Logo
NAB Leadership Foundation

WABC - Executive Director - Audience Research

NAB Leadership Foundation, Long Island City, New York, United States, 11101


About the Role

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.The Director of Research role would work independently and own relationships across internal stakeholders, including the President and General Manager and other WABC senior leadership, and the President of the Owned Television Stations. This role will provide detailed audience insights on Eyewitness News, syndicated programming, local events, and ABC Primetime using data from Nielsen and syndicated research.COMPENSATION:

$167,100 to $271,400 per yearRequirementsExperience working across linear, digital, and social platformsExperience leading, mentoring, and managing junior team membersExpertise in measurement theory and research designExperience working with third-party research vendors developing new media measurement solutionsProficiency with media measurement tools, including Nielsen TV ratings products, MRI / Simmons, Adobe Omniture SiteCatalyst, comScore, Nielsen NMI, Talkwalker, and Listen FirstExperienceMinimum of 8 plus years of media/market research experience with a strong focus on advertising research at a media company or advertising agencyMust have a comprehensive understanding of the media business.About the CompanyEOE/MINORITIES/FEMALES/VETERANS/DISABLED

#J-18808-Ljbffr