Field Marketing Manager (Must have ABM or B2B2C experience!)

Our client, a well-known insurance group, is looking for a Field Marketing Manager with ABM (account-based marketing) and/or B2B2C experience to join their team full time.This role requires you to be onsite 3 days per week in the NYC, Holmdel, NJ or Boston, MA office. This role will require 10% travel to regional in-person meetings and trade shows.In this role, the Field Marketing Manager will be responsible for collaborating with sales, client management and training teams, service technology, digital customer experience, product teams, and digital content marketing teams to develop and implement omnichannel marketing strategies that enable field employees to best understand, present and sell the company's offerings.Specific responsibilities include:- Develop and implement results-oriented marketing plans across a variety of marketing channels, including digital, account-based marketing, and events, to generate demand for high-quality broker experiences - Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders- Ensure successful ROI-focused planning, implementation, and execution of marketing plans across the full range of marketing channels - Use strategic thinking to provide marketing leadership that develops and executes omnichannel campaigns and achieve short and long-term goals and generate buy-in and support for marketing programs from the sales team- Communicate quickly and clearly all relevant marketing activities and tools to stakeholders; collect regular feedback- Identify, develop, implement, and improve sales enablement tools, programs, and training to increase sales rep productivity and business results- Inform and train internal teams, sales reps, and customer-facing staff on marketing programs and sales enablement tools- Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers- Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs).- Use strong storytelling skills to create new ideas/approaches that enhance communication of key messages in sales presentationsIn order to be considered for the Field Marketing Manager role, you must have:- Experience in sales enablement, ABM and/or B2B2C marketing, either agency side or in-house- Experience with B2B/B2B2C or complex multi-step sales field/regional marketing and sales enablement.- Strong background of developing and driving B2B2C multi-channel field marketing programs with tangible results; Experience with customer segmentation- Proven ability to translate business objectives into marketing campaigns (that may include one-to-many Account-Based Marketing (ABM) programs) with proven results against goals- Experienced with developing campaign hypotheses, analyzing campaign data, and coming to conclusions quickly to keep programs moving forward toward goal- Able to drive alignment between marketing, product, and sales to further business growth, and form relationships to accomplish work across business functions- Strong understanding of digital products and how they impact customer experience- Excellent communication skills; Presence and comfort collaborating and communicating with subject matter experts, senior team leaders, and executives- Experience with tools like Seismic and ABM platforms like Demand BaseGenerous benefits package include:- Medical, dental and vision- Disability and life insurance- 401k and retirement planning- Unlimited PTO- And more!A dynamic and creative environment with the challenges in accelerating technology and innovation in a secure and compliant wayCompetitive compensationExcellent medical, dental, supplemental health, life and vision coverage for you and your dependents with no wait periodLife and disability insuranceA great 401(k) with matchTuition assistance, paid parental leave and backup family careFlexible time off, dress code, and work location policies to balance your work and life in the ways that suits you bestSubmit resume (and samples if applicable) to: Jennifer.Scott@jobalert.creativecircle.comCreative Circle is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, or any other characteristic protected by law. Creative Circle will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you need a reasonable accommodation in the application process, please contact your Recruiter (the person you'll be interviewing with) or a member of our Human Resources team to make arrangements.PDN-9c8a6cae-09f9-45e6-893c-ccd1f326520d

Minimum Salary: 15 Maximum Salary: 15 Salary Unit: Other