Green Dot Labs
Associate Director, Marketing: Paid & Owned Media
Green Dot Labs, Boulder, Colorado, United States, 80301
Associate Director, Marketing: Paid & Owned Media Green Dot Labs seeks a highly motivated, experienced Associate Director, Marketing: Paid & Owned Media. This individual will play a critical role in the organization, co-leading the marketing department on a day-to-day basis, leading the strategic marketing team, and taking hands-on responsibility for social media, email marketing, website, customer service, community service, and collateral development.
Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.Responsibilities
LeadershipProvide co-leadership and strategic oversight to the marketing department, and directly lead the strategic marketing team – fostering a collaborative and high-performing work environmentSet clear goals and objectives for the marketing department and the strategic marketing team, providing guidance and support to ensure the successful execution of marketing initiativesMentor and develop team members, providing opportunities for growth and advancement within the organizationFoster a culture of innovation, creativity, and continuous improvementEnsure timeliness and consistency in messaging, quality, and accuracy across all marketing work productPROversee day-to-day agency management and coordination to ensure the effective execution of PR campaigns and initiativesCo-develop PR strategies and efforts that align and coordinate with broader marketing objectives, programs, and messaging.Social MediaDevelop and execute social media strategies and plans to drive brand awareness, engagement, and conversion across various platformsResponsible for creation of compelling and relevant social media content, including posts, stories, videos, polls, etc.Email MarketingDevelop and implement strategic email marketing plans to nurture leads, retain customers, and drive salesResponsible for creation of engaging email content, including newsletters, promotions, and product announcementsManage email campaign deployment, segmentation, and testing to optimize performance and deliver targeted messagingWebsite ManagementOversee maintenance and ongoing development of the Green Dot Labs website, ensuring findability, functionality, usability, and alignment with product, marketing, and sales initiativesCollaborate with internal teams and external partners to update website content, features, and design elements as neededCustomer Service/Community EngagementPartner with customer service to monitor social media channels, respond to inquiries, and address customer feedback or issues in a timely and professional mannerFoster a sense of community and brand advocacy among customers through proactive engagement, user-generated content initiatives, and community-building activitiesCollaborate with sales and design teams to co-plan and execute retail kits, flyers, posters, and other collateral materials that support brand initiatives and promotionsAdvertising CampaignsCo-conceptualize creative ideas and executions for advertising campaigns, including digital and direct mail channelsManage planning, fulfillment, and optimization of ad campaigns to drive brand awareness, traffic, and conversionsMeasurement & OptimizationMonitor metrics, evaluate performance across all disciplines/channels, and provide recommendations for continuous improvementQualifications (7+ years)
Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA or relevant advanced degree preferred but not required8+ years of experience in digital marketing, social media management, email marketing, website management, and/or SEO, preferably within the cannabis industry or for CPG brandsProven track record of developing and executing successful paid and owned media strategies that drive brand growth and engagementStrong understanding of social media platforms, email marketing best practices, website management principles, and digital advertising channelsExceptional communication, writing, and creative skills, with the ability to craft compelling content and messaging for different audiences and channelsProficiency in marketing automation platforms, email service providers, content management systems, and social media management toolsAnalytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize performance and ROILeadership experience, with the ability to mentor and manage a team of marketing professionalsPassion for the cannabis industryMust be able to get and maintain CO MED badgeLocation: Boulder/ DenverGreen Dot Labs provided benefits: Medical, Dental, Vision, 401k, Paid time off, Employee discount & Life Insurance Green Dot Labs is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. GDL prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Green Dot Labs conforms to the spirit as well as to the letter of all applicable laws and regulations.
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Experience, qualification, and soft skills, have you got everything required to succeed in this opportunity Find out below.Responsibilities
LeadershipProvide co-leadership and strategic oversight to the marketing department, and directly lead the strategic marketing team – fostering a collaborative and high-performing work environmentSet clear goals and objectives for the marketing department and the strategic marketing team, providing guidance and support to ensure the successful execution of marketing initiativesMentor and develop team members, providing opportunities for growth and advancement within the organizationFoster a culture of innovation, creativity, and continuous improvementEnsure timeliness and consistency in messaging, quality, and accuracy across all marketing work productPROversee day-to-day agency management and coordination to ensure the effective execution of PR campaigns and initiativesCo-develop PR strategies and efforts that align and coordinate with broader marketing objectives, programs, and messaging.Social MediaDevelop and execute social media strategies and plans to drive brand awareness, engagement, and conversion across various platformsResponsible for creation of compelling and relevant social media content, including posts, stories, videos, polls, etc.Email MarketingDevelop and implement strategic email marketing plans to nurture leads, retain customers, and drive salesResponsible for creation of engaging email content, including newsletters, promotions, and product announcementsManage email campaign deployment, segmentation, and testing to optimize performance and deliver targeted messagingWebsite ManagementOversee maintenance and ongoing development of the Green Dot Labs website, ensuring findability, functionality, usability, and alignment with product, marketing, and sales initiativesCollaborate with internal teams and external partners to update website content, features, and design elements as neededCustomer Service/Community EngagementPartner with customer service to monitor social media channels, respond to inquiries, and address customer feedback or issues in a timely and professional mannerFoster a sense of community and brand advocacy among customers through proactive engagement, user-generated content initiatives, and community-building activitiesCollaborate with sales and design teams to co-plan and execute retail kits, flyers, posters, and other collateral materials that support brand initiatives and promotionsAdvertising CampaignsCo-conceptualize creative ideas and executions for advertising campaigns, including digital and direct mail channelsManage planning, fulfillment, and optimization of ad campaigns to drive brand awareness, traffic, and conversionsMeasurement & OptimizationMonitor metrics, evaluate performance across all disciplines/channels, and provide recommendations for continuous improvementQualifications (7+ years)
Bachelor’s degree in Marketing, Communications, Business Administration, or related field. MBA or relevant advanced degree preferred but not required8+ years of experience in digital marketing, social media management, email marketing, website management, and/or SEO, preferably within the cannabis industry or for CPG brandsProven track record of developing and executing successful paid and owned media strategies that drive brand growth and engagementStrong understanding of social media platforms, email marketing best practices, website management principles, and digital advertising channelsExceptional communication, writing, and creative skills, with the ability to craft compelling content and messaging for different audiences and channelsProficiency in marketing automation platforms, email service providers, content management systems, and social media management toolsAnalytical mindset with the ability to interpret data, derive insights, and make data-driven decisions to optimize performance and ROILeadership experience, with the ability to mentor and manage a team of marketing professionalsPassion for the cannabis industryMust be able to get and maintain CO MED badgeLocation: Boulder/ DenverGreen Dot Labs provided benefits: Medical, Dental, Vision, 401k, Paid time off, Employee discount & Life Insurance Green Dot Labs is an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. GDL prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. Green Dot Labs conforms to the spirit as well as to the letter of all applicable laws and regulations.
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