Royal Caribbean International
Lead, Trade Marketing
Royal Caribbean International, Boston, Massachusetts, us, 02298
Trade Marketing Manager | THE AMERICAS
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
POSITION SUMMARY:The Trade Marketing Manager develops marketing strategies for the Celebrity Cruises sales department and delivers value by conceptualizing business ideas to propel the organization forward. Plan and execute sales objectives through campaigns and tactics with trade partners, delivering a strong ROI. This will include events, social media, regional webinars, focus groups, national account partnerships, content creator management, communications, and channel expansion. Inspired by facilitating idea generation, manage large scope departmental-wide projects, value refinement, and problem resolution. The role reports to and works with the Senior Manager of Trade Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Builds and implements go-to market strategies to deliver sales objectives.Foster cross departmental collaboration included but not limited to Field Sales, Sales Communication, Marketing, PR, Legal, Operations and Revenue.Establish and maintain positive and productive relationships with leaders of travel agencies.Develop content calendar and advertising strategies for the brand's B2B and B2B2C social media platforms.Design and own annual trade media investments and coordinating creative assets.Serves as internal consultant to identify, recommend, and negotiate on-brand, affluent events to drive brand awareness and sales for the trade. Virtual and/or in person.Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity.Develop framework for co-op spend benchmarks, goals, and guidance for field sales.Create and launch trade webinars focused on marketing education to keep Celebrity Cruises top of mind and to drive revenue.Continuously evaluate the sales organization's MarTech stack and provide recommendations to leadership for forward focused technology.Maintains and enhances the Marketing Assistance Program, an educational platform within Celebrity Learning.Measure the effectiveness of the account activation plans, ensuring execution with excellence and supported with quantifiable product lift, report to leadership at regular cadence.Identifies and negotiates partnership marketing opportunities for co-branded trade campaigns.Assists sales team to create support materials and presentations beyond corporate marketing materials.
QUALIFICATIONS:Bachelor's degree in marketing, communications, public relations, or event management5-7 years of marketing, strategy, consulting, event, or product management experienceStrong project management skillsCreative storyteller with strong verbal and written communication skillsStrong proficiency in the full Adobe Suite; particular focus on techniques in Illustrator and InDesignStrong proficiency in Salesforce; particular focus on Sales and Marketing appsAbility to operate with significant autonomy and directionAbility to prioritize in complex, evolving environmentThinks strategically but stays on top of tactical executionComfortable with analysis and dataExcellent cross-functional team, project, and organizational leadership skills with the ability to interact with an influence across all levels and functionsDigital marketing experience preferredPrevious experience working in travel or hospitality industry a plusIndividual must be prepared to travel at least 30% of the time
KNOWLEDGE AND SKILLS:Excellent cultural expertise and local market understanding for your region to translate company's brand messaging into relevant and impactful local results that reach our target segmentsMust become a brand product expertThe ability to establish and develop long term relationships with both internal and external customersAbility to work in a team environment or independentlyRelentless drive to be number oneSelf-motivated; elevated work from home disciplineVision to guide strategic planning for futureproofing, resource allocation, risk managementProfessional demeanorPositive and energeticSuperior problem solving and decision-making skillsExcellent presentation skills and executive presenceStrong strategic thinking and planning skills including the ability to anticipate trends, situations or changing market conditions and take appropriate action on a timely basis
PHYSICAL DEMANDS:The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, and stand, write, review.#J-18808-Ljbffr
Below, you will find a complete breakdown of everything required of potential candidates, as well as how to apply Good luck.
POSITION SUMMARY:The Trade Marketing Manager develops marketing strategies for the Celebrity Cruises sales department and delivers value by conceptualizing business ideas to propel the organization forward. Plan and execute sales objectives through campaigns and tactics with trade partners, delivering a strong ROI. This will include events, social media, regional webinars, focus groups, national account partnerships, content creator management, communications, and channel expansion. Inspired by facilitating idea generation, manage large scope departmental-wide projects, value refinement, and problem resolution. The role reports to and works with the Senior Manager of Trade Marketing.
ESSENTIAL DUTIES AND RESPONSIBILITIES:Builds and implements go-to market strategies to deliver sales objectives.Foster cross departmental collaboration included but not limited to Field Sales, Sales Communication, Marketing, PR, Legal, Operations and Revenue.Establish and maintain positive and productive relationships with leaders of travel agencies.Develop content calendar and advertising strategies for the brand's B2B and B2B2C social media platforms.Design and own annual trade media investments and coordinating creative assets.Serves as internal consultant to identify, recommend, and negotiate on-brand, affluent events to drive brand awareness and sales for the trade. Virtual and/or in person.Define and align seasonal marketing calendar incorporating all relevant aspects of product, retail, and brand activity.Develop framework for co-op spend benchmarks, goals, and guidance for field sales.Create and launch trade webinars focused on marketing education to keep Celebrity Cruises top of mind and to drive revenue.Continuously evaluate the sales organization's MarTech stack and provide recommendations to leadership for forward focused technology.Maintains and enhances the Marketing Assistance Program, an educational platform within Celebrity Learning.Measure the effectiveness of the account activation plans, ensuring execution with excellence and supported with quantifiable product lift, report to leadership at regular cadence.Identifies and negotiates partnership marketing opportunities for co-branded trade campaigns.Assists sales team to create support materials and presentations beyond corporate marketing materials.
QUALIFICATIONS:Bachelor's degree in marketing, communications, public relations, or event management5-7 years of marketing, strategy, consulting, event, or product management experienceStrong project management skillsCreative storyteller with strong verbal and written communication skillsStrong proficiency in the full Adobe Suite; particular focus on techniques in Illustrator and InDesignStrong proficiency in Salesforce; particular focus on Sales and Marketing appsAbility to operate with significant autonomy and directionAbility to prioritize in complex, evolving environmentThinks strategically but stays on top of tactical executionComfortable with analysis and dataExcellent cross-functional team, project, and organizational leadership skills with the ability to interact with an influence across all levels and functionsDigital marketing experience preferredPrevious experience working in travel or hospitality industry a plusIndividual must be prepared to travel at least 30% of the time
KNOWLEDGE AND SKILLS:Excellent cultural expertise and local market understanding for your region to translate company's brand messaging into relevant and impactful local results that reach our target segmentsMust become a brand product expertThe ability to establish and develop long term relationships with both internal and external customersAbility to work in a team environment or independentlyRelentless drive to be number oneSelf-motivated; elevated work from home disciplineVision to guide strategic planning for futureproofing, resource allocation, risk managementProfessional demeanorPositive and energeticSuperior problem solving and decision-making skillsExcellent presentation skills and executive presenceStrong strategic thinking and planning skills including the ability to anticipate trends, situations or changing market conditions and take appropriate action on a timely basis
PHYSICAL DEMANDS:The physical demands described here are representative of those requirements employees must meet to perform the essential functions of this job with or without reasonable accommodations. While performing job functions the employee is regularly required to sit, and stand, write, review.#J-18808-Ljbffr