Michael Foods
Associate Creative Director, Pet Portfolio
Michael Foods, Lakeville, Minnesota, United States, 55044
Business Unit Overview
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
POSITION SUMMARY
The Associate Director is a key leader on the Creative Services team, serving as Design Lead for the growing Pet SBA. This position oversees a team of packaging design managers, designers, copywriters and packaging production specialists along with outside agencies to lead work on brand identity, brand architecture, naming, photography, package design and integrated marketing communications.
The role is also responsible for Post's Pet Creative In-House studio team, who are an integral part of our marketing and branding efforts, creating visually appealing designs that communicate our brand message effectively and consistently across multi-channel marketing. That team develops marketing materials including but not limited to: digital advertisements, social media graphics, email campaigns, brochures, flyers, posters, and promotional materials
This individual facilitates the creation of strong design briefs, executes RFP's in collaboration with Purchasing, and leads the design review process across all of Pet. This role interacts frequently with Brand and Innovation Directors, where he/she is responsible for establishing clarity in the assignment and ensuring design excellence from our agencies and creative partners. Uses leadership skills and ability to influence to drive towards decisions in meetings, but also has hands-on design skills to help support the team as needed. Works closely with Sr. Design Manager, Production Team Lead and the Sr Graphic Designer to ensure design intent is carried through concept to execution on high profile initiatives.
KEY RESPONSIBILITIESManage the staff/financial resources for key creative assignments for the Pet SBAs, including: Brand Identity, Brand Architecture, Naming, Photography, Package DesignEnsures clarity in design briefs, pushing our agency partners for best work that meets the business objectiveUses Leadership skills to facilitate effective design reviews with Brand Directors, Innovation Directors and Insights, driving towards decisions with an eye towards key deliverables and launch datesManages photoshoots in collaboration with agency Art Directors, and works closely with Insights on the development of stimulus, discussion guide and deployment of packaging researchCollaborate with copywriters, photographers, videographers and other designers closely on project deliverables. Partner with creative team members and internal stakeholders to understand and deliver on business objectives and effectively turn around feedback.Support/Lead/Develop compelling creative development for the Post Pet brands, following specific brand guidelines and shopper activation strategies.Digital/video experience required.Qualifications
EducationBachelor's degree requiredExperience
Minimum 8+ years creative leadership and CPG package design management experienceMentoring and leading others. Creating a positive work environmentAgency experience a plusKey Other
Proven expertise in CPG environment driving creative solutions and leading a teamAgency management experiencePhotoshoot management experienceProven leadership skillsStrong communication skillsCreative development excellenceAbility to meet fast paced deadlinesStrong verbal and written communication skillsSelf-starter with proven ability to multi-taskGood presenterStrong sense of urgencyProficiency in other Adobe creative suiteProficiency in Excel and PPTWillingness to travel, 15%Work LocationIn-office (Lakeville, MN) with a hybrid work schedule
#LI - hybrid
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company's portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles 'n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit www.postconsumerbrands.com and follow us on LinkedIn for the latest news.
Brand
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We're always searching the center store for the next exciting product to add to our portfolio, and right now, we're growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That's where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities
POSITION SUMMARY
The Associate Director is a key leader on the Creative Services team, serving as Design Lead for the growing Pet SBA. This position oversees a team of packaging design managers, designers, copywriters and packaging production specialists along with outside agencies to lead work on brand identity, brand architecture, naming, photography, package design and integrated marketing communications.
The role is also responsible for Post's Pet Creative In-House studio team, who are an integral part of our marketing and branding efforts, creating visually appealing designs that communicate our brand message effectively and consistently across multi-channel marketing. That team develops marketing materials including but not limited to: digital advertisements, social media graphics, email campaigns, brochures, flyers, posters, and promotional materials
This individual facilitates the creation of strong design briefs, executes RFP's in collaboration with Purchasing, and leads the design review process across all of Pet. This role interacts frequently with Brand and Innovation Directors, where he/she is responsible for establishing clarity in the assignment and ensuring design excellence from our agencies and creative partners. Uses leadership skills and ability to influence to drive towards decisions in meetings, but also has hands-on design skills to help support the team as needed. Works closely with Sr. Design Manager, Production Team Lead and the Sr Graphic Designer to ensure design intent is carried through concept to execution on high profile initiatives.
KEY RESPONSIBILITIESManage the staff/financial resources for key creative assignments for the Pet SBAs, including: Brand Identity, Brand Architecture, Naming, Photography, Package DesignEnsures clarity in design briefs, pushing our agency partners for best work that meets the business objectiveUses Leadership skills to facilitate effective design reviews with Brand Directors, Innovation Directors and Insights, driving towards decisions with an eye towards key deliverables and launch datesManages photoshoots in collaboration with agency Art Directors, and works closely with Insights on the development of stimulus, discussion guide and deployment of packaging researchCollaborate with copywriters, photographers, videographers and other designers closely on project deliverables. Partner with creative team members and internal stakeholders to understand and deliver on business objectives and effectively turn around feedback.Support/Lead/Develop compelling creative development for the Post Pet brands, following specific brand guidelines and shopper activation strategies.Digital/video experience required.Qualifications
EducationBachelor's degree requiredExperience
Minimum 8+ years creative leadership and CPG package design management experienceMentoring and leading others. Creating a positive work environmentAgency experience a plusKey Other
Proven expertise in CPG environment driving creative solutions and leading a teamAgency management experiencePhotoshoot management experienceProven leadership skillsStrong communication skillsCreative development excellenceAbility to meet fast paced deadlinesStrong verbal and written communication skillsSelf-starter with proven ability to multi-taskGood presenterStrong sense of urgencyProficiency in other Adobe creative suiteProficiency in Excel and PPTWillingness to travel, 15%Work LocationIn-office (Lakeville, MN) with a hybrid work schedule
#LI - hybrid