Dashlane
Paid Social Marketing Manager
Dashlane, New York, New York, us, 10261
About Dashlane
Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need-anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.
Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.
About the Role:
Dashlane is looking for a seasoned Paid Social Marketing Manager with a focus in B2B demand gen, who will create a set of successful channel strategies, execute well-structured tests, roll-out successful Social campaigns, and optimize/track performance over time against a clear set of data-driven goals. You will have the opportunity to drive full-funnel tactics to build Brand Awareness, scale successful awareness and engagement strategies, and test across our Global product.
Location:
You will be based in our NYC office in a hybrid capacity with 3 days in our office.
Responsibilities:Define strategy, manage, and efficiently scale customer acquisition across LinkedIn, Facebook, Instagram, Twitter, and other key paid social channelsWell-versed in paid social best practices, including channel-specific creative formats and best practices as well as platform-level metrics and reporting toolsSupport the creation of testing and learning roadmaps, ongoing data analysis, and presenting resultsLaunch and drive ABM strategies and tactics focusing on driving Brand Awareness and EngagementCollaborate with Creative and Brand to produce top-performing ads and brainstorm new testing conceptsWork cross-functionally with global teams to develop, launch, and track high-impact integrated campaignsContribute to other team projects and initiatives, remaining flexible and willing to contributeThe position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiencesRequirements:
5+ years of hand-on experience scaling paid social (LinkedIn, Meta/Facebook, Reddit, etc.)Experience in B2B Social campaignsExperience with ABM Strategy and video adsWe're also looking for:
Additional experience with X (Twitter), Instagram, Quora, TikTok, Pinterest, and other social channelsExcellent analytical skills (Excel, Google Sheets) with incrementality testing experience and a data-driven mindsetUnderstanding of both pixel and mobile app measurement and trackingExperience with creative teams to consistently build and optimize creativeStrong understanding of A/B testing methodologiesAbility to work autonomously or in a group setting, with a proactive approachCross-channel collaboration background and the ability to work with a variety of company stakeholdersExperience in other marketing channels and tools such as; 6sense and TableauSalary Range: $
117,000 - $137,000
in base salary
Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.
Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.
What Dashlane offers you:
Mental health services through Spring Health and well-being daysMentorship program - select your mentor from our internal pool and continue your learning path!Comprehensive health coverage, including dependentsUnlimited PTOBetterment 401(k) retirement planPaid holidays and sick leaveDonation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities.Every donation will be matched by Dashlane, up to $500 per yearWeekly lunch in the office and monthly happy hourTeam buildings & seasonal social events and many more
Diversity, Equity, Inclusion and Belonging at Dashlane:
As a truly international company-founded in France and distributed across France, US and Portugal-Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.
Your interview experience:
To know what to expect once you've sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.
Dashlane's mission is to make security simple for millions of organizations and their people. We empower businesses of every size to protect company and employee data while helping everyone easily log in to the accounts they need-anytime, anywhere. Over 17 million users and 20,000 businesses in 180 countries use Dashlane for a faster, simpler, and more secure internet.
Our global team is united by a strong sense of community and passion for improving the digital experience of our users. Learn more about how we work, how we hire, and the benefits of being a Dashlaner in our Life at Dashlane page.
About the Role:
Dashlane is looking for a seasoned Paid Social Marketing Manager with a focus in B2B demand gen, who will create a set of successful channel strategies, execute well-structured tests, roll-out successful Social campaigns, and optimize/track performance over time against a clear set of data-driven goals. You will have the opportunity to drive full-funnel tactics to build Brand Awareness, scale successful awareness and engagement strategies, and test across our Global product.
Location:
You will be based in our NYC office in a hybrid capacity with 3 days in our office.
Responsibilities:Define strategy, manage, and efficiently scale customer acquisition across LinkedIn, Facebook, Instagram, Twitter, and other key paid social channelsWell-versed in paid social best practices, including channel-specific creative formats and best practices as well as platform-level metrics and reporting toolsSupport the creation of testing and learning roadmaps, ongoing data analysis, and presenting resultsLaunch and drive ABM strategies and tactics focusing on driving Brand Awareness and EngagementCollaborate with Creative and Brand to produce top-performing ads and brainstorm new testing conceptsWork cross-functionally with global teams to develop, launch, and track high-impact integrated campaignsContribute to other team projects and initiatives, remaining flexible and willing to contributeThe position demands strong analytical, planning, and multi-tasking skills to achieve business objectives, as well as a keen marketing sense to maximize resonance with target audiencesRequirements:
5+ years of hand-on experience scaling paid social (LinkedIn, Meta/Facebook, Reddit, etc.)Experience in B2B Social campaignsExperience with ABM Strategy and video adsWe're also looking for:
Additional experience with X (Twitter), Instagram, Quora, TikTok, Pinterest, and other social channelsExcellent analytical skills (Excel, Google Sheets) with incrementality testing experience and a data-driven mindsetUnderstanding of both pixel and mobile app measurement and trackingExperience with creative teams to consistently build and optimize creativeStrong understanding of A/B testing methodologiesAbility to work autonomously or in a group setting, with a proactive approachCross-channel collaboration background and the ability to work with a variety of company stakeholdersExperience in other marketing channels and tools such as; 6sense and TableauSalary Range: $
117,000 - $137,000
in base salary
Our salary ranges are based on paying competitively for our size and industry, and are one part of total compensation package that also includes benefits, and other opportunities at Dashlane.
Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to other Dashlaners. We expect the majority of the candidates who are offered roles at Dashlane to fall healthily throughout the range based on these factors.
What Dashlane offers you:
Mental health services through Spring Health and well-being daysMentorship program - select your mentor from our internal pool and continue your learning path!Comprehensive health coverage, including dependentsUnlimited PTOBetterment 401(k) retirement planPaid holidays and sick leaveDonation matching program - give back to the community and support actions that lead to positive social impact under the historically marginalized communities.Every donation will be matched by Dashlane, up to $500 per yearWeekly lunch in the office and monthly happy hourTeam buildings & seasonal social events and many more
Diversity, Equity, Inclusion and Belonging at Dashlane:
As a truly international company-founded in France and distributed across France, US and Portugal-Dashlane thrives off diverse perspectives. We value all aspects of diversity: gender identity, sexual orientation, ability, ethnic origin, social background, age, lifestyle, and more. We are committed to hiring a diverse community and fostering a culture where everyone is heard and belongs. See more about this here.
Your interview experience:
To know what to expect once you've sent your application, read about how we interview and hire at Dashlane. Feel free to browse our blog to find more information about our product and how we work.