The LaSalle Group
Director of DTC Marketing (Contract)
The LaSalle Group, Chicago, Illinois, United States, 60290
LaSalle Network is looking for an experienced and dynamic
Director of DTC Marketing
to temporarily lead the direct-to-consumer eCommerce business for one of our top CPG clients here in Chicago. The ideal candidate will have a deep understanding of DTC marketing, with hands-on experience in managing and scaling eCommerce platforms. Proficiency in Shopify and Salesforce is highly desirable. This is contract opportunity for six months with the potential to extend and is mostly remote, with requirements of being onsite in Chicago once to twice a month.
Director of DTC Marketing (Contract) Responsibilities:Develop and execute the overall eCommerce strategy, focusing on driving growth through direct-to-consumer channelsLead performance marketing efforts, including PPC, SEO, email marketing, social media advertising and affiliate marketing, to optimize ROI and customer acquisitionOversee the management and optimization of eCommerce platforms, ensuring seamless user experiences, site performance and conversion optimizationPlan and execute digital marketing campaigns that drive traffic, engage customers and increase salesUtilize analytics to measure campaign effectiveness, track key performance indicators (KPIs) and make data-driven decisions for continuous improvementLeverage tools like Shopify and Salesforce to enhance eCommerce operations and customer relationship managementBuild and mentor a high-performing eCommerce team of four, fostering a culture of innovation and excellence
Director of DTC Marketing (Contract) Requirements:
Bachelor's degree in Marketing, Business or a related fieldProven experience in eCommerce and direct-to-consumer (DTC) marketing, with a strong track record of driving revenue growthExpertise in performance marketing strategies, including paid search, SEO, email marketing and social media advertisingHands-on experience with Shopify and Salesforce is a plusStrong analytical skills, with the ability to interpret data and translate insights into actionable strategiesExcellent leadership and team management skills, with the ability to inspire and motivate a teamStrong communication and collaboration skills, with the ability to work cross-functionallyHighly organized, detail-oriented and able to manage multiple projects simultaneously
If you are interested in this opportunity and meet the qualifications, please apply today!
Thank you,
Missy StellaSenior Unit ManagerLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here
Director of DTC Marketing
to temporarily lead the direct-to-consumer eCommerce business for one of our top CPG clients here in Chicago. The ideal candidate will have a deep understanding of DTC marketing, with hands-on experience in managing and scaling eCommerce platforms. Proficiency in Shopify and Salesforce is highly desirable. This is contract opportunity for six months with the potential to extend and is mostly remote, with requirements of being onsite in Chicago once to twice a month.
Director of DTC Marketing (Contract) Responsibilities:Develop and execute the overall eCommerce strategy, focusing on driving growth through direct-to-consumer channelsLead performance marketing efforts, including PPC, SEO, email marketing, social media advertising and affiliate marketing, to optimize ROI and customer acquisitionOversee the management and optimization of eCommerce platforms, ensuring seamless user experiences, site performance and conversion optimizationPlan and execute digital marketing campaigns that drive traffic, engage customers and increase salesUtilize analytics to measure campaign effectiveness, track key performance indicators (KPIs) and make data-driven decisions for continuous improvementLeverage tools like Shopify and Salesforce to enhance eCommerce operations and customer relationship managementBuild and mentor a high-performing eCommerce team of four, fostering a culture of innovation and excellence
Director of DTC Marketing (Contract) Requirements:
Bachelor's degree in Marketing, Business or a related fieldProven experience in eCommerce and direct-to-consumer (DTC) marketing, with a strong track record of driving revenue growthExpertise in performance marketing strategies, including paid search, SEO, email marketing and social media advertisingHands-on experience with Shopify and Salesforce is a plusStrong analytical skills, with the ability to interpret data and translate insights into actionable strategiesExcellent leadership and team management skills, with the ability to inspire and motivate a teamStrong communication and collaboration skills, with the ability to work cross-functionallyHighly organized, detail-oriented and able to manage multiple projects simultaneously
If you are interested in this opportunity and meet the qualifications, please apply today!
Thank you,
Missy StellaSenior Unit ManagerLaSalle Network
LaSalle Network is an Equal Opportunity Employer m/f/d/v.
LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries.
LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets. LaSalle Network offers temporary Field Employees benefit plans including medical, dental and vision coverage. Family Medical Leave, Worker's compensation, Paid Leave and Sick Leave are also provided. View a full list of our benefits here