Humana
Product Marketer, CarePlus
Humana, Carson City, Nevada, us, 89702
Become a part of our caring community and help us put health first
At CarePlus Health Plans, a subsidiary of Humana, we treat Florida Medicare beneficiaries with care. CarePlus provides Medicare Advantage plans to members across 21 Florida counties, including a large focus on dual-eligible plans for members who have both Medicare and Medicaid. CarePlus' growing Marketing team is searching for an engaged and analytic-minded marketer, writer, and communicator who is passionate to help build and update our sales enablement library of marketing flyers, brochures, presentations, and training guides while building relationships with key stakeholders through positive and proactive communication. This is a nationwide remote role.
As the Product Marketer 2 you will report to a Lead of the CarePlus Marketing team and working side-by-side with another product marketer. You will be responsible for drafting or updating copy documents and versioning grids, ensuring compliance with the Centers for Medicare & Medicaid Services (CMS), communicating with our design team on creative output, uploading materials to the appropriate channels, and increasing utilization and satisfaction from our sales teams. Your contribution will directly contribute to the prospecting efforts, membership acquisition, and retention capabilities of our agents and brokers.
Key Role Functions
Help build and manage a roadmap of yearly marketing materials needed to support our agents and brokers with our annually updated suite of products, especially during Medicare's Annual Enrollment Period
Draft brochures, flyers, greeting cards, video scripts, social media posts, and similar - and oversee production through design production, compliance checks, and uploads
Build short guides, one-pagers, and PowerPoint slides to help equip our Humana/CarePlus agents and brokers with information that's unique for CarePlus
Contribute to the content and strategic planning of our yearly enrollment book, including analyzing trends, estimating print quantities, mapping versions across markets, communicating key deadlines, and developing content
You'll really impress us if you're...
Passionate about marketing and have marketing experience and/or education
A natural content developer with a knack for writing and editing, and a creative eye
Familiar with generative AI, but equally able to ideate and create on your own
Data-driven and excited to analyze trends to inform strategic decisions
Highly organized with an ability to prioritize tasks and manage projects from start to finish
A team player who enjoys collaborating and wearing multiple hats to get the job done
Friendly and communicative in order to build relationships, discuss ideas, and collectively achieve even better results
Familiar with our Florida service areas; based in South Florida or the Tampa area is a plus
Bilingual English and Spanish is a plus
Use your skills to make an impact
Required Qualifications
Bachelor's degree in marketing, communications, business or equivalent related work experience
2+ years of business communications, marketing strategy, digital marketing and/or media marketing experience
Positive track record of driving customer engagement with new products, services, and/or experiences
Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence
Expert knowledge and use of marketing frameworks
Strategically oriented, critical thinker, resourceful, influential, problem solver
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes
Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through
Must be able to consistently work Eastern Standard Time (EST) hours, generally 8 a.m. to 5 p.m. (M-F)
Preferred Qualifications
Based in South Florida or the Tampa area
Bilingual English and Spanish
Familiar with Adobe products
Experience working in the health care industry
Experience in performance marketing
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
About CarePlus Health Plans: CarePlus Health Plans is a recognized leader in healthcare delivery that has been offering Medicare Advantage health plans in Florida over 23 years. CarePlus strives to help people with Medicare, or both Medicare and Medicaid, achieve their best possible health and wellness through plans with benefits and services they care about. As a wholly owned subsidiary of Humana, CarePlus currently serves Medicare beneficiaries throughout 21 Florida counties.About Humana: Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.
At CarePlus Health Plans, a subsidiary of Humana, we treat Florida Medicare beneficiaries with care. CarePlus provides Medicare Advantage plans to members across 21 Florida counties, including a large focus on dual-eligible plans for members who have both Medicare and Medicaid. CarePlus' growing Marketing team is searching for an engaged and analytic-minded marketer, writer, and communicator who is passionate to help build and update our sales enablement library of marketing flyers, brochures, presentations, and training guides while building relationships with key stakeholders through positive and proactive communication. This is a nationwide remote role.
As the Product Marketer 2 you will report to a Lead of the CarePlus Marketing team and working side-by-side with another product marketer. You will be responsible for drafting or updating copy documents and versioning grids, ensuring compliance with the Centers for Medicare & Medicaid Services (CMS), communicating with our design team on creative output, uploading materials to the appropriate channels, and increasing utilization and satisfaction from our sales teams. Your contribution will directly contribute to the prospecting efforts, membership acquisition, and retention capabilities of our agents and brokers.
Key Role Functions
Help build and manage a roadmap of yearly marketing materials needed to support our agents and brokers with our annually updated suite of products, especially during Medicare's Annual Enrollment Period
Draft brochures, flyers, greeting cards, video scripts, social media posts, and similar - and oversee production through design production, compliance checks, and uploads
Build short guides, one-pagers, and PowerPoint slides to help equip our Humana/CarePlus agents and brokers with information that's unique for CarePlus
Contribute to the content and strategic planning of our yearly enrollment book, including analyzing trends, estimating print quantities, mapping versions across markets, communicating key deadlines, and developing content
You'll really impress us if you're...
Passionate about marketing and have marketing experience and/or education
A natural content developer with a knack for writing and editing, and a creative eye
Familiar with generative AI, but equally able to ideate and create on your own
Data-driven and excited to analyze trends to inform strategic decisions
Highly organized with an ability to prioritize tasks and manage projects from start to finish
A team player who enjoys collaborating and wearing multiple hats to get the job done
Friendly and communicative in order to build relationships, discuss ideas, and collectively achieve even better results
Familiar with our Florida service areas; based in South Florida or the Tampa area is a plus
Bilingual English and Spanish is a plus
Use your skills to make an impact
Required Qualifications
Bachelor's degree in marketing, communications, business or equivalent related work experience
2+ years of business communications, marketing strategy, digital marketing and/or media marketing experience
Positive track record of driving customer engagement with new products, services, and/or experiences
Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies
Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications
Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence
Expert knowledge and use of marketing frameworks
Strategically oriented, critical thinker, resourceful, influential, problem solver
Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes
Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through
Must be able to consistently work Eastern Standard Time (EST) hours, generally 8 a.m. to 5 p.m. (M-F)
Preferred Qualifications
Based in South Florida or the Tampa area
Bilingual English and Spanish
Familiar with Adobe products
Experience working in the health care industry
Experience in performance marketing
Additional Information/Requirements
To ensure Home or Hybrid Home/Office employees' ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
Satellite, cellular and microwave connection can be used only if approved by leadership
Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security-both today and in the future, including:
Health benefits effective day 1
Paid time off, holidays, volunteer time and jury duty pay
Recognition pay
401(k) retirement savings plan with employer match
Tuition assistance
Scholarships for eligible dependents
Parental and caregiver leave
Employee charity matching program
Network Resource Groups (NRGs)
Career development opportunities
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana's secure website.
Scheduled Weekly Hours
40
Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.$63,400 - $87,400 per yearThis job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and/or individual performance.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, 'Humana') offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.
About us
About CarePlus Health Plans: CarePlus Health Plans is a recognized leader in healthcare delivery that has been offering Medicare Advantage health plans in Florida over 23 years. CarePlus strives to help people with Medicare, or both Medicare and Medicaid, achieve their best possible health and wellness through plans with benefits and services they care about. As a wholly owned subsidiary of Humana, CarePlus currently serves Medicare beneficiaries throughout 21 Florida counties.About Humana: Humana Inc. (NYSE: HUM) is committed to putting health first - for our teammates, our customers, and our company. Through our Humana insurance services, and our CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health - delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or veteran status. It is also the policy of Humana to take affirmative action to employ and to advance in employment, all persons regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https://www.humana.com/legal/accessibility-resources?source=Humana_Website.