JOANN Stores
Supervisor, Digital Marketing Planning
JOANN Stores, Cleveland, Ohio, us, 44101
SUMMARY
The Digital Marketing Planning Supervisor will lead the planning and execution of emails, SMS (text messaging) and marketing campaigns related to the execution and achievement of financial results. This role will oversee and update the email marketing calendar, daily wireframes, and manage our external vendor for the bi-weekly digital direct mail (DM). This position will collaborate with the Digital Optimization team to identify opportunities that will improve customer experience and align communication across channels. This role will also work in partnership with campaign managers on campaign emails. The Supervisor requires staying up to date on best practices and continual learning of brand priorities, opportunities and challenges, as well as adapting to ongoing consumer insights in a fast-evolving digital channel.
Leads the email content and calendar flow for marketing, campaign, HR, Ops, and miscellaneous production jobs. Serve in a supervisory role overseeing Digital Marketing Planners, SMS (text messaging) calendar and content, the bi-weekly digital direct mail, and future digital direct mail solutions. This role reviews wireframes and other creative requests, proofs assets, and QAs for accuracy.
JOB DUTIESOwn and execute email & SMS planning. Email content will drive sales and improve open and click-thru rates.
Reviews wireframes, SMS, and other digital requests, and proofs for accuracy prior to launch.Collaborates with cross-functional business partners, merchandising teams, and creative to plan and execute email.Promotes best practices for email and SMS and applies them for the best customer experience.
Owns relationship and manages external vendor to strategize and align on goals and opportunities for the bi-weekly digital direct mail.
Strategizes with manager to deliver clear communication, solve issues, and meet deadlines.
Collaborate with the Digital Optimization & CRM teams to identify opportunities that will improve customer experience and align communication across channels.
Work with CRM to analyze and communicate results.Provide recommendations to cross-functional partners for improvement.
Manage and develop a team of Digital Planners that are responsible for planning and executing emails and SMS (text messaging).
Provides leadership, training and coaching to develop teams' skills and performance over time.
SUPERVISORY RESPONSIBILITIES
Direct supervisory responsibility over a digital marketing team and conducts performance management.
EDUCATION & EXPERIENCE
Education Minimum: Bachelor's Degree in Marketing, Merchandising, Business, or Communication
Education Preferred: MBA/ Degree in Marketing, Merchandising, Business, or Communication
Experience Minimum: 5+ years of experience in Retail, Marketing, Digital, or Merchandising
WORKING CONDITIONS
This role requires in-person attendance 4 days a week at the Store Support Center (SSC) located in Hudson, OH. Flexibility to work remotely when requested is determined by management and business needs.Sit or stand at a workstation for extended periods while maintaining focus and productivity.Move around an office space and between buildings on a large campus, including reaching for files, retail product, supplies, or equipment, as well as the ability to adapt to various workstation setups.Work standard business hours and extended hours as needed based on task and project demands.Utilization of all communication styles - written, verbal, electronic options.Lift and carry office supplies, documents, retail product or equipment weighing up to 20 pounds as needed for tasks such as organizing or setting up workstations.KNOWLEDGE, SKILLS & ABILITIES
Proficient in Microsoft Office Programs (Word, Excel, Powerpoint)Self-motivated and able to work in a fast-paced environmentAbility to analyze, articulate, and solve complex problems and concepts to make effective business decisionsStrong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels, both internally and externallyAbility to effectively prioritize individual and team workload in a frequently changing environment while remaining detailed and organizedExemplifies passion for the business and leads by example with a solution oriented styleStrong mentoring/coaching skillsThis position will be located at:5555 Darrow Road Hudson, OH 44236
Eligibility for benefits and incentives is dependent upon employment status. JOANN offers the following benefits and incentives to eligible Team Members:
Medical, Dental and Vision benefit plansCompany-paid basic, Optional, and Dependent life insuranceLong-term disability and Company-paid Short-term disabilityPaid Time Off and Sick TimeTuition ReimbursementTeam Member Discount
For more details on benefits and eligibility requirements, Click Here or visit https://joann.myben.site/
JOANN is an Equal Employment Opportunity Employer. This job summary is intended to be brief and does not list all duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. JOANN is an at-will employer, which means that your employment may be terminated by JOANN or yourself with or without notice or cause unless the at-will arrangement is modified by a written agreement signed by both you and and authorized representative of JOANN.
The Digital Marketing Planning Supervisor will lead the planning and execution of emails, SMS (text messaging) and marketing campaigns related to the execution and achievement of financial results. This role will oversee and update the email marketing calendar, daily wireframes, and manage our external vendor for the bi-weekly digital direct mail (DM). This position will collaborate with the Digital Optimization team to identify opportunities that will improve customer experience and align communication across channels. This role will also work in partnership with campaign managers on campaign emails. The Supervisor requires staying up to date on best practices and continual learning of brand priorities, opportunities and challenges, as well as adapting to ongoing consumer insights in a fast-evolving digital channel.
Leads the email content and calendar flow for marketing, campaign, HR, Ops, and miscellaneous production jobs. Serve in a supervisory role overseeing Digital Marketing Planners, SMS (text messaging) calendar and content, the bi-weekly digital direct mail, and future digital direct mail solutions. This role reviews wireframes and other creative requests, proofs assets, and QAs for accuracy.
JOB DUTIESOwn and execute email & SMS planning. Email content will drive sales and improve open and click-thru rates.
Reviews wireframes, SMS, and other digital requests, and proofs for accuracy prior to launch.Collaborates with cross-functional business partners, merchandising teams, and creative to plan and execute email.Promotes best practices for email and SMS and applies them for the best customer experience.
Owns relationship and manages external vendor to strategize and align on goals and opportunities for the bi-weekly digital direct mail.
Strategizes with manager to deliver clear communication, solve issues, and meet deadlines.
Collaborate with the Digital Optimization & CRM teams to identify opportunities that will improve customer experience and align communication across channels.
Work with CRM to analyze and communicate results.Provide recommendations to cross-functional partners for improvement.
Manage and develop a team of Digital Planners that are responsible for planning and executing emails and SMS (text messaging).
Provides leadership, training and coaching to develop teams' skills and performance over time.
SUPERVISORY RESPONSIBILITIES
Direct supervisory responsibility over a digital marketing team and conducts performance management.
EDUCATION & EXPERIENCE
Education Minimum: Bachelor's Degree in Marketing, Merchandising, Business, or Communication
Education Preferred: MBA/ Degree in Marketing, Merchandising, Business, or Communication
Experience Minimum: 5+ years of experience in Retail, Marketing, Digital, or Merchandising
WORKING CONDITIONS
This role requires in-person attendance 4 days a week at the Store Support Center (SSC) located in Hudson, OH. Flexibility to work remotely when requested is determined by management and business needs.Sit or stand at a workstation for extended periods while maintaining focus and productivity.Move around an office space and between buildings on a large campus, including reaching for files, retail product, supplies, or equipment, as well as the ability to adapt to various workstation setups.Work standard business hours and extended hours as needed based on task and project demands.Utilization of all communication styles - written, verbal, electronic options.Lift and carry office supplies, documents, retail product or equipment weighing up to 20 pounds as needed for tasks such as organizing or setting up workstations.KNOWLEDGE, SKILLS & ABILITIES
Proficient in Microsoft Office Programs (Word, Excel, Powerpoint)Self-motivated and able to work in a fast-paced environmentAbility to analyze, articulate, and solve complex problems and concepts to make effective business decisionsStrong interpersonal, written, verbal communication and presentation skills, with the ability to interface effectively with individuals at various levels, both internally and externallyAbility to effectively prioritize individual and team workload in a frequently changing environment while remaining detailed and organizedExemplifies passion for the business and leads by example with a solution oriented styleStrong mentoring/coaching skillsThis position will be located at:5555 Darrow Road Hudson, OH 44236
Eligibility for benefits and incentives is dependent upon employment status. JOANN offers the following benefits and incentives to eligible Team Members:
Medical, Dental and Vision benefit plansCompany-paid basic, Optional, and Dependent life insuranceLong-term disability and Company-paid Short-term disabilityPaid Time Off and Sick TimeTuition ReimbursementTeam Member Discount
For more details on benefits and eligibility requirements, Click Here or visit https://joann.myben.site/
JOANN is an Equal Employment Opportunity Employer. This job summary is intended to be brief and does not list all duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. JOANN is an at-will employer, which means that your employment may be terminated by JOANN or yourself with or without notice or cause unless the at-will arrangement is modified by a written agreement signed by both you and and authorized representative of JOANN.