Wright State University
Associate Vice President, University Communications and Marketing
Wright State University, Dayton, Ohio, United States, 45424
Department:
Office of MarketingJob Purposes:
All potential applicants are encouraged to scroll through and read the complete job description before applying.The Associate Vice President (AVP) of University Communications and Marketing is a senior leader at Wright State University providing the vision, strategy, and oversight for all marketing and communications functions. This role serves as the chief spokesperson for the University and is a member of the President's Council. Reporting to the Vice President for Enrollment Management, the AVP of University Communications and Marketing brings a strategic, proactive approach to aligning the unit and its work with key strategic university priorities; telling the University's story in a compelling way; raising its profile; and supporting the students it serves. A collaborative, collegial leader, the AVP is responsible for motivating and empowering a team of approximately 20 marketing and communications professionals and building on the strengths of the current operation to support and enhance a unit that is sought out and relied upon by campus partners.Data-driven, results-oriented, and an active and engaged leader, the AVP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation, focus on key institutional priorities that enhance and support recruitment, retention, and the institution's reputation, and evaluate progress toward key performance indicators. This role has accountability for four primary areas: (1) communications, which includes public relations, the newsroom, institutional communications and messaging, and executive communications; (2) brand identity and visual strategy, which includes print and digital design, digital marketing, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, marketing and communication planning, content development, social media, and client engagement; and (4) web and environmental strategy, which includes oversight and accountability for all aspects of the University's web domain, management and execution of the institutional strategy for wright.edu, oversight of the utilization and approach of environmental graphics to enhance the University's campuses and overarching brand, and data analysis and reporting for both.The AVP of Marketing and Communications advises executive leadership, senior staff, vice presidents, deans, and department leadership on a variety of communications matters. A highly visible role, the AVP of Marketing and Communications should exhibit strong communication skills and presence, as well as impeccable integrity, judgment, and diplomacy.Required Qualifications:
Bachelor's degreeAt least 10 years of experience, with advancing levels of leadership, in a marketing or communications operationDemonstrated ability to build upon an existing marketing and communications operation, evaluating its strengths, identifying opportunities for improvement, setting a vision for the future, and guiding teams through changes to structure and processes.Proven management skills in establishing a team and goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements. An approach to management that leads by example, bringing out the best in team members and yielding pride, ownership, and a sense of team effort. Experience with performance management.Ability to build relationships with a wide range of constituents from diverse backgrounds.Comprehensive understanding of marketing, branding, and communications processes from creative conceptualization to implementation.Demonstrated success developing and implementing branding and marketing strategies.Expert knowledge of traditional, digital, and emerging media; understanding of how to leverage different platforms to support institutional goals and priorities.Experience in strategic communications, public relations, reputation management, and internal communications.Experience working with media outlets and generating positive media coverage.Experience with data analytics and an aptitude for using data and metrics to guide decision-making; the ability to help teams embrace a data-driven approach.Superb communication skills and the ability to address challenges with poise and diplomacy. Excellent public speaking abilities and the ability to communicate effectively and persuasively to diverse groups of internal and external constituencies.Outstanding management, operational, and planning skills, including the ability to ensure multiple projects move forward simultaneously.Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives.Ability to understand and consistently ensure compliance with University policies and procedures, state and federal rules and regulations, as well as high ethical standardsEssential Functions and percent of time:
Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation and simultaneously improves processes, evolves and enhances the Wright State brand, increases efficiencies, and aligns with the University's strategic priorities of Recruitment, Retention, and Relationships.Lead a centralized marketing and communications team of approximately 20 professionals while ensuring strong collaboration with colleagues within Wright State's 7 schools and colleges and various campus departments and offices.Set unit priorities and manage resources accordingly, with a focus on supporting and enhancing enrollment strategies, philanthropic activity, and institutional reputation.Ensure cohesive messaging and brand identity that extends across all media and communications platforms, supports the needs of key constituencies, and advances the goals of the University.Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs.Provide reports and analysis to University leadership and the Board of Trustees, as requested.Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure.
#J-18808-Ljbffr
Office of MarketingJob Purposes:
All potential applicants are encouraged to scroll through and read the complete job description before applying.The Associate Vice President (AVP) of University Communications and Marketing is a senior leader at Wright State University providing the vision, strategy, and oversight for all marketing and communications functions. This role serves as the chief spokesperson for the University and is a member of the President's Council. Reporting to the Vice President for Enrollment Management, the AVP of University Communications and Marketing brings a strategic, proactive approach to aligning the unit and its work with key strategic university priorities; telling the University's story in a compelling way; raising its profile; and supporting the students it serves. A collaborative, collegial leader, the AVP is responsible for motivating and empowering a team of approximately 20 marketing and communications professionals and building on the strengths of the current operation to support and enhance a unit that is sought out and relied upon by campus partners.Data-driven, results-oriented, and an active and engaged leader, the AVP will have experience building and maintaining an efficient team structure that can manage workflow and processes effectively from conceptualization to implementation, focus on key institutional priorities that enhance and support recruitment, retention, and the institution's reputation, and evaluate progress toward key performance indicators. This role has accountability for four primary areas: (1) communications, which includes public relations, the newsroom, institutional communications and messaging, and executive communications; (2) brand identity and visual strategy, which includes print and digital design, digital marketing, photography, and videography; (3) marketing strategy and audience engagement, which includes campaign development, marketing and communication planning, content development, social media, and client engagement; and (4) web and environmental strategy, which includes oversight and accountability for all aspects of the University's web domain, management and execution of the institutional strategy for wright.edu, oversight of the utilization and approach of environmental graphics to enhance the University's campuses and overarching brand, and data analysis and reporting for both.The AVP of Marketing and Communications advises executive leadership, senior staff, vice presidents, deans, and department leadership on a variety of communications matters. A highly visible role, the AVP of Marketing and Communications should exhibit strong communication skills and presence, as well as impeccable integrity, judgment, and diplomacy.Required Qualifications:
Bachelor's degreeAt least 10 years of experience, with advancing levels of leadership, in a marketing or communications operationDemonstrated ability to build upon an existing marketing and communications operation, evaluating its strengths, identifying opportunities for improvement, setting a vision for the future, and guiding teams through changes to structure and processes.Proven management skills in establishing a team and goal-oriented environment that empowers staff, fosters professional development, and celebrates achievements. An approach to management that leads by example, bringing out the best in team members and yielding pride, ownership, and a sense of team effort. Experience with performance management.Ability to build relationships with a wide range of constituents from diverse backgrounds.Comprehensive understanding of marketing, branding, and communications processes from creative conceptualization to implementation.Demonstrated success developing and implementing branding and marketing strategies.Expert knowledge of traditional, digital, and emerging media; understanding of how to leverage different platforms to support institutional goals and priorities.Experience in strategic communications, public relations, reputation management, and internal communications.Experience working with media outlets and generating positive media coverage.Experience with data analytics and an aptitude for using data and metrics to guide decision-making; the ability to help teams embrace a data-driven approach.Superb communication skills and the ability to address challenges with poise and diplomacy. Excellent public speaking abilities and the ability to communicate effectively and persuasively to diverse groups of internal and external constituencies.Outstanding management, operational, and planning skills, including the ability to ensure multiple projects move forward simultaneously.Experience creating operational efficiencies, managing budgets, and allocating resources to meet department objectives.Ability to understand and consistently ensure compliance with University policies and procedures, state and federal rules and regulations, as well as high ethical standardsEssential Functions and percent of time:
Set the vision for, design, and implement an overarching, data-driven marketing and communications plan that proactively builds on the strengths of the current operation and simultaneously improves processes, evolves and enhances the Wright State brand, increases efficiencies, and aligns with the University's strategic priorities of Recruitment, Retention, and Relationships.Lead a centralized marketing and communications team of approximately 20 professionals while ensuring strong collaboration with colleagues within Wright State's 7 schools and colleges and various campus departments and offices.Set unit priorities and manage resources accordingly, with a focus on supporting and enhancing enrollment strategies, philanthropic activity, and institutional reputation.Ensure cohesive messaging and brand identity that extends across all media and communications platforms, supports the needs of key constituencies, and advances the goals of the University.Use quantitative and qualitative data to evaluate the success and effectiveness of marketing and communications initiatives and campaigns with target audiences on an ongoing basis. Adjust strategies and tactics as necessary to meet long-term objectives, annual goals, and KPIs.Provide reports and analysis to University leadership and the Board of Trustees, as requested.Evaluate and, as appropriate, make changes to improve marketing and communications processes, workflows, and organizational structure.
#J-18808-Ljbffr