Regional Marketing Manager - Hybrid

Our team members are at the heart of everything we do. At Cencora, we are united in our responsibility to create healthier futures, and every person here is essential to us being able to deliver on that purpose. If you want to make a difference at the center of health, come join our innovative company and help us improve the lives of people and animals everywhere. Apply today!What you will be doing

Summary:

All potential applicants are encouraged to scroll through and read the complete job description before applying.Reporting directly to the Head of Demand Generation, we are seeking a Regional Marketing Manager for North America (NORTHAM) to lead the strategic planning and execution of marketing campaigns across North America and Canada. This pivotal role also involves managing relationships between Regional Sales & Marketing Directors and the Global Marketing team. The ideal candidate should possess a robust marketing background, preferably in a business-to-business environment.Key Responsibilities:

Develop and run annual regional marketing plans for NORTHAM, aligning it with the global marketing and regional sales strategies.Implement a range of regional marketing tactics, including events, webinars, emails, and third-party initiatives, in close partnership with regional field sales management and Inside Sales.Effectively manage NORTHAM marketing budgets, ensuring consistency and advocating for responsible spending and a strong return on investment.Monitor, analyze, and report on key performance indicators (KPIs) to assess the effectiveness of regional marketing initiatives. Identify trends and extract insights from data and feedback.Maintain and expand the regional email marketing database through Pardot, ensuring the fulfillment of regional stakeholders' needs while upholding quality and engagement. Collaborate with the Senior Manager, Marketing Operations to optimize automation initiatives, including nurture and drip marketing campaigns tailored to the region.Work in tandem with the Head of Performance Marketing and agency to regionalize and localize paid search strategies.Engage with regional media partners and publishers, assisting the content team in regional media and PR opportunities.Foster collaboration with sales teams to leverage global marketing assets and execute regional initiatives to enhance customer engagement and expedite pipeline growth.Experience and Educational Requirements:

Bachelor's degree in marketing, business, or equivalent education/experience.A minimum of 4 years of marketing experience with a proven track record in planning, executing demand generation campaigns, and managing senior stakeholders.Business-to-business marketing experience is essential.Minimum Skills, Knowledge, and Ability Requirements:

Proficiency in developing marketing plans that drive commercial objectives.Understanding of inbound, digital marketing, and content marketing strategies for generating qualified leads.Familiarity with reporting and analytics, capable of using data to make informed recommendations for stakeholders.Experience in building, launching, and reporting on campaigns using CRM and marketing automation platforms.Proven track record of simultaneously developing and managing multiple marketing programs.Experience in planning and coordinating events, conferences, and exhibitions.Strong organizational, communication, stakeholder management, and project management skills.Proficiency in Microsoft Office Suite and fluency in English.Desirable:

Experience in an international role and/or business.Experience using Salesforce and Pardot.What Cencora offers We provide compensation, benefits, and resources that enable a highly inclusive culture and support our team members’ ability to live with purpose every day. In addition to traditional offerings like medical, dental, and vision care, we also provide a comprehensive suite of benefits that focus on the physical, emotional, financial, and social aspects of wellness. This encompasses support for working families, which may include backup dependent care, adoption assistance, infertility coverage, family building support, behavioral health solutions, paid parental leave, and paid caregiver leave.To encourage your personal growth, we also offer a variety of training programs, professional development resources, and opportunities to participate in mentorship programs, employee resource groups, volunteer activities, and much more.Schedule Full timeSalary Range* This Salary Range reflects a National Average for this job. The actual range may vary based on your locale. Ranges in Colorado/California/Washington/New York State-specific locations may be up to 10% lower than the minimum salary range, and 12% higher than the maximum salary range.Equal Employment Opportunity Cencora is committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, genetic information, national origin, age, disability, veteran status or membership in any other class protected by federal, state or local law. The company’s continued success depends on the full and effective utilization of qualified individuals. Therefore, harassment is prohibited and all matters related to recruiting, training, compensation, benefits, promotions and transfers comply with equal opportunity principles and are non-discriminatory.Cencora is committed to providing reasonable accommodations to individuals with disabilities during the employment process which are consistent with legal requirements. If you wish to request an accommodation while seeking employment, please call 888.692.2272 or email hrsc@amerisourcebergen.com. We will make accommodation determinations on a request-by-request basis. Messages and emails regarding anything other than accommodations requests will not be returned.

#J-18808-LjbffrRemote working/work at home options are available for this role.