West Shore
Director of Search Engine Marketing
West Shore, Saint Paul, Minnesota, United States, 55130
We are on a mission to do something that has never been done before - to build the first nationwide home remodeling brand. That requires a high level of imagination, commitment, and determination from people who take extreme ownership of their circumstances. We are proud that our commitment to culture has earned us the 2023 Top Workplaces USA award as one of the nation's top employers, as well as distinct recognition in the following categories: Leadership, Purpose & Values, and Compensation & Benefits.
As our nationwide growth accelerates, our
Marketing team
plays a key role in driving forward our mission of Bringing Happiness to Every Home® by optimizing the entire search engine marketing funnel and implementing strategic plans to improve each step of the search funnel to improve the efficiency of generating sales from search marketing.
As a
Director of Search Engine Marketing
at West Shore Home®, you will contribute to this mission by owning the strategy of the paid search and search engine optimization efforts to generate leads for the business. You will report directly to the VP of Digital Marketing and oversees the Search Engine Optimization Manager and Paid Search Manager. This position works closely with Regional Marketing Managers, the Director of Marketing Planning & Analytics, and the Media Director to develop, implement, and optimize the paid search and search engine optimization marketing strategies for West Shore Home's 40+ local branches across the country with multiple home remodeling product lines.
What You'll Contribute
In this role, you can expect to:
Develop the 6-24 month roadmap for Paid Search and YouTube efforts to improve the efficiency of generating inquiries through Google and Bing.Develop the 6-24 month roadmap for search engine optimization and content efforts to improve the organic search results of the business.Manage the strategy for landing page improvements to support the paid search and organic search funnel.Develop a full-funnel system for analyzing the data of search marketing from top-of-funnel strategies using online media, bidding and keyword strategy, ad performance, landing page performance, to net sales for the business.Manage budget alignment process to ensure that the team is appropriately budgeted to the targeted spend and lead targets.What It Takes to Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:
Bachelors degree, preferably in business or marketing.10+ years managing paid search strategy for B2C lead generation campaigns.7+ years managing teams accountable for executing B2C paid search campaignsExperience managing multi-location paid search funnels and YouTube advertising for local lead generation.Experience utilizing Salesforce Marketing CloudGoogle ads search certification, requiredWe Invest in YOU
We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We've got you covered with:
Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)401K retirement plan with company matchPaid holidays and paid time off (PTO)Continued training & leadership development opportunitiesUnlimited professional and personal growth potentialMore to Know
Schedule: Exempt role with standard hours from 8AM-5PM ET (Monday-Friday)Location: Remote within approved regionsSeniority Level: Mid-Senior Level
The guaranteed pay range for this position is $100,000.00 per year to $180,000.00 per year. The actual rate is based on each candidate's skill set and will be determined by the Hiring Manager. This role is a salaried, exempt position that is not eligible for overtime pay.
Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to
unlock your potential
and
find out what you are truly capable of , there is no better place to do so.
#CORPRM
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.
As our nationwide growth accelerates, our
Marketing team
plays a key role in driving forward our mission of Bringing Happiness to Every Home® by optimizing the entire search engine marketing funnel and implementing strategic plans to improve each step of the search funnel to improve the efficiency of generating sales from search marketing.
As a
Director of Search Engine Marketing
at West Shore Home®, you will contribute to this mission by owning the strategy of the paid search and search engine optimization efforts to generate leads for the business. You will report directly to the VP of Digital Marketing and oversees the Search Engine Optimization Manager and Paid Search Manager. This position works closely with Regional Marketing Managers, the Director of Marketing Planning & Analytics, and the Media Director to develop, implement, and optimize the paid search and search engine optimization marketing strategies for West Shore Home's 40+ local branches across the country with multiple home remodeling product lines.
What You'll Contribute
In this role, you can expect to:
Develop the 6-24 month roadmap for Paid Search and YouTube efforts to improve the efficiency of generating inquiries through Google and Bing.Develop the 6-24 month roadmap for search engine optimization and content efforts to improve the organic search results of the business.Manage the strategy for landing page improvements to support the paid search and organic search funnel.Develop a full-funnel system for analyzing the data of search marketing from top-of-funnel strategies using online media, bidding and keyword strategy, ad performance, landing page performance, to net sales for the business.Manage budget alignment process to ensure that the team is appropriately budgeted to the targeted spend and lead targets.What It Takes to Succeed
At West Shore Home, we are Default Aggressive towards our goals and take Extreme Ownership of our results. We'll provide you with the training and tools to set you up for success, and we hope that you'll bring:
Bachelors degree, preferably in business or marketing.10+ years managing paid search strategy for B2C lead generation campaigns.7+ years managing teams accountable for executing B2C paid search campaignsExperience managing multi-location paid search funnels and YouTube advertising for local lead generation.Experience utilizing Salesforce Marketing CloudGoogle ads search certification, requiredWe Invest in YOU
We believe that when employees know they are valued and safe, they'll bring their best efforts every day. That is why we go above and beyond to ensure that our teammates know just how much they mean to us, and we are proud to have earned Top Workplaces USA for Compensation & Benefits recognition.
We've got you covered with:
Multiple health insurance options (medical, dental, vision, accident, life, critical illness, and short- and long-term disability)401K retirement plan with company matchPaid holidays and paid time off (PTO)Continued training & leadership development opportunitiesUnlimited professional and personal growth potentialMore to Know
Schedule: Exempt role with standard hours from 8AM-5PM ET (Monday-Friday)Location: Remote within approved regionsSeniority Level: Mid-Senior Level
The guaranteed pay range for this position is $100,000.00 per year to $180,000.00 per year. The actual rate is based on each candidate's skill set and will be determined by the Hiring Manager. This role is a salaried, exempt position that is not eligible for overtime pay.
Our Growth Story
What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 2,500 employees across 16+ states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While we come from different backgrounds and experiences, we are aligned by our values and are driven by a common goal - becoming America's Most Admired Home Remodeling Brand®.
We operate at our best when every employee works to achieve their individual potential. To facilitate this, West Shore Home actively invests in our people by providing the structure and support to challenge you as you grow professionally and offering tools to achieve personal satisfaction. If you are looking to
unlock your potential
and
find out what you are truly capable of , there is no better place to do so.
#CORPRM
It is the policy of West Shore Home to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. All employees are subject to a pre-employment screening process including a background check and drug screen. In addition, we will provide reasonable accommodations for qualified individuals with disabilities. If you require reasonable accommodation in completing the application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to your recruiter.