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Charles and Dean Ltd

Paid Media Executive

Charles and Dean Ltd, Stamford, Connecticut, United States, 06925


The Role:

Please double check you have the right level of experience and qualifications by reading the full overview of this opportunity below.We are seeking a highly motivated Paid Media Executive to join our dynamic team at Charles & Dean Finance. The Paid Media Executive will play a crucial role in developing, implementing and optimising high-performing paid advertising channels. This role requires a strong understanding and a proven track record of successfully managing paid advertising across Google Ads, Meta Advertising, LinkedIn and Paid Lead Generation channels.

Reporting to the Marketing Manager, the successful candidate will benefit from a varied and evolving role where the impact of their work can be seen in the delivery of effective paid marketing campaigns across all departments of the business. The role is based in our Stamford office but may require some travel to London as and when the business requires.

About You:

The ideal candidate is solution-driven, with strong attention to detail and the ability to manage high-performing marketing campaigns across all departments of the business. You will have 3+ years of proven successful experience in paid advertising account management. Within previous roles, you will have gained a strong understanding of paid marketing management, including experience with analytics and reporting platforms (e.g. Google Analytics).

Requirements and Skills:

3+ years proven experience in Google Ads / Meta Ads / LinkedIn management with a clear understanding of paid advertising strategies and tactics.

Previous and demonstrable paid campaign management experience.

Demonstrable marketing knowledge and practical experience including delivery of ROI against paid campaign targets.

Strong analytical skills, with the ability to use data to drive paid campaign optimisation.

Outstanding written and verbal communication skills, and the ability to condense complex ideas into clear insights and plans.

Excellent time management, organisation and prioritisation skills.

A confident marketer who can quickly connect commercial objectives with marketing strategies to execute paid campaigns effectively.

Creative and collaborative mindset, with the ability to quickly generate and adapt ideas to serve both product/sales and marketing goals.

Responsibilities:

Management of Google Ads, Meta Ads and LinkedIn paid campaigns focused on delivering strong ROI.

Managing and developing relationships with 3rd party paid lead generation channels such as external paid agencies, NerdWallet and Money.co.uk.

Develop and implement PPC strategies aligned with business objectives.

Manage PPC budgets to optimise ROI.

Analyse campaign data to generate insightful reports and optimise campaigns for maximum ROAS.

Collaborate with internal teams / external stakeholders to create ad copy and creatives.

Stay updated with the latest PPC trends and best practices.

Why Charles & Dean?

Private Healthcare through Vitality.

Access to Spill Mental Health Support.

Access to Octopus Money Financial Advice.

Enhanced Sick Pay.

Cycle to Work Scheme.

Company Pension.

Referral Programme.

Company Events.

Free Parking.

22 days Annual Leave, plus Birthday Day Off.

Schedule:

Monday to Friday.

Salary:

£25k - £30k.

Ability to Commute:

Stamford (a minimum of 3 days per week in the office).

Job Type: Full-time.

Pay: £25,000.00-£30,000.00 per year.

Experience:

Google Ads: 3 years (required).

Facebook Advertising: 2 years (required).

Work Location: In person.

Reference ID: Paid Media Executive - 2024.

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