Velvet Suite, Inc.
Marketing Leader
Velvet Suite, Inc., Fairmont, West Virginia, United States, 26554
Velvet Suite, Inc. is a purpose-powered leadership innovation firm on a mission to change the way people live and lead. We go to market as The She-Suite, the female focused arm of Velvet Suite and we have an opening for a full-time Marketing Leader position.
Have you got what it takes to succeed The following information should be read carefully by all candidates.Are you ready to join an organization that has a reputation for transforming the world of work through proven solutions that unleash human potential? Under our She-Suite umbrella, we exist to reinvent the way of work for women all around the world. Our A-Team employees use their purpose-driven talent, “entrepreneurial” grit, desire for growth and proven skill to offer the most innovative leadership and lifestyle solutions in the market for our B2B enterprise customers.About the PositionThe B2B Marketing Leader role exists to deliver standout value through engaging content for prospects and customers to build awareness. The ultimate goal is to intuitively know when, where, how and what will engage our audience to build a repeatable pipeline of high quality leads to support the increase in sales. The leader should analyze market trends, identify product or service positioning opportunities and strategize how to communicate the value proposition effectively. This leader is a foundation builder growing our marketing function and will execute and optimize an analytics-driven B2B marketing plan. This person will oversee the implementation of content strategy to include: social, earned media, funnel building, campaign execution, lead magnets, events, magazine, direct mail, email marketing, paid media and more.Scope of the PositionWe are looking for a B2B Marketing Leader with a proven track record of data-driven marketing performance system management and reporting. Build and optimize the content strategy tied to conversion through a funnel marketing plan. Build brand equity strategy and content marketing budget management and oversight. This person will have a direct report and also oversee several vendors. Essential in this position is being highly collaborative with the Founder and Sales leader.Area 1:
Data Analytics: Build our content strategy tied to conversion through a marketing funnel planAssess existing plan and marketing assets for ways to optimize via data miningAlign/define the key marketing metrics that matter to weekly, monthly trackingBuild marketing scorecard (SEO, Website analytics) and track monthly by lead stageIdentify and implement the right tech stack to track landing pages and leadsArea 2:
Content Strategy: Responsible for planning, creating, implementing, analyzing and adjusting marketing funnel campaignsBuild leads through our multi-channel funnelBuild an efficient monthly marketing plan, collaborate with team to deliver on itElevate and optimize our brand content events, magazine, newsletters, etc.Build marketing strategy for annual data reportArea 3:
Brand Equity: Develop and maintain company brand/corporate identityDefine brand equity guidelines for Velvet Suite and She-SuiteActivate the marketing strategy in close partnership with FounderRefine our buyer personas and define pain pointsCreate a messaging map based upon customer insightsBuild and optimize annual marketing communications calendarDefine internal communications strategy for employees and customersWhat You Bring to the PositionBachelor degree or above – 10+ years experience in marketingB2B marketing passion, experience and expertiseEntrepreneurial agility and resilience (understand start-up culture)Key relationships with members of the mediaGrace under pressure with high capacity for workStrong understanding of marketing fundamentals and principlesTech savvy, knowledgeable about CRM platform integrationsCreative/innovative with an ability to manage multiple projects simultaneouslyProficient in developing, testing and scaling campaignsCustomer-focused insight driven strategyEOS or business operating system experience (Rocks, OKRs)Tech Stack: Asana, Zoho, Woodpecker, Zapier, Slack, Wordhero, Close.io and other AI toolsWhat Success Looks Like in 1 Year:Execute measurable marketing plan and process for repeatable qualified leadsElevate our brand awareness and position with C-Suite HR LeadersBuild/develop a strong marketing team for delivery and accountability via OKRsAbout our Company CultureHere at Velvet Suite, we envision a future where the awakened leader is the force for positive change and we partner with forward-leading individuals and executives to provide breakthrough solutions to advance organizations through people. Our committed team understands the future of profit resides in people. Our Founder and CEO Melissa Dawn Simkins, the First Lady of Personal Branding, is a global thought leader and pioneer of a new way to lead.Our team is guided by our values and committed to excellence and results. As a company and as a team, we Lead with Purpose, Execute with Excellence, Act with Accountability, Deliver Results Together, Elevate the Experience, Recommit to Systems and Tell Stories with Heart.This Position/Organization is the Right Fit for You If:You operate like an entrepreneur – agile, flexible, thrive in the start-up cultureYou are a team player who will roll up your sleeves and do what it takes to make things happenYou thrive in a fast paced and flexible environmentYou can juggle competing priorities and stay cool under pressure when there is a lot going onYou bring positive energy in working collaboratively across a virtual teamYou are a problem solver who likes to figure things out and find solutionsYou can collaborate effectively with co-workers and clients in a virtual environmentYou bring expertise in technology and finding ways to drive improvements through the use of technology/AI based solutionsYou are excited about a mission driven company and working on programs to support female focused leadership developmentThis Position is Not the Right Fit for You If:You prefer an office environment and have trouble in a remote work settingYou are not familiar with high growth start up environmentsYou have trouble meeting commitments and deadlinesYou struggle to admit when you make a mistake, learn from it, and keep movingYou prefer a fully defined scope of workYou work best with a high degree of management oversightBenefits of Working at Velvet SuiteMake an impact by supporting a purpose-driven organization that supports the advancement of women leaders and helps them achieve their potentialEnjoy a virtual/flexible work environment – you can work from anywhereComplimentary Access to The Brand Leadership Institute Coaching ProgramLearning & Development supportReset and Well-being Days Recognized throughout the yearMajor Medical HealthcarePre and Post-Tax Retirement Plan and Profit ShareAbout Velvet SuiteOur clients are Fortune 500 companies who are investing in building a new model of leadership. We go to market as The She-Suite, our female-focused platform of Velvet Suite. Building upon the success of consulting the world’s great brands, celebrities and athletes, Velvet Suite redefines leadership for the 21st century and transforms brands from the inside out. We do the unexpected, and we have the audacity to believe we can change the world one leader at a time. No matter the challenge, we stand tall and put our backs against the wall; we don’t let anyone or anything tell us what is possible.Velvet Suite, Inc. was launched in October 2006 in Cincinnati, Ohio. The Company was founded by Melissa Dawn Simkins, a classically-trained marketing expert with unique expertise in personality branding and leadership innovation having worked with executives, celebrities and entertainment properties.Velvet Suite is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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Have you got what it takes to succeed The following information should be read carefully by all candidates.Are you ready to join an organization that has a reputation for transforming the world of work through proven solutions that unleash human potential? Under our She-Suite umbrella, we exist to reinvent the way of work for women all around the world. Our A-Team employees use their purpose-driven talent, “entrepreneurial” grit, desire for growth and proven skill to offer the most innovative leadership and lifestyle solutions in the market for our B2B enterprise customers.About the PositionThe B2B Marketing Leader role exists to deliver standout value through engaging content for prospects and customers to build awareness. The ultimate goal is to intuitively know when, where, how and what will engage our audience to build a repeatable pipeline of high quality leads to support the increase in sales. The leader should analyze market trends, identify product or service positioning opportunities and strategize how to communicate the value proposition effectively. This leader is a foundation builder growing our marketing function and will execute and optimize an analytics-driven B2B marketing plan. This person will oversee the implementation of content strategy to include: social, earned media, funnel building, campaign execution, lead magnets, events, magazine, direct mail, email marketing, paid media and more.Scope of the PositionWe are looking for a B2B Marketing Leader with a proven track record of data-driven marketing performance system management and reporting. Build and optimize the content strategy tied to conversion through a funnel marketing plan. Build brand equity strategy and content marketing budget management and oversight. This person will have a direct report and also oversee several vendors. Essential in this position is being highly collaborative with the Founder and Sales leader.Area 1:
Data Analytics: Build our content strategy tied to conversion through a marketing funnel planAssess existing plan and marketing assets for ways to optimize via data miningAlign/define the key marketing metrics that matter to weekly, monthly trackingBuild marketing scorecard (SEO, Website analytics) and track monthly by lead stageIdentify and implement the right tech stack to track landing pages and leadsArea 2:
Content Strategy: Responsible for planning, creating, implementing, analyzing and adjusting marketing funnel campaignsBuild leads through our multi-channel funnelBuild an efficient monthly marketing plan, collaborate with team to deliver on itElevate and optimize our brand content events, magazine, newsletters, etc.Build marketing strategy for annual data reportArea 3:
Brand Equity: Develop and maintain company brand/corporate identityDefine brand equity guidelines for Velvet Suite and She-SuiteActivate the marketing strategy in close partnership with FounderRefine our buyer personas and define pain pointsCreate a messaging map based upon customer insightsBuild and optimize annual marketing communications calendarDefine internal communications strategy for employees and customersWhat You Bring to the PositionBachelor degree or above – 10+ years experience in marketingB2B marketing passion, experience and expertiseEntrepreneurial agility and resilience (understand start-up culture)Key relationships with members of the mediaGrace under pressure with high capacity for workStrong understanding of marketing fundamentals and principlesTech savvy, knowledgeable about CRM platform integrationsCreative/innovative with an ability to manage multiple projects simultaneouslyProficient in developing, testing and scaling campaignsCustomer-focused insight driven strategyEOS or business operating system experience (Rocks, OKRs)Tech Stack: Asana, Zoho, Woodpecker, Zapier, Slack, Wordhero, Close.io and other AI toolsWhat Success Looks Like in 1 Year:Execute measurable marketing plan and process for repeatable qualified leadsElevate our brand awareness and position with C-Suite HR LeadersBuild/develop a strong marketing team for delivery and accountability via OKRsAbout our Company CultureHere at Velvet Suite, we envision a future where the awakened leader is the force for positive change and we partner with forward-leading individuals and executives to provide breakthrough solutions to advance organizations through people. Our committed team understands the future of profit resides in people. Our Founder and CEO Melissa Dawn Simkins, the First Lady of Personal Branding, is a global thought leader and pioneer of a new way to lead.Our team is guided by our values and committed to excellence and results. As a company and as a team, we Lead with Purpose, Execute with Excellence, Act with Accountability, Deliver Results Together, Elevate the Experience, Recommit to Systems and Tell Stories with Heart.This Position/Organization is the Right Fit for You If:You operate like an entrepreneur – agile, flexible, thrive in the start-up cultureYou are a team player who will roll up your sleeves and do what it takes to make things happenYou thrive in a fast paced and flexible environmentYou can juggle competing priorities and stay cool under pressure when there is a lot going onYou bring positive energy in working collaboratively across a virtual teamYou are a problem solver who likes to figure things out and find solutionsYou can collaborate effectively with co-workers and clients in a virtual environmentYou bring expertise in technology and finding ways to drive improvements through the use of technology/AI based solutionsYou are excited about a mission driven company and working on programs to support female focused leadership developmentThis Position is Not the Right Fit for You If:You prefer an office environment and have trouble in a remote work settingYou are not familiar with high growth start up environmentsYou have trouble meeting commitments and deadlinesYou struggle to admit when you make a mistake, learn from it, and keep movingYou prefer a fully defined scope of workYou work best with a high degree of management oversightBenefits of Working at Velvet SuiteMake an impact by supporting a purpose-driven organization that supports the advancement of women leaders and helps them achieve their potentialEnjoy a virtual/flexible work environment – you can work from anywhereComplimentary Access to The Brand Leadership Institute Coaching ProgramLearning & Development supportReset and Well-being Days Recognized throughout the yearMajor Medical HealthcarePre and Post-Tax Retirement Plan and Profit ShareAbout Velvet SuiteOur clients are Fortune 500 companies who are investing in building a new model of leadership. We go to market as The She-Suite, our female-focused platform of Velvet Suite. Building upon the success of consulting the world’s great brands, celebrities and athletes, Velvet Suite redefines leadership for the 21st century and transforms brands from the inside out. We do the unexpected, and we have the audacity to believe we can change the world one leader at a time. No matter the challenge, we stand tall and put our backs against the wall; we don’t let anyone or anything tell us what is possible.Velvet Suite, Inc. was launched in October 2006 in Cincinnati, Ohio. The Company was founded by Melissa Dawn Simkins, a classically-trained marketing expert with unique expertise in personality branding and leadership innovation having worked with executives, celebrities and entertainment properties.Velvet Suite is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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