Grammarly
Sr. Product Marketing Manager, Growth
Grammarly, San Francisco, California, United States, 94199
Grammarly is excited to offer aremote-first hybrid working model. Grammarly team members in this role must be based inthe United States or Canada, and, depending on business needs, they must meet in person for collaboration weeks, traveling if necessary to the hub(s) where their team is based.
Increase your chances of an interview by reading the following overview of this role before making an application.This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.About Grammarly Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.The Opportunity To achieve our ambitious goals, we're looking for a Senior Product Marketing Manager to join our core Product Marketing team. This role will be pivotal in shaping user interaction with Grammarly by developing the User Education function from the ground up. It's an opportunity to improve users' understanding and use Grammarly's features, enhancing their overall writing quality.Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming how professionals connect and collaborate, we would love to hear from you.As a Senior Product Marketing Manager, you will improve expansion and retention among our current customer base, working closely with Lifecycle Marketing, Sales, and Growth teams to establish Grammarly as the leading AI writing and communication partner.In This Role, You Will
Conduct comprehensive market research to identify expansion and retention opportunities and understand customer needs.Partner with LCM, Growth, and Customer Success to connect users with product value to improve customer retention and expansion.Develop compelling messaging with the goal of customer expansion.Develop and manage a user education program, coordinating with various stakeholders to organize and update content systematically.Create engaging and instructive written and video content that educates our users on how to get the most out of Grammarly.Build sales enablement materials.Use data to guide content strategy, ensuring materials are impactful and meet the evolving needs of our diverse user base.Qualifications
5+ years of experience in product marketing, user education, lifecycle marketing, or in a similar role in a SaaS setting, preferably covering both B2B and B2C.Has a proven track record in improving customer retention and expansion.Demonstrates exceptional writing and content creation skills, including compelling video scripts and articles primarily related to user education.Drives results with data and shows a performance-driven mentality, adept at leveraging data to determine and prioritize high-impact activities.Exhibits expert project management capabilities, especially in handling content production, updates, and distribution effectively.Facilitates cross-team collaboration and can coordinate with multiple stakeholders and their different goals.Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.Compensation And Benefits Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)Disability and life insurance options401(k) and RRSP matchingPaid parental leave20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick daysGenerous stipends (including those for caregiving, pet care, wellness, your home office, and more)Annual professional development budget and opportunities.Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. In Canada, all locations where we support employment are considered “Zone 1”.Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.United States Zone 1: $172,000 – $237,000/year (USD)Zone 2: $155,000 – $213,000/year (USD)Canada Zone 1: $154,000 – $211,000/year (CAD)For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.We encourage you to apply At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).
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Increase your chances of an interview by reading the following overview of this role before making an application.This flexible approach gives team members the best of both worlds: plenty of focus time along with in-person collaboration that fosters trust and unlocks creativity.About Grammarly Grammarly is the world’s leading AI writing assistance company trusted by over 30 million people and 70,000 teams. From instantly creating a first draft to perfecting every message, Grammarly helps people at 96% of the Fortune 500 and teams at companies like Atlassian, Databricks, and Zoom get their point across—and get results—with best-in-class security practices that keep data private and protected. Founded in 2009, Grammarly is No. 7 on the Forbes Cloud 100, one of TIME’s 100 Most Influential Companies, one of Fast Company’s Most Innovative Companies in AI, and one of Inc.’s Best Workplaces.The Opportunity To achieve our ambitious goals, we're looking for a Senior Product Marketing Manager to join our core Product Marketing team. This role will be pivotal in shaping user interaction with Grammarly by developing the User Education function from the ground up. It's an opportunity to improve users' understanding and use Grammarly's features, enhancing their overall writing quality.Grammarly’s go-to-market teams are shaping the future of workplace communication. As a member of our team, you will be crucial in expanding the use of our innovative, trustworthy AI writing tools. We strive to ensure that every organization can communicate effectively and efficiently. If you are passionate about transforming how professionals connect and collaborate, we would love to hear from you.As a Senior Product Marketing Manager, you will improve expansion and retention among our current customer base, working closely with Lifecycle Marketing, Sales, and Growth teams to establish Grammarly as the leading AI writing and communication partner.In This Role, You Will
Conduct comprehensive market research to identify expansion and retention opportunities and understand customer needs.Partner with LCM, Growth, and Customer Success to connect users with product value to improve customer retention and expansion.Develop compelling messaging with the goal of customer expansion.Develop and manage a user education program, coordinating with various stakeholders to organize and update content systematically.Create engaging and instructive written and video content that educates our users on how to get the most out of Grammarly.Build sales enablement materials.Use data to guide content strategy, ensuring materials are impactful and meet the evolving needs of our diverse user base.Qualifications
5+ years of experience in product marketing, user education, lifecycle marketing, or in a similar role in a SaaS setting, preferably covering both B2B and B2C.Has a proven track record in improving customer retention and expansion.Demonstrates exceptional writing and content creation skills, including compelling video scripts and articles primarily related to user education.Drives results with data and shows a performance-driven mentality, adept at leveraging data to determine and prioritize high-impact activities.Exhibits expert project management capabilities, especially in handling content production, updates, and distribution effectively.Facilitates cross-team collaboration and can coordinate with multiple stakeholders and their different goals.Embodies our EAGER values—is ethical, adaptable, gritty, empathetic, and remarkable.Is inspired by our MOVE principles: move fast and learn faster; obsess about creating customer value; value impact over activity; and embrace healthy disagreement rooted in trust.Is able to meet in person for their team’s scheduled collaboration weeks, traveling if necessary to the hub where their team is based.Compensation And Benefits Grammarly offers all team members competitive pay along with a benefits package encompassing the following and more:Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)Disability and life insurance options401(k) and RRSP matchingPaid parental leave20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and unlimited sick daysGenerous stipends (including those for caregiving, pet care, wellness, your home office, and more)Annual professional development budget and opportunities.Grammarly takes a market-based approach to compensation, which means base pay may vary depending on your location. Our US locations are categorized into two compensation zones based on proximity to our hub locations. In Canada, all locations where we support employment are considered “Zone 1”.Base pay may vary considerably depending on job-related knowledge, skills, and experience. The expected salary ranges for this position are outlined below by compensation zone and may be modified in the future.United States Zone 1: $172,000 – $237,000/year (USD)Zone 2: $155,000 – $213,000/year (USD)Canada Zone 1: $154,000 – $211,000/year (CAD)For more information about our compensation zones and locations where we currently support employment, please refer to this page. If a location of interest is not listed, please speak with a recruiter for additional information.We encourage you to apply At Grammarly, we value our differences, and we encourage all to apply—especially those whose identities are traditionally underrepresented in tech organizations. We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, ancestry, national origin, citizenship, age, marital status, veteran status, disability status, political belief, or any other characteristic protected by law. Grammarly is an equal opportunity employer and a participant in the US federal E-Verify program (US). We also abide by the Employment Equity Act (Canada).
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