Global Licensing and Franchise Marketing Manager

Global Licensing and Franchise Marketing Manager

Full-timeJob Description

The information below covers the role requirements, expected candidate experience, and accompanying qualifications.As a Marketing Manager specializing in Americas Franchise Partnership and Global Licensing, you will play a crucial role in advancing our brands' market presence and driving business growth. Your responsibilities will encompass managing marketing activities related to regional franchise partners and global product licensing.Primary relationships will be with our external Global Licensed Partners, Americas Franchise Partners, our internal Global Marketing & Creative teams and the Global Business Development Team.This job is located at our Global Home Office in Columbus, Ohio.What Will You Be Doing?Overall:Act as main marketing contact for Americas Franchise and Global Product Licensing partners.Collaborate with internal stakeholders, advocating on behalf of external partners to craft creative solutions to meet their business needs within our brand guardrails and creative capacity.Manage campaign asset coordination & organization between internal cross-functional partners & external partners to ensure all campaign launch dates are met.Clearly communicate global brand marketing plans and initiatives to external partners to ensure that they are empowered and equipped to translate (as applicable) to their markets and channels.Responsible for communicating with internal stakeholders, ensuring visibility, and gaining sign off where relevant.Partner with Franchise partners to develop and deliver seasonal marketing plans to achieve their business objectives while maintaining our brand guidelines and global brand consistency.Partner with internal merchant teams to ensure connectivity with product priorities and MKT campaigns, with an eye towards maintaining globally consistent, regional relevant brand expressions.Thought leader and steward on how to equip the Franchise team to execute custom creative content within our brand guardrails, in partnership with Global Creative leaders.Partner closely with internal operations to align on internal creative approvals/direction/consulting for all locally created content.Responsible for signing off on all marketing, ensuring activity is brand right and consistent with contractual obligations.Position yourself as an internal expert on the franchise business to internal stake-holders, while acting as a trusted advisor and brand steward to the franchise partner.Global Product Licensing:Manage marketing activities related to global licensing agreements, ensuring brand integrity and consistency across diverse markets.Collaborate with licensing partners to develop and implement co-branded marketing campaigns that resonate with the target audience.Act as a thought-leader to Global Business teams in crafting agreements and on-boarding new partners.Conduct ongoing competitor analysis and tracking.What Do You Need To Bring?Bachelor’s Degree in Marketing or equivalent, Advertising or related field or related experience6+ years of Franchise channel/wholesale/global licensing experience, with evidence of having delivered 360° brand campaigns via Wholesale & Franchise partnersExperience having worked in a fast paced, multi-channel, retail environmentRelevant experience in working with Licensed and Franchise partners with an understanding of what it takes to build relationships & successful brand campaigns in these channelsResilient, comfortable with ambiguity & will thrive in a fast-paced, fluid retail environmentPassion for the customer and an innate curiosityConfidence in presenting and speaking to all levelsOur CompanyAbercrombie & Fitch Co. (A&F Co.) is a global retailer of five iconic, omnichannel lifestyle brands catering to the kid through millennial customer: Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks and Social Tourist. At A&F Co., we’re here for our associates, customers and communities on the journey to being and becoming who they are – and because no journey is the same, we strive to create an inclusive culture, where everyone is free to share ideas.Our ValuesWe lead with purpose and always put our people first, which is evidenced by our Great Place to Work Certification, as well as being a 2021 recipient of Fortune’s Best Workplaces in Retail, and named a Best Place to Work for LGBTQ+ Equality by the Human Rights Campaign for 16 consecutive years. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.What You'll GetAs an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F is committed to providing simple, competitive, and comprehensive benefits that align with our Company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:401(K) savings plan with company matchFlexible spending accountsMedical, dental, and vision insuranceLife and disability insuranceAssociate assistance programPaid parental and adoption leaveAccess to fertility and adoption benefits through CarrotAccess to mental health and wellness app, HeadspacePaid Caregiver LeavePaid time off & one paid volunteer day per year, allowing you to give back to your communityWork from anywhere (Mondays and Fridays are “work from anywhere” days for most roles & six work from anywhere weeks per year)Seven associate wellness half days per yearOnsite fitness centerMerchandise discount on all of our brandsOpportunities for career advancement, we believe in promoting from withinAccess to multiple Associate Resource GroupsGlobal team of people who will celebrate you for being YOU!ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER

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