Aviation Marketing Associate 1 - 13284

Overview

Below covers everything you need to know about what this opportunity entails, as well as what is expected from applicants.We are seeking a full-time

Aviation Marketing Associate 1

in our Olathe, KS location. In this role, you will be responsible for leveraging a thorough and in-depth knowledge of Aviation products and marketing needs to primarily lead specific aspects for creation, facilitation, and execution of marketing requirements for Garmin's Aviation business segment.Essential FunctionsContribute to delivering creative and high-impact content for print, video, web, email, and social marketing as well as for press releases, marketing memos in conjunction with product launches, product updates, and partner requirementsExecute aviation marketing strategies in collaboration with Aviation Marketing ManagerAssist with creative vision for technical marketing deliverablesLeverage and/or manage elements of aviation digital assets in Garmin Digital Asset Management systemDevelop and gain consensus on the best approach to producing marketing assetsCoordinate supporting activities required to produce assets within schedule requirementsEnsure accuracy of assets via own expertise and/or through the approval of a technical expertContribute to the development of Garmin Aviation's marketing and communications strategyCollaborate with Sales, Marketing, Engineering, Garmin business segment leaders, and external partners regarding marketing assets and marketing activitiesDigital Marketing Specific:Create digital assets by generating compelling product screens, product photography, illustrations, lifestyle imagery, and more for use across marketing materials like web, social media, brochures, packaging, advertising, and by industry partnersProduce a digital asset kit in advance of new product announcements for Garmin partners to accessEnsure all marketing images are timely accessible, continually relevant, and well-organized within the Garmin Digital Asset Management SystemWeb Marketing Specific:Develop and maintain marketing-specific product specifications and product compatibilitiesManage the development/maintenance of all aviation web pages and execute real-time editsSet up, maintain, and organize product information, pricing, and specifications for the web including flags for products for display, preparing product specifications, and sorting products in the web storeManage search optimization and search advertising for aviation products as well as collect and analyze data to evaluate existing web activityAdvertising Marketing Specific:Facilitate billing and advertising placements with customersAssist with identifying, soliciting, and cultivating sales and upsell opportunities with potential advertisers for achieving established sales revenue and growth goalsConduct internal/external marketing presentations, assist Marketing/Sales staff for all product-related needs, and attend industry tradeshows/meetings/other events as requiredBasic QualificationsBachelor's Degree in Business, Marketing, or related field

AND

a minimum of 1 year sales or marketing experienceMust possess current pilot certification or more than 2 years of demonstrated and applicable experience in the aviation industryExperience with graphical editing using Photoshop, InDesign, or equivalentMust be positive, detail/quality-oriented, organized, analytical, team-oriented, and a driven problem solver, multi-tasker, and self-starter with the ability to prioritize and lead in a fast-paced environmentEqual Opportunity Employer - minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity

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