The Op
Digital Marketing Specialist
The Op, Carlsbad, California, United States, 92009
Pay Type: per year Benefits: Medical, Dental, Vision, 401k match, Generous Holiday and Vacation, plus more!
Make your application after reading the following skill and qualification requirements for this position.Full-time Digital Marketing Specialist position available with Carlsbad, CA-based board game company.Salary Range:
$55,000 - $65,000Reports to:
Marketing Services ManagerStatus : Full-timeLocation : On-site preferredSummary:
The Digital Marketing Specialist is a savvy digital marketer with a proven ability to run multi-channel paid media campaigns as well as lead overall digital marketing initiatives as it relates to website, email, and social media. This individual will manage and oversee all paid traffic initiatives, consumer-facing email campaigns, develop strategies, run tests, analyze campaign results, and implement optimizations.Interaction:
Interface with key department personnel: Marketing, New Business, Creative, Product Brand Management, Sales, Customer Support and IT. Work with outside parties including licensors, advertisers, sponsors, media, agencies, and consultants.Priority Ranking:Digital Advertising - strategize, build, and optimize digital advertising efforts across appropriate platforms to amplify The Op Games' products and priorities.Digital Marketing - Oversee and manage various digital marketing efforts including, but not limited to, strategizing, monitoring, collecting, and reporting on omnichannel platforms.Provide Support for the Marketing Services Team and Product Marketing Team - work closely with others in the department to ensure efforts across social media, website, and consumer/retail email distribution are conducive to overall product marketing strategy.Responsibilities:Manage other digital marketing efforts including, but not limited to, email marketing, omnichannel/retail marketing, and website/ecommerce supportDefine budget and CPA thresholds for all campaignsDevelop, manage, and optimize retargetingFind and implement new opportunities in search, social, lead generation, SMS, email, and display advertisingA/B testing across multiple channelsDevelop and maintain KPI reportingWork with other members of the team to ensure the paid strategy complements and amplifies all marketing initiativesGeneral Marketing Support:Other support as assigned including, but not limited to: assisting the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks.Time Distribution:60% Digital Advertising Implementation (planning, building, optimization)20% Analytics & Reporting15% General Marketing5% MeetingsQualifications :Minimum 3+ years of marketing experience, with a proven track record in team management.Digital advertising including social media and search paid advertising platforms (META, TikTok, Google Ads, Amazon, Walmart, etc.)Experience with analytics suites (Google Analytics, Facebook Analytics, Google Search Console, etc.)Website management and CMS platforms (Wordpress, Shopify)Running A/B, multivariate testsRequired Skills:Proven working experience in digital marketing, particularly within the industryDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics.)Working knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesJob Requirements:Strong leadership skills and ability to provide direction.Excellent written and verbal communication skills.Detail oriented and self-motivated.Excellent time management and organization skills.Learns quickly and able to change in fast paced environment with ability to handle the pressure of meeting tight deadlines.~95% onsite, 5% travel.Preferred Job/Industry Experience:Knowledge of collectible, toy, or board game industry preferred.Knowledge of pop culture (film, TV, comic book, graphic novel, anime, video game, tabletop game, literature, toys, collectibles) r
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Make your application after reading the following skill and qualification requirements for this position.Full-time Digital Marketing Specialist position available with Carlsbad, CA-based board game company.Salary Range:
$55,000 - $65,000Reports to:
Marketing Services ManagerStatus : Full-timeLocation : On-site preferredSummary:
The Digital Marketing Specialist is a savvy digital marketer with a proven ability to run multi-channel paid media campaigns as well as lead overall digital marketing initiatives as it relates to website, email, and social media. This individual will manage and oversee all paid traffic initiatives, consumer-facing email campaigns, develop strategies, run tests, analyze campaign results, and implement optimizations.Interaction:
Interface with key department personnel: Marketing, New Business, Creative, Product Brand Management, Sales, Customer Support and IT. Work with outside parties including licensors, advertisers, sponsors, media, agencies, and consultants.Priority Ranking:Digital Advertising - strategize, build, and optimize digital advertising efforts across appropriate platforms to amplify The Op Games' products and priorities.Digital Marketing - Oversee and manage various digital marketing efforts including, but not limited to, strategizing, monitoring, collecting, and reporting on omnichannel platforms.Provide Support for the Marketing Services Team and Product Marketing Team - work closely with others in the department to ensure efforts across social media, website, and consumer/retail email distribution are conducive to overall product marketing strategy.Responsibilities:Manage other digital marketing efforts including, but not limited to, email marketing, omnichannel/retail marketing, and website/ecommerce supportDefine budget and CPA thresholds for all campaignsDevelop, manage, and optimize retargetingFind and implement new opportunities in search, social, lead generation, SMS, email, and display advertisingA/B testing across multiple channelsDevelop and maintain KPI reportingWork with other members of the team to ensure the paid strategy complements and amplifies all marketing initiativesGeneral Marketing Support:Other support as assigned including, but not limited to: assisting the marketing team with planning, brainstorming, budgeting, presentations, events, trade shows, customer service, proofing, file organization, meeting note-taking, and other support tasks.Time Distribution:60% Digital Advertising Implementation (planning, building, optimization)20% Analytics & Reporting15% General Marketing5% MeetingsQualifications :Minimum 3+ years of marketing experience, with a proven track record in team management.Digital advertising including social media and search paid advertising platforms (META, TikTok, Google Ads, Amazon, Walmart, etc.)Experience with analytics suites (Google Analytics, Facebook Analytics, Google Search Console, etc.)Website management and CMS platforms (Wordpress, Shopify)Running A/B, multivariate testsRequired Skills:Proven working experience in digital marketing, particularly within the industryDemonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaignsExperience in optimizing landing pages and user funnelsExperience with A/B and multivariate experimentsSolid knowledge of website and marketing analytics tools (e.g., Google Analytics, Facebook Analytics.)Working knowledge of ad serving toolsExperience in setting up and optimizing PPC campaigns on all major search enginesJob Requirements:Strong leadership skills and ability to provide direction.Excellent written and verbal communication skills.Detail oriented and self-motivated.Excellent time management and organization skills.Learns quickly and able to change in fast paced environment with ability to handle the pressure of meeting tight deadlines.~95% onsite, 5% travel.Preferred Job/Industry Experience:Knowledge of collectible, toy, or board game industry preferred.Knowledge of pop culture (film, TV, comic book, graphic novel, anime, video game, tabletop game, literature, toys, collectibles) r
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