvement.Report on customer reception of demos and activations to leadership, service PMMs, and demo creators to continuously bar raise then work with Sr. Events Manager to codify optimizations in the Activations playbook.
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