Product Marketing Manager, AFPB Brand & Marketing Team_

DescriptionDo you want to be part of the Amazon Grocery history? Do you want to be in the intersection of innovation with our Omni-channel expansion, and Private Brands? Do you like start-up builder orgs and drive scale? Then this is the place for you!What is the role? The Amazon Fresh Private Brands team is seeking a customer obsessed Digital Content Manager to support merchandising and tactical execution for three of our fastest growing brands. This person must be able to communicate with customer effectively online through careful development of online creative. While we have a process to develop customer facing content, we are seeking someone to help us scale our processes by inventing and simplifying. You will innovate on behalf of the customer, dive deep into what works and what doesn't, and have a strong bias for action to drive awareness of our brands and provide value to our customers.Key job responsibilities- Developing all of our brands detail pages including A+ content- Activate demand driving tactics with our online partners- Manage search keywords across 100+ products in a scalable manner- Identify repetitive actions in our day to day and recommend ways to scale and increase bandwidth- Execute and steward product marketing initiatives with clear objectives, priorities, measurement and deliverables- Understand, measure and evaluate how your initiatives impact customer experience (e.g., awareness/ consideration, revenue, product/feature adoption/onboarding, customer journeys, message clarity, lead generation, reduce pain point/friction, brand perception/ affinity, etc.) and business outcomes (e.g., sales, usage, customer acquisition/retention, lead generation, etc.)A day in the lifeWho are we seeking? This is a great role for someone who is passionate about working on consumer-facing products, thrives in an entrepreneurial environment and is experienced in online content management. This is a new business so the right candidate can work independently and will want to roll up their sleeves and will be comfortable working across functions and organizational boundaries.Amazon offers a full range of benefits that support you and eligible family members, including domestic partners and their children. Benefits can vary by location, the number of regularly scheduled hours you work, length of employment, and job status such as seasonal or temporary employment. The benefits that generally apply to regular, full-time employees include:1. Medical, Dental, and Vision Coverage2. Maternity and Parental Leave Options3. Paid Time Off (PTO)4. 401(k) PlanLearn more about our benefits here: mazon.jobs/en/internal/benefits/us-benefits-and-stockAbout the teamCurious about our org? We are the Amazon Fresh Private Brands team. Our role is to develop Amazon Fresh Private Brands for Fresh stores and Fresh Online Delivery. We are still in the early days of the business and there is no playbook! We are seeking individuals that have a start-up mentality to enable the team to scale, connect the dots, look around corners, and continuously search for data-driven solutions to improve the product.Basic Qualifications- 4+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion- Experience managing and measuring marketing performance in various channelsPreferred Qualifications- Experience managing external partners to develop marketing programs- Experience presenting ideas to various levels of an organization to gain support for initiativesAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit mazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit boutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.