City of Largo
Communications and Marketing Specialist
City of Largo, Largo, Florida, United States, 34640
Please note that applications must be completed and submitted by 11:59 pm ET on the day prior to the close date listed on the job posting.
Mission : Provide Superior Services that Inspire Community Pride
Vision : To be the Community of Choice in Tampa Bay
Values : Integrity, Collaboration, Passion, Creativity
Largo's commitment to a High Performance Organization (HPO) model builds a flexible and resilient organization that intentionally builds leadership capacity at all levels of the organization.
CITY OF LARGO ... Naturally A Great Place to Work!
Closing:08/31/2024
Salary:$54,101 - 86,549 USD Annually
Job Summary:This professional position is responsible for building the City's brand identity, including promoting city services, events, and programs across the organization's departments, divisions, programs, and strategic initiatives. The focus of this role is on managing and administering the City's communications and marketing initiatives, with an emphasis on social media, the website, email marketing, and other multimedia communication efforts. The position plays a central role in developing and executing strategies, in collaboration with department representatives and the communications team, to connect residents, businesses, and visitors to city services while inspiring community pride.
Work is performed with considerable independence, under the guidance and direction of the Communications and Marketing Manager and the Communications and Engagement Director.
Hiring Range - $54,097.68 - $59,507.44
Additional Benefits:- Additional $3,800 employee benefit dollars; the unused balance of which can be kept as taxable income- Defined Contribution Plan 401(a) with a generous 6.5% City match- Benefits also include 12 paid holidays and 24 hour full access to City fitness center. Continuous learning is supported through tuition reimbursement and professional development opportunities.- May receive up to $2,500 in relocation assistance for candidates outside Pinellas, Pasco, Hillsborough, or Manatee counties.- Flexible workplace schedule
ESSENTIAL DUTIES AND RESPONSIBILITIES:
All team members share components of leadership, management, technical, and team skills to assist in making the City of Largo the community of choice in Tampa Bay.
Leadership
Demonstrates an understanding and reflection of the City's mission, vision, and values and a commitment to achieve organizational goals aligned with the City's strategic plan
Champions a high performance work culture that encourages and embraces new ideas, develops individuals and welcomes and encourages diverse perspectives
Articulates strategic and innovative thinking and provides clarity to deliver superior services
Approaches the role with enthusiasm and curiosity to promote a solutions-oriented work culture
Management
Effectively manage projects and priorities to ensure the fulfillment of department, division, and program goals, tasks, and responsibilities.
Adhere to best practices, policies, and procedures to maintain the highest standards of brand management.
Develop and implement social media strategies to increase community engagement and promote City programs, services, and events.
Oversee website and social media content management, ensuring that all content is current, accurate, and aligned with the City's branding and communication goals.
Monitor and analyze digital media performance, including social media metrics, website traffic, and email campaign effectiveness, to refine strategies and enhance outreach.
Collaborate with City departments to ensure consistency in messaging and brand positioning across all platforms.
Technical
Design content, including graphics, infographics, and visual assets, ensuring all materials are visually engaging and consistent with the City's brand guidelines
Write and edit content aligned with department goals and initiatives to promote City services, events, and programs
Capture high-quality marketing photographs at City events to visually document and promote activities, services, and community engagement across digital and print platforms
Develop and manage advertising campaigns to promote City services, events, and programs across various channels, including print media, social media, search engines, and third-party websites
Create, schedule, and distribute marketing content, including social media posts, website updates, and email newsletters, to drive awareness and participation in City programs
Produce and edit multimedia content, such as short video clips, reels, and other visual media, to enhance storytelling and engagement across digital platforms
Write engaging content for various platforms, to effectively promote public relations initiatives and enhance the City's connection and transparency with the community.
Serve as the City's Public Information Officer, or support the communications team, during Emergency Operation
Track and manage expenses related to digital communications, ensuring resources are used effectively and within budget.
Team Skills
Supports honest and transparent decision-making
Collaborates with team members to build on ideas and takes personal accountability and ownership of projects, roles, and assignments
Exhibits a positive attitude and demonstrates the City's values of collaboration, passion, integrity and creativity
Works with the Communications and Marketing Manager and the communications and engagement team on projects, shared goals, and strategic initiatives.
Performs related work as required.
EMERGENCY RESPONSE STATUS:
As a condition of employment, City of Largo employees will be required to work as directed during an undeclared and/or a declared emergency. All employees are subject to recall around the clock for emergency response operations, which may require irregular work hours, work at locations other than the normal work location, and may include duties other than those specified in the official job description.
MINIMUM QUALIFICATIONS
Education and Experience:
Bachelor's degree in communications, Marketing, Digital Media, Graphic Design, Media Arts, Multimedia Production, Advertising, Public Relations, Journalism, or a closely related field and four (4) years experience in full-time work in mass media, advertising, public relations or publishing; or an equivalent combination of training and experience
Valid Driver's License
Knowledge, Skills, and Abilities:
Knowledge of accepted concepts and practices of public relations and communications
Ability to recognize and conceptualize communications and marketing opportunities
Knowledge of the principles, procedures, and techniques of communication including print, radio, television, video, and web media
Ability to maintain effective working relationships with team members, the media, and the public
Ability to communicate orally and in writing with clarity and accuracy
Ability to demonstrate proficiency in industry-standard desktop publishing software including, but not limited to, Adobe Photoshop, Adobe Illustrator or Adobe In Design
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
Work Environment:
85% inside a climate controlled building; 15% outside which includes driving.
Physical Requirements:
The essential functions of the job require: sitting approximately six (6) hours per day, standing approximately one (1) hour per day, and walking approximately one (1) hour per day. The job also requires frequent: bending/stooping, fine manipulations, grasping, kneeling, reaching, lifting/carrying objects weighing up to 15 pounds, with occasional: climbing, kneeling, pulling, and pushing. On rare occasions the work requires: repetitive motion and lifting/carrying objects weighing more than 45 pounds.
Sensory Requirements:
Hearing: Ability to understand what others are saying in normal conversation and on the telephone. Speaking: Ability to communicate orally with others and speak effectively on the telephone. Seeing: Ability to see and read computer monitor screens, operate a vehicle, and read normal and/or fine print.
Driving Requirements:
Requires frequent driving and possession of a valid Florida Driver's License.
Technology: The work requires ability to operate telephones, smart phones, tablets, photocopiers, printers, desktop and/or laptop computers, calculators and all associated software. The work also requires proficiency with computer hardware and software programs including Word, Excel, CMS Software, and other web-based applications, and database management.
IMPORTANT INFORMATION:
No - DRUG TESTING
(Safety Sensitive)
No - CHILDCARE FINGERPRINTING
No - CREDIT CHECK
No - FDLE AND CJSTC SECURITY CLEARANCE:
As mandated by the FDLE, CJSTC and the Largo Police Department, this position may be subject to additional security clearances due to access to the police department facility or police department's electronic data.
Mission : Provide Superior Services that Inspire Community Pride
Vision : To be the Community of Choice in Tampa Bay
Values : Integrity, Collaboration, Passion, Creativity
Largo's commitment to a High Performance Organization (HPO) model builds a flexible and resilient organization that intentionally builds leadership capacity at all levels of the organization.
CITY OF LARGO ... Naturally A Great Place to Work!
Closing:08/31/2024
Salary:$54,101 - 86,549 USD Annually
Job Summary:This professional position is responsible for building the City's brand identity, including promoting city services, events, and programs across the organization's departments, divisions, programs, and strategic initiatives. The focus of this role is on managing and administering the City's communications and marketing initiatives, with an emphasis on social media, the website, email marketing, and other multimedia communication efforts. The position plays a central role in developing and executing strategies, in collaboration with department representatives and the communications team, to connect residents, businesses, and visitors to city services while inspiring community pride.
Work is performed with considerable independence, under the guidance and direction of the Communications and Marketing Manager and the Communications and Engagement Director.
Hiring Range - $54,097.68 - $59,507.44
Additional Benefits:- Additional $3,800 employee benefit dollars; the unused balance of which can be kept as taxable income- Defined Contribution Plan 401(a) with a generous 6.5% City match- Benefits also include 12 paid holidays and 24 hour full access to City fitness center. Continuous learning is supported through tuition reimbursement and professional development opportunities.- May receive up to $2,500 in relocation assistance for candidates outside Pinellas, Pasco, Hillsborough, or Manatee counties.- Flexible workplace schedule
ESSENTIAL DUTIES AND RESPONSIBILITIES:
All team members share components of leadership, management, technical, and team skills to assist in making the City of Largo the community of choice in Tampa Bay.
Leadership
Demonstrates an understanding and reflection of the City's mission, vision, and values and a commitment to achieve organizational goals aligned with the City's strategic plan
Champions a high performance work culture that encourages and embraces new ideas, develops individuals and welcomes and encourages diverse perspectives
Articulates strategic and innovative thinking and provides clarity to deliver superior services
Approaches the role with enthusiasm and curiosity to promote a solutions-oriented work culture
Management
Effectively manage projects and priorities to ensure the fulfillment of department, division, and program goals, tasks, and responsibilities.
Adhere to best practices, policies, and procedures to maintain the highest standards of brand management.
Develop and implement social media strategies to increase community engagement and promote City programs, services, and events.
Oversee website and social media content management, ensuring that all content is current, accurate, and aligned with the City's branding and communication goals.
Monitor and analyze digital media performance, including social media metrics, website traffic, and email campaign effectiveness, to refine strategies and enhance outreach.
Collaborate with City departments to ensure consistency in messaging and brand positioning across all platforms.
Technical
Design content, including graphics, infographics, and visual assets, ensuring all materials are visually engaging and consistent with the City's brand guidelines
Write and edit content aligned with department goals and initiatives to promote City services, events, and programs
Capture high-quality marketing photographs at City events to visually document and promote activities, services, and community engagement across digital and print platforms
Develop and manage advertising campaigns to promote City services, events, and programs across various channels, including print media, social media, search engines, and third-party websites
Create, schedule, and distribute marketing content, including social media posts, website updates, and email newsletters, to drive awareness and participation in City programs
Produce and edit multimedia content, such as short video clips, reels, and other visual media, to enhance storytelling and engagement across digital platforms
Write engaging content for various platforms, to effectively promote public relations initiatives and enhance the City's connection and transparency with the community.
Serve as the City's Public Information Officer, or support the communications team, during Emergency Operation
Track and manage expenses related to digital communications, ensuring resources are used effectively and within budget.
Team Skills
Supports honest and transparent decision-making
Collaborates with team members to build on ideas and takes personal accountability and ownership of projects, roles, and assignments
Exhibits a positive attitude and demonstrates the City's values of collaboration, passion, integrity and creativity
Works with the Communications and Marketing Manager and the communications and engagement team on projects, shared goals, and strategic initiatives.
Performs related work as required.
EMERGENCY RESPONSE STATUS:
As a condition of employment, City of Largo employees will be required to work as directed during an undeclared and/or a declared emergency. All employees are subject to recall around the clock for emergency response operations, which may require irregular work hours, work at locations other than the normal work location, and may include duties other than those specified in the official job description.
MINIMUM QUALIFICATIONS
Education and Experience:
Bachelor's degree in communications, Marketing, Digital Media, Graphic Design, Media Arts, Multimedia Production, Advertising, Public Relations, Journalism, or a closely related field and four (4) years experience in full-time work in mass media, advertising, public relations or publishing; or an equivalent combination of training and experience
Valid Driver's License
Knowledge, Skills, and Abilities:
Knowledge of accepted concepts and practices of public relations and communications
Ability to recognize and conceptualize communications and marketing opportunities
Knowledge of the principles, procedures, and techniques of communication including print, radio, television, video, and web media
Ability to maintain effective working relationships with team members, the media, and the public
Ability to communicate orally and in writing with clarity and accuracy
Ability to demonstrate proficiency in industry-standard desktop publishing software including, but not limited to, Adobe Photoshop, Adobe Illustrator or Adobe In Design
WORK ENVIRONMENT & PHYSICAL REQUIREMENTS
Work Environment:
85% inside a climate controlled building; 15% outside which includes driving.
Physical Requirements:
The essential functions of the job require: sitting approximately six (6) hours per day, standing approximately one (1) hour per day, and walking approximately one (1) hour per day. The job also requires frequent: bending/stooping, fine manipulations, grasping, kneeling, reaching, lifting/carrying objects weighing up to 15 pounds, with occasional: climbing, kneeling, pulling, and pushing. On rare occasions the work requires: repetitive motion and lifting/carrying objects weighing more than 45 pounds.
Sensory Requirements:
Hearing: Ability to understand what others are saying in normal conversation and on the telephone. Speaking: Ability to communicate orally with others and speak effectively on the telephone. Seeing: Ability to see and read computer monitor screens, operate a vehicle, and read normal and/or fine print.
Driving Requirements:
Requires frequent driving and possession of a valid Florida Driver's License.
Technology: The work requires ability to operate telephones, smart phones, tablets, photocopiers, printers, desktop and/or laptop computers, calculators and all associated software. The work also requires proficiency with computer hardware and software programs including Word, Excel, CMS Software, and other web-based applications, and database management.
IMPORTANT INFORMATION:
No - DRUG TESTING
(Safety Sensitive)
No - CHILDCARE FINGERPRINTING
No - CREDIT CHECK
No - FDLE AND CJSTC SECURITY CLEARANCE:
As mandated by the FDLE, CJSTC and the Largo Police Department, this position may be subject to additional security clearances due to access to the police department facility or police department's electronic data.