Smith & Nephew
Sr. Director Marketing - Hip Solutions
Smith & Nephew, Memphis, Tennessee, us, 37544
Sr. Director Marketing - Hip Solutions
Life Unlimited.
At Smith+Nephew we design and manufacture technology that takes the limits off living. Develop and maintain a deep understanding of the US hip arthroplasty market landscape, including market trends in both implants and technology adoption, customer priorities, and competitive landscape to craft our go-to-market approach. Responsible for developing and driving go-to-market plans for the entire US Hip portfolio including hip technologies e.g. navigation, impaction, etc.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.What will you be doing?Responsible for developing annual marketing plans for their portfolio including market & competitor analysis, customer segmentation & targeting, portfolio value proposition, key brand messaging, promotional planning, trade show strategy, medical education & product training strategy, sales tool development, digital and web strategy, inventory planning and forecasting for each product category. Annually create and present marketing plans to the VP of US Marketing Ortho. Participate in a monthly review of progress and support annual business planning process partnering with global marketing, sales management, medical education, sales training, supply planning, and finance teams. Build and supervise key performance indicators in US and lead the remediation effort to drive deeper market penetration of assigned products. Deploy pricing guidelines into US market, lead pricing exceptions process, and provide input into pricing decisions. Lead all aspects of all downstream new product launch execution activities including channel readiness execution, segment & target customers, build surgeon champions, prioritize territory roll-outs & identify inventory needs, plan and implement local training and road shows, support events as subject matter authorities. Partner with sales team to define and implement effective customer targeting, develop physician champions, and gather input to drive marketing decisions. Work with Sales Leadership to develop tools and resources to support their efforts on the product lines. Work with Medical education team to develop resources to support customer product training requirements. Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.Location:
Memphis, Tennessee or US Field / RemoteEducation:
Bachelor's Degree or 10+ years of industry knowledge/experienceWhat will you need to be successful?10 years business in marketing with at least 5 years leadership and at least 3 plus years in orthopaedic marketing experience; Leading a team of 3-4 direct reports / 7-10 indirect reports.Strong leadership, motivation and team building skillsStrategic problem solver with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive valueStrong analytical and problem-solving skills with the ability to interpret sophisticated data and draw actionable insightsHighly collaborative with ability to meet needs of multiple stakeholdersHigh energy and engaging; Ability to build relationships and influence across a global organizationExcellent, confident communication skills with the ability to communicate with and present to audiences at every levelShown aptitude for determining the efficient way to position products in the market. Knowledge of market research methodologies and techniques, sales and marketing principles and practices.Excellent communication, relationship-building, and project management skills are critical to successShown ability to optimally lead multiple projects in a dynamic environmentProficiency in using analytical tools and software for data analysis and forecasting.Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilitiesExcellent verbal, written and presentation skillsUnderstanding of competitive products and go to market models is a plusUnderstanding of direct and in-direct sales channels is a plusTravel Requirements:
30%Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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Life Unlimited.
At Smith+Nephew we design and manufacture technology that takes the limits off living. Develop and maintain a deep understanding of the US hip arthroplasty market landscape, including market trends in both implants and technology adoption, customer priorities, and competitive landscape to craft our go-to-market approach. Responsible for developing and driving go-to-market plans for the entire US Hip portfolio including hip technologies e.g. navigation, impaction, etc.
For a complete understanding of this opportunity, and what will be required to be a successful applicant, read on.What will you be doing?Responsible for developing annual marketing plans for their portfolio including market & competitor analysis, customer segmentation & targeting, portfolio value proposition, key brand messaging, promotional planning, trade show strategy, medical education & product training strategy, sales tool development, digital and web strategy, inventory planning and forecasting for each product category. Annually create and present marketing plans to the VP of US Marketing Ortho. Participate in a monthly review of progress and support annual business planning process partnering with global marketing, sales management, medical education, sales training, supply planning, and finance teams. Build and supervise key performance indicators in US and lead the remediation effort to drive deeper market penetration of assigned products. Deploy pricing guidelines into US market, lead pricing exceptions process, and provide input into pricing decisions. Lead all aspects of all downstream new product launch execution activities including channel readiness execution, segment & target customers, build surgeon champions, prioritize territory roll-outs & identify inventory needs, plan and implement local training and road shows, support events as subject matter authorities. Partner with sales team to define and implement effective customer targeting, develop physician champions, and gather input to drive marketing decisions. Work with Sales Leadership to develop tools and resources to support their efforts on the product lines. Work with Medical education team to develop resources to support customer product training requirements. Supports industry educational meetings and events, on-site customer meetings and labs, national sales meeting and other strategic meetings.Location:
Memphis, Tennessee or US Field / RemoteEducation:
Bachelor's Degree or 10+ years of industry knowledge/experienceWhat will you need to be successful?10 years business in marketing with at least 5 years leadership and at least 3 plus years in orthopaedic marketing experience; Leading a team of 3-4 direct reports / 7-10 indirect reports.Strong leadership, motivation and team building skillsStrategic problem solver with ability to anticipate future issues; Ability to anticipate and identify business needs that can drive valueStrong analytical and problem-solving skills with the ability to interpret sophisticated data and draw actionable insightsHighly collaborative with ability to meet needs of multiple stakeholdersHigh energy and engaging; Ability to build relationships and influence across a global organizationExcellent, confident communication skills with the ability to communicate with and present to audiences at every levelShown aptitude for determining the efficient way to position products in the market. Knowledge of market research methodologies and techniques, sales and marketing principles and practices.Excellent communication, relationship-building, and project management skills are critical to successShown ability to optimally lead multiple projects in a dynamic environmentProficiency in using analytical tools and software for data analysis and forecasting.Willingness to “roll up sleeves” to perform at all levels and assist in areas outside of core responsibilitiesExcellent verbal, written and presentation skillsUnderstanding of competitive products and go to market models is a plusUnderstanding of direct and in-direct sales channels is a plusTravel Requirements:
30%Smith+Nephew provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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